Director of Product Marketing, Talkiatry
$180-235k
+ up to a 15% performance bonus
Personalized mental healthcare provider
Be an early applicant
Personalized mental healthcare provider
201-500 employees
Be an early applicant
$180-235k
+ up to a 15% performance bonus
201-500 employees
Company mission
To transform psychiatry with accessible, human, and responsible care.
Role
Who you are
- The ideal candidate is a strategic operator with proven expertise in product positioning, consumer-centric messaging, and market research.
- They have a track record of influencing product and company roadmaps, coordinating high-stakes launches, and using data to shape GTM initiatives
- 10+ years of product marketing or consumer marketing experience, including ownership of business critical launches and multi-stakeholder GTM initiatives. Candidates with 8+ years of exceptional, directly relevant experience will also be considered
- Exceptional storytelling and communication skills, with the ability to distill complex topics into clear, consumer-friendly messages
- Deep expertise in go-to-market strategy, product positioning, and developing messaging
- Experience working directly with product teams, influencing product roadmaps with audience insights
- Strong analytical abilities, capable of synthesizing data to drive strategy and improve marketing performance
- Collaborative and adaptable, able to navigate cross-functional teams and manage multiple priorities effectively
- Bachelor’s degree required; Master’s degree preferred
What the job involves
- Product Marketing at Talkiatry serves three core functions: (1) Own the messaging, positioning, and go-to-market of Talkiatry’s clinical services as well as patient-facing product. (2) Coordinate the execution of patient launches with teams across Talkiatry. (3) Own the research and represent the voice of the customer for each of our key audiences, with this role serving as the marketing team’s liaison across the organization for patient marketing
- Reporting to the VP of Product Marketing, you’ll act as the primary conductor for patient-facing updates across the company.
- This is a senior individual contributor role where you will collaborate closely with cross-functional partners across all of Talkiatry, including Product, Clinical, Operations, and other Marketing teams.
- As the first consumer-facing product marketing hire at Talkiatry, you'll have the opportunity to build our GTM playbook rather than inheriting one
- Drive end-to-end launch planning and execution for new product features, clinical service offerings, and patient experience enhancements
- Collaborate cross-functionally with Product, Clinical, Creative, and Operations teams to optimize patient journeys and integrate patient-focused initiatives into broader marketing campaigns and storytelling efforts
- Establish a patient launch playbook, calendar and tiering structure, enabling Talkiatry to more efficiently bring new services and products to market
- Represent the voice of the patient by conducting and synthesizing both quantitative and qualitative research, ensuring that patient insights are integrated into our marketing and product strategies
- Develop and refine compelling patient messaging and positioning tailored to Talkiatry’s mission and vision
- Partner with Marketing teams to create patient-facing materials, including emails, website updates, and other educational resources
- Track and analyze marketing metrics such as patient engagement, brand awareness, retention, and NPS, using data-driven insights to inform Talkiatry’s GTM priorities
Our take
Awareness of the importance of mental health is growing worldwide, with many people seeking psychiatry to improve their mental wellness and quality of life. However, psychiatrist waiting lists and a "one size fits all" approach to mental health often prevent people from receiving the support that they need.
Talkiatry provides a personalized mental health marketplace, matching users with in-house psychiatrists based on preliminary assessment answers. Whilst the company inevitably faces competition from other online psychiatry marketplaces, Talkiatry shows the potential to stand out through its personalized, flexible, and insurance-first approach.
Healthtech is growing in strength, and with various partnerships and substantial funding to its name, Talkiatry is poised for future success. As the company continues to innovate and scale, the future looks bright for this company in the evolving healthcare landscape.
Freddie
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2024
$65m
SERIES C
Jul 2022
$75m
SERIES B
Total funding: $198m
Company benefits
- Flexible location: Work remotely across the US or from our HQ in NYC
- Health insurance 100% covered on day one
- 401(k) match with match
- Generous PTO plus paid holidays
- Paid parental leave
Company HQ
Chelsea, New York, NY
Leadership
Robert Krayn
(Co-Founder & CEO)Experience as an Analyst for BNY Mellon from 2012 to 2013 and Guggenheim Partners from 2013 to 2014. Vice President of MidOcean Partners from 2014 to 2019.
Georgia Gaveras
(Co-Founder & Chief Medical Officer)Previously the Director of the Comprehensive Psychiatric Emergency Program at NYC Health + Hospitals. They were also an Attending Psychiatrist at Cohen Children's Medical Center and spent 10 years at Mount Sinai Health System as an Attending Psychiatrist and Director.
Share this job
View 6 more jobs at Talkiatry