Vice President of Marketing, Freenome

• Bachelor’s degree in a business, life sciences, or related field; MBA or PhD strongly preferred
• 15+ years of prior relevant experience across marketing, sales, and/or managed care, preferably within the molecular diagnostics or precision diagnostics industry
• 10+ years of experience in marketing leadership with direct responsibility for building and leading high-performance marketing organizations
• In-depth knowledge of the healthcare ecosystem, including clinical workflows, customer types (HCPs, patients, IDNs) and their business models
• Experience in cancer or preventive screening, primary care, oncology, preventive health and/or consumer sectors
• Familiarity with in vitro diagnostic devices and/or centralized laboratory developed tests
• Proven success building and executing comprehensive marketing strategies integrated marketing plans to drive measurable outcomes to achieve performance targets
• Passion for getting in the trenches through hands-on leadership to build and grow marketing teams from the ground up
• Entrepreneurial mindset and proactive and practical approach to problem-solving
• Leads with a data-orientation to drive decisions, identify new opportunities, and foster continuous improvement for optimal results
• Strong planning and cross-functional partnership skills with demonstrated experience managing complex projects across the organization
• Proven ability to operate in absolute compliance with all applicable regulations and standards

Desirable

• At Freenome, we are seeking a Vice President, Marketing as a key member of our rapidly developing commercial team
• The ideal candidate will be a strategic leader with hands-on experience and demonstrated success developing and leading high-performance marketing organizations in the speciality diagnostics industry
• This role will be accountable for setting and executing commercial strategies that drive successful product positioning, awareness, education, and clinical adoption
• This role offers a unique opportunity to build the marketing infrastructure needed to ensure our customers are aware, educated, and informed about this game-changing early disease detection technology and its seamless integration into clinical practice
• In this role, you will be instrumental in bridging the gap between Freenome’s cutting-edge science and its practical application in physician offices and health systems, ultimately maximizing patient adoption for our life-saving tests
• As a member of the Senior Leadership Team, you will contribute to guiding and refining company-level strategy
• Your commitment to patient care and access will significantly contribute to our growth and our mission to outpace cancer with early detection
• This role will report to the Chief Commercial Officer and will serve as a vital part of the Commercial Leadership Team
• Accountable for the marketing strategy and seamless execution for Freenome products and solutions in alignment with corporate goals and commercial targets
• Conduct deep market analyses to segment, prioritize, and understand key customer and patient audiences to develop and execute a comprehensive, integrated marketing plan across Health Systems, Physicians, and Patients:
• Health Systems/Payers: In close partnership with the Medical organization, develop evidence-based materials and programs focused on clinical utility, health economics, and integration into existing care pathways
• Physicians: Design educational campaigns, peer-to-peer programs, and materials to drive test ordering and clinical confidence
• Patients: Oversee the development of patient education and awareness campaigns to empower individuals and drive conversations with their providers about early screening
• Drive the creation and implementation of comprehensive marketing strategies that clearly communicate the value proposition and differentiated messaging for our diagnostic tests across all key stakeholder audiences
• Lead the development of a robust digital marketing strategy, including web presence, social media, and educational content to support the patient and physician journey
• Establish a data-driven approach for the receipt and application of key customer and patient feedback that guides execution to meet and exceed their requirements and achieve business objectives
• Establish and regularly monitor key performance indicators (KPIs) and utilize analytics to regularly assess campaign performance, measure ROI, and continuously improve programs
• Proactively partner with Sales, Medical Affairs, Market Access, and Operations to ensure alignment across the commercial organization, supporting product launch and early commercialization efforts
• Provide essential market intelligence, competitive analysis, customer feedback, and market trends to inform product development, market access, and commercial strategy
• Build and maintain relationships with key opinion leaders, major health systems, and high-value customers
• Build and grow a team of high-performance, experienced marketers capable of navigating complex commercial landscapes and driving adoption within large health systems and physician practices
• Coach and develop the team, fostering a culture of accountability, continuous improvement, and deep customer focus
• Oversee the annual marketing budget, ensuring effective allocation of resources to high-impact initiatives
• Serve as a trusted and key contributor to Freenome's Commercial Leadership Team, the commercial organization, Senior Leadership Team, and the rapidly developing broader organization