Social Media Lead, Webflow
$121-176k
+This role is eligible for a company-wide bonus program and equity (RSUs). Salary given is for the US. In Canada, the salary is CAD $168,000 - $219,000
More information about location
No-code web design and hosting platform
Be an early applicant
No-code web design and hosting platform
1001+ employees
Be an early applicant
$121-176k
+This role is eligible for a company-wide bonus program and equity (RSUs). Salary given is for the US. In Canada, the salary is CAD $168,000 - $219,000
More information about location
1001+ employees
Company mission
To give creative designers the tools they need to create powerful and beautiful websites, all without having to code.
Role
Who you are
- If your DNA is part journalist, part showrunner, and part cultural translator, you’ll thrive here
- 7-10 years of experience in social media, brand storytelling, or digital content strategy, preferably in a fast-moving SaaS or creative industry
- Proven success growing brand channels and audiences through narrative-led, platform-native content
- Deep familiarity with the mechanics of how people consume and share content across each platform
- Experience managing creator/influencer programs and external partners with clear outcomes and ROI
- Strong editorial instincts and comfort turning raw ideas into high-performing content
- Adept at balancing strategic thinking, content execution, and performance optimization across multiple priorities
- Lead with a clear point of view and the editorial instincts to shape stories that resonate, adapt, and scale
- Are naturally curious and continuously building fluency in how AI and platform shifts shape storytelling and distribution
- Know how to turn complexity into clarity and bring a compelling voice to every post
- Care deeply about community and champion the stories of creators, developers, and customers
- Embrace experimentation while holding a high bar for quality and brand alignment
- Stay grounded in audience insights and data, translating performance into action
What the job involves
- We’re looking for an experienced Social Media Lead to own the voice, presence, and storytelling of our brand across all major social platforms
- This role isn’t just about distribution, it’s about narrative
- You’ll be the frontline editor and creative strategist for how Webflow shows up across the internet
- That means building scroll-stopping content, elevating community stories, and using every post to move people from curiosity to inspiration to advocacy
- You’ll lead our always-on strategy, influence how we show up around product and brand moments, and work cross-functionally to make sure our most compelling ideas break through
- You'll be reporting to the Communications Lead
- Lead Webflow’s social media strategy across Linkedin, X/Twitter, Instagram, YouTube, and emerging platforms, defining how we show up, what stories we tell, and how we grow our presence across audiences
- Build scroll-first editorial content that inspires, educates, and connects with marketers, designers, developers, and business decision-makers
- Translate company priorities and cultural moments into social-native stories, balancing inspiration and insight with editorial rigor
- Manage Webflow’s always-on social calendar and creative pipeline, ensuring content is timely, stays on brand, and meets the mindset of each platform’s audience
- Collaborate with Comms, Brand, Product Marketing, Events, Dev Rel, and Content teams to amplify launches, campaigns, and community moments
- Drive growth and performance through experimentation, channel-specific optimizations, and measurement
- Curate and elevate stories from the Webflow community through user-generated content formats like #MadeInWebflow
- Refine key social metrics (e.g. engagement rate, audience growth, share of voice) and oversee reporting across organic, influencer, and partner platforms
- Manage our social media agency, vendor relationships, and performance budgets and performance budgets with full accountability for execution and results
Our take
No-code development systems allow users to create and publish the kind of output that was once only possible with the help of a team of developers. Webflow is one such platform that allows non-developers to create professional websites without knowing any code. It joins others such as Pantheon, Weebly, Squarespace, and Wix in a hotly-contested low-code development market. While competition is high, so too is demand, with low-code platforms accounting for more than 65% of application development activity in 2024.
The popularity of platforms such as Webflow is perhaps not surprising, as low-code development is usually cheaper for companies to implement and reduces time to market. Webflow has been used by over 3.5 million designers and teams to create sites for companies including enterprise brands such as Dell, Rakuten, UpWork, and Petal. It raised a large amount of funding in a Series C round in 2022. This is being used to further develop its platform, with a longer-term goal of pivoting to providing a no-code tool not only for websites, but software development as well.
Steph
Company Specialist at Welcome to the Jungle
Insights
34% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $334.9m
Company benefits
- 100% insurance coverage
- 401K and financial planning
- Paid time off
- Annual retreat and offsites
- 10% time - Take up to 4 hours per week to focus on building skills, working on projects, or learning new Webflow-related things outside of your daily to-do’s.
- Commuter benefits
- Vacation bonus
- Office setup budget
- Health and wellness stipend
- Remote work reimbursements
- Continued education coverage
- Choose your own adventure
- Webflow subscription discount
Company HQ
SoMa, San Francisco, CA
Leadership
Vlad Magdalin
(Co-founder & CEO)Having studied Computer Science at California Polytechnic, Vlad worked as a Web Associates Systems Engineer for 3 years before co-founding Chatterfox.com, where he spent 4 yeas. He left his Software Engineer position at Intuit in August 2012 to co-found Webflow the following month, and has been CEO since.
Sergie Magdalin
(Co-founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Bryant Chou
(Co-founder)Previously a Senior Software Engineer at Intuit and CTO at Vungle. He was also the founding CTO at Webflow.
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