Senior Field Marketing Manager, Justworks
$155.5-178.8k
2 days a week in office
Business operations platform
Be an early applicant
Business operations platform
1001+ employees
Be an early applicant
$155.5-178.8k
2 days a week in office
1001+ employees
Company mission
Justworks' mission is to help entrepreneurs and businesses grow with confidence.
Role
Who you are
- Success in this role requires a combination of strategic thinking, execution excellence, and strong cross-functional collaboration
- Think Big & Move Fast – You’re a self-starter with the ability to build programs from scratch while driving results in a fast-paced environment
- Are a Relationship Builder – You have deep connections in San Francisco and a proven track record of engaging with local business communities, influencers, and partners
- Have a Data-Driven Mindset – You measure what matters and use analytics to optimize event impact and pipeline acceleration
- Thrive in Collaboration – You seamlessly partner with Sales, Partnerships, and Growth Marketing teams to align regional marketing efforts with business goals
- Have Executive Presence – You can confidently represent the Justworks brand at events, lead workshops, and engage with stakeholders at all levels
- Camaraderie - Day-to-day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others
- Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others
- Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude
- Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example
- Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”
- Proven People Leader: Minimum of 7 years of experience in B2B Field Marketing, Channel Marketing, and/or Sales Enablement, with at least 3+ years managing and coaching a geographically dispersed team
- Pipeline Focused: A demonstrated track record of leading teams to achieve measurable pipeline and revenue goals through localized marketing efforts
- Local GTM Expertise: Proven expertise in the planning and execution of localized marketing activations, regional events, and managing the GTM motions required for pipeline creation and progression
- Sales Partner: Exceptional ability to build trust and high-level alignment with sales leadership, translating high-level marketing strategy into actionable field plays that sales embraces and executes
- Strategic Coach: Experience in coaching marketers on pipeline accountability, data analysis, and effective execution strategy
- Data-Driven Operator: Proficient in using CRM (Salesforce) and marketing analytics tools to track ROI, optimize spending, and drive data-backed decision-making across the team
- Expert Communicator: Excellent verbal, written, and presentation skills, capable of influencing senior leaders across the GTM organization
What the job involves
- We are seeking a strategic and results-oriented Field Marketing Leader to lead, manage, and scale our regional pipeline efforts
- This role is accountable for translating the national Demand Generation strategy into localized, high-impact marketing programs
- You will lead the team in operating with a critical dual mandate: owning the strategic planning of localized, market-specific campaigns while simultaneously serving as the operational program manager for regional components of centralized Demand Generation campaigns
- You will be the crucial link between Marketing and Sales, responsible for driving the team's pipeline creation, acceleration, and progression
- This is a leadership role focused on coaching, pipeline accountability, and driving measurable revenue outcomes through brand-aligned, localized experiences and strategic community engagement
- Field Marketing Leadership & Team Management: Serve as the functional leader for Field Marketing. You will manage, coach, and develop the regional Field Marketing team, setting performance expectations, fostering a culture of pipeline accountability, and ensuring the team has the skills and resources to succeed
- Strategic Alignment & GTM Planning: You serve as a key strategic partner to Regional Sales Directors, co-owning quarterly GTM plans, pipeline pacing, and local revenue acceleration strategies. You then coach and empower the Field Marketing team to build local, market-specific campaigns that directly ladder up to the overall Demand Generation roadmap. This includes ensuring all localized strategies integrate essential sales enablement, asset delivery, and community-building initiatives that slot specifically into those regional campaigns
- Pipeline & Performance Accountability: Own the localized Field Marketing budget and P&L by territory, with direct accountability for regional pipeline creation, opportunity generation (IOs), and progression goals. You are responsible for strategically allocating resources (budget, people, and time) against GTM priorities and central campaigns to ensure the team's work drives measurable revenue outcomes and optimizes the overall ROI of all regional marketing investment
- Brand Champion & Execution Consistency: You are accountable for the quality and strategic relevance of all localized field activities, ensuring that every regional experience is aligned with the Justworks brand and identity. You ensure the team executes programs with precision, adhering rigorously to the event execution playbooks and standards set by the Events and Brand teams to maintain consistency across all markets
- Team Development & Coaching: Coach the team on pipeline accountability, sales partnership best practices, data analysis, and effective full-cycle follow-up strategies (including lead routing, post-event nurture, and customer retention strategies)
- Reporting & Optimization: Establish and maintain a rigorous reporting cadence for all regional activities. You will analyze performance metrics (e.g., IO volume, ROI, velocity) and coach the team on using this data to inform resource allocation and continuous optimization
- Cross-Functional GTM Leadership: Act as the voice of the field within the entire Go-to-Market (GTM) organization, including Marketing, Sales, and Partnerships, providing crucial insights on market trends, sales needs, and competitive intelligence to inform and influence campaign, content, and enablement strategies
Our take
Justworks operates in an increasingly crowded space of all-in-one business operation suites, that include tools like human resources, payroll, employee management, benefits, and others that businesses critically need to operate as they scale.
Globally, human resource management has become an extremely fertile field, worth over $20 billion annually and predicted to grow to over $50 billion annually by 2030 - creating great opportunity for Justworks to continue to grow. The company is regarded as a market leader, but does see competition in the shape of Paychex Flex, Rippling, Paylocity, and TriNet, among others.
Solutions delivered by Justworks have proven to be extremely popular with SMEs, and this has not gone unnoticed by investors, with the company picking up exceptional amounts of funding. Justworks is known to have sights on going public, though action towards this end has been delayed until global mass-market conditions have settled from a period of volatility. However, the company's 2024 acquisition of the international employment-of-record (EOR) company Via is a promising sign of it's continued strength.
Steph
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Nov 2023
$16.9m
LATE VC
Jan 2020
$50m
SERIES E
Total funding: $159.9m
Company benefits
- Paid volunteer work.
- Paid parental leave.
- Work from home opportunities.
- Medical, dental, and vision insurance, plus access to One Medical, Kindbody, and Teladoc.
- Premium access to Headspace, ClassPass stipends, and webinars to support your overall wellness on topics like nutrition, budgeting, mindfulness, and more.
- All Justworks offers include equity, and Justworkers can continue to earn more over time with promotions and tenure.
- Extensive learning & development opportunities through workshops, ExecOnline, Udemy, and BetterUp coaching.
- Engineering Apprenticeship program that supports internal movement and growth
Company HQ
Fulton Ferry District, NY
Leadership
Isaac Oates
(Founder & Directive)Experience as a Senior Product Manager at Amazon before founding Adtuitive and serving as COO for a year. Left this position to spend 3 years as a VP at Etsy, before founding Justworks.
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