Web Content Manager, Virta Health
$118.5-153k
Offers equity
Diabetes reversal & weight loss treatments
Be an early applicant
Diabetes reversal & weight loss treatments
501-1000 employees
Be an early applicant
$118.5-153k
Offers equity
501-1000 employees
Company mission
To reverse metabolic disease in one billion people
Role
Who you are
- This role is ideal for a strong writer and editor who is excited to use data, AI-enabled workflows, and cross-functional collaboration to scale content quality and impact
- 5-7+ years of experience in web content production, content marketing, writing, editing, editorial operations, SEO content, or a related field
- Strong writing and editing skills, with the ability to produce clear, engaging, accurate content and translate complex subject matter into useful content for defined audiences
- Strong understanding of SEO fundamentals, content strategy, search intent, performance measurement, and how content can drive measurable organic traffic, engagement, and conversion
- Experience partnering with subject matter experts and cross-functional teams to organize, and translate complex information into usable content inputs and published assets
- Successfully designed and implemented repeatable AI-enabled workflows that address team bottlenecks and improve efficiency while maintaining editorial quality, accuracy, and brand voice
What the job involves
- Virta is looking for a Web Content Manager to help define and operate the content strategy for Member Growth across our web properties
- This is a high-visibility role that blends strategy and hands-on execution: you will own the growth marketing blog, help shape SEO/GEO/AEO content opportunities, and build repeatable systems for producing accurate, compelling, high-performing content
- You will partner closely with subject matter experts and teams across Growth, Product, Enterprise Marketing, PR, Clinical, and Design to turn complex ideas into content that helps prospective members discover, understand, and choose Virta
- Own the growth marketing blog from ideation through research, writing, editing, publishing, performance analysis, and ongoing optimization
- Define and manage a monthly and quarterly web content calendar that supports integrated marketing campaigns, growth enablement, SEO/GEO/AEO initiatives, and creative testing
- Partner with subject matter experts to develop original content inputs and corresponding assets across formats, including blog posts, articles, white papers, infographics, webinar content, landing pages, and other web experiences
- Conduct SEO and LLM user research to identify content opportunities, search intent, audience questions, competitive gaps, and ways to help prospective members evaluate Virta as their metabolic health solution
- Build and operate a repeatable content production engine that improves speed, quality, governance, and visibility from intake through compliance review, CMS publishing, and performance measurement
- Use AI-enabled workflows to accelerate research, summarization, drafting, repurposing, and content operations while maintaining editorial judgment, accuracy, technical credibility, and appropriate human review
- Collaborate with Enterprise Marketing, PR, Product, Clinical, and other content teams to align messaging, editorial calendars, research findings, and overall content strategy across Virta
- Within your first 90 days at Virta, we expect you will do the following:
- Build a stable and repeatable system for web content production that meets Virta standards for editorial voice, medical credibility, compliance readiness, and publishing quality
- Develop strong cross-functional relationships across Growth, Product, Enterprise Marketing, PR, HR, Clinical, Design, and other content teams to understand priorities, workflows, audience needs, and existing content assets
- Create and begin operating a monthly and quarterly growth content calendar for web, aligned to company initiatives, campaign priorities, SEO/GEO/AEO opportunities, and relevant research findings
- Own and drive progress against a set of high-priority website content initiatives, including blog production, refresh opportunities, content frameworks, and priority growth web pages
- Scale and optimize AI-enabled content workflows focused on high-leverage experimentation, content repurposing, and faster production while preserving quality, accuracy, and Virta voice
- Establish practical reporting that connects content output to leading indicators such as organic impressions, rankings, clicks, engagement, conversion behavior, and priority audience questions
Our take
Much of the care for type 2 diabetes has been based on control and prevention, rather than a direct reversal of the issue. Virta Health is changing that, providing patients with personalized treatment plans, virtual monitoring and patient care.
Instead of depending upon medication, which often needs to be increased over time, the company is tackling the problem at its root and taking a fundamentally different approach that is better for the patient, and more economical for insurers. Among enrolled patients in its clinical trial at one year, 60% achieved diabetes reversal.
While other platforms serve similar markets, the large number of prediabetic and diabetic Americans presents a significant opportunity for growth. The company is well-funded and continues to expand the reach of its telehealth-powered diabetes reversal treatment - positioning itself for widespread adoption as it addressies this critical healthcare challenge.
Steph
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2021
$133m
SERIES E
Dec 2020
$65m
SERIES D
Total funding: $373m
Company benefits
- Remote-first work environment with ability to work from home
- Flexible work hours & time off policy
- Virta pays 99% of all employee health insurance premiums, and 75% for all dependents
- Up to 16 weeks paid parental leave
- Enroll in the Virta treatment for free and give a discount to friends and family
- Internet, home office, learning & development stipends
- Employee Resource Groups like Parents of Virta, Ladies of Virta, and Virtans for DEI
- 401K and ROTH contribution opportunities
Company HQ
Civic Center, Denver, CO
Leadership
Sami Inkinen
(CEO & Co-Founder)Worked on Microsoft’s strategy team for MS Office, and as a consultant for McKinsey & Company. Co-founder of online real estate marketplace Trulia, serving as its COO until its IPO and eventual sale to Zillow Group.
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