Brand Design Manager, Later
CA$140-160k
Influencer marketing and social media management
Job no longer available
Influencer marketing and social media management
1001+ employees
Job no longer available
CA$140-160k
1001+ employees
Company mission
To help the world's top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.
Role
Who you are
- This role requires a strategic, creative thinker with proven experience mentoring design teams and delivering high-impact visual campaigns in the social media and influencer marketing space
- 8+ years of experience in art direction, graphic design, or visual design with at least 3 years in people management roles
- Proven track record of successfully leading and developing design teams, with experience
- Managing performance, providing constructive feedback, and fostering professional growth
- Portfolio demonstrating art direction and visual storytelling skills, with examples of both conceptual thinking and final execution across diverse mediums
- Hands-on experience across the creative process, marketing campaigns, graphic design, and brand development
- A thoughtful, resilient mindset, embracing iteration and feedback as part of the creative process
- The ability to work independently when needed, optimally managing timelines, deliverables, and input from partners and stakeholders
- Strong understanding of design principles, typography, color theory, and visual hierarchy
- Proficiency in Adobe Creative Suite, Figma, and other industry-standard design tools
- Demonstrated ability to integrate AI tools into the creative process to enhance ideation, design efficiency, or content generation
- Experience designing for enterprise B2B/B2C audiences, preferably in SaaS or marketing technology
- Excellent presentation and communication skills with ability to articulate creative rationale
- Understanding of web design principles, responsive design, and basic HTML/CSS knowledge a bonus
- Deep appreciation for social media trends, creator culture, and digital marketing best practices
- Bachelor's degree in Graphic Design, Visual Communications, or related field preferred
- Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear
- Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights
- Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement
- Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high
- Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth
- Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity
What the job involves
- Reporting to the Executive Creative Director, the Brand Design Manager will lead visual storytelling and creative execution across Later's marketing initiatives, driving brand recognition and engagement through innovative design solutions
- You will own the visual identity of key marketing campaigns while establishing creative standards that resonate with our enterprise B2C brand and agency audiences
- Oversee art direction and visual execution for major product launches and multi-channel marketing campaigns, ensuring cohesive visual storytelling across digital and print touchpoints
- Develop creative concepts and visual strategies that align with business objectives and brand positioning
- Collaborate with Creative Director to evolve Later's visual brand identity and design systems
- Present creative concepts and articulate rationale to executive stakeholders, incorporating feedback while maintaining creative vision
- Create compelling visual assets for websites and landing pages, email campaigns, social media content, events and webinars, sales enablement, and other marketing collateral
- Develop templates and design systems that enable scalable, consistent creative production
- Ensure all creative output meets Later's brand standards and delivers exceptional user experience
- Stay current on design trends, emerging technologies, and platform-specific best practices
- Lead and manage a team of brand designers, providing mentorship, professional development, and career growth opportunities
- Establish high quality standards for design execution, systems development, presenting and reviewing deliverables, and deadline-driven workflows
- Conduct regular one-on-ones, performance reviews, and goal-setting sessions with direct reports
- Foster a collaborative creative environment that encourages innovation and continuous improvement
- Manage workload distribution and resource allocation across the design team to meet project deadlines
- Lead creative brainstorming sessions and contribute strategic insights to campaign development
- Partner closely with copywriters, product marketers, web developers, and cross-functional teams
- Build team capabilities through coaching, feedback, and identifying skill development opportunities
- Ensure consistent application of Later's brand identity across all marketing channels and customer touchpoints
- Identify opportunities to push creative boundaries while maintaining brand integrity and enterprise credibility, developing visual narratives that communicate Later's value proposition to senior marketing leaders and decision-makers
- Adapt creative strategies for different audience segments, from creators to CMOs to social media managers
- Create compelling case studies and customer success stories that showcase Later's platform capabilities
- Use data and analytics to evaluate creative performance and inform design decisions; design A/B tests for visual elements to optimize conversion rates and engagement
- Analyze campaign performance metrics to identify successful design approaches and areas for improvement
- Iterate on creative based on performance data, user feedback, and market response
- Document and share learnings to continuously improve creative effectiveness
- What success looks like:
- High-quality, on-brand creative that elevates Later’s visual presence across all customer touchpoints
- Scalable design systems and templates that increase team efficiency and output consistency
- Strong partnership and alignment with cross-functional teams leading to elevated campaign execution
- A high-performing design team with clear development, feedback loops, and strong creative output
- Measurable improvement in campaign performance through data-informed creative optimization
- Recognition from internal stakeholders and external audiences for visual excellence and brand storytelling
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
Now, the company is entering an exciting new chapter with updates designed to help marketers and creators stay ahead of what's next in social. The platform now offers enhanced analytics, improved collaboration tools, expanded support for platforms like Threads and Snapchat, and smarter insights through innovations such as Future Trends. These developments show Later's commitment to making social media management more intuitive, data-driven, and impactful so brands and creators can build stronger connections and lead the next era in social storytelling.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Learning & development opportunities
- Market competitive compensation
- Hybrid work environment
- Flexible paid time off
- Competitive healthcare benefits
Company HQ
Government Center, Boston, MA
Leadership
Scott Sutton
(CEO)Scott joined lAter in 2023 as COO, becoming CEO in 2024. Previously, he spent 4 years at ZoomInfo, joining as VP of Revenue Operations before becoming Senior VP of Operations and then CBO.
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