Senior Content Writer, Avara
Open source protocol for decentralised lending
Posted today
Open source protocol for decentralised lending
101-200 employees
Posted today
101-200 employees
Company mission
To reinvent our modern paradigms in the realm of finance, social media networking and beyond.
Role
Who you are
- We’re looking for a Senior Content Writer who has a strong background in fintech or consumer apps and knows how to communicate complex ideas in a clear, relatable way for a broad audience
- You have 5+ years of experience in content strategy, editorial, or social copywriting - ideally in fintech companies or consumer apps
- You bring strong creative instincts and know how to generate ideas that spark conversation and drive action
- You have a proven ability to translate complex, technical ideas into clear, user-first writing
- You demonstrate excellent storytelling and communication skills, connecting product benefits to what people actually care about
- You take editorial ownership - self-editing, peer-editing, and helping maintain our voice and tone across channels
- You bring an analytical mindset, knowing how to use social analytics and audience insights to sharpen your copy and iterate on what works
- You take a proactive approach, managing your own queue, prioritising requests, and spotting opportunities to improve or expand our content
What the job involves
- In this role, you’ll help shape how Avara shares its vision, products, and stories with the world by creating engaging content that builds trust and reinforces our voice across every channel
- You’ll lead the development of marketing copy for product launches, daily social content, and strategic campaigns that connect with everyday users, partners, and the wider market
- This role sits within the Marketing team at Avara and works cross-functionally with Product, Design, Engineering, and Growth
- Craft high-impact marketing copy for product launches, including social posts, blogs, email campaigns, and in-app copy that inform and inspire the Avara community
- Develop social-first ideas that drive daily conversation and amplify major announcements
- Generate campaign concepts and content ideas that build awareness and encourage community participation across Avara’s owned and earned channels
- Collaborate closely with product, design, engineering, and growth teams to develop clear, compelling messaging that explains new launches and features
- Use performance data and audience insights to refine topics, formats, and distribution strategies so content resonates with the right audience
- Monitor market trends and competitor activity to keep Avara’s product positioning sharp and differentiated
- Maintain and evolve the Avara brand voice to ensure consistency and alignment across everything published
Salary benchmarks
Our take
Avara is a software technology company, known for its cutting-edge Web3 products built on blockchain technologies. Avara has crafted the highly resilient Aave Protocol, a decentralised, open-source, and non-custodial liquidity protocol.
One of Avara's distinctive features is its tokenisation of deposits, allowing users to earn interest in real time as their deposits are transformed into tokens. Depositors contribute liquidity to pools, and borrowers can access this liquidity with variable and stable interest rate options. The Avara Protocol's commitment to community governance is further exemplified through initiatives like the Avara Grants DAO, a community-led grants program financing ideas from the Aave Protocol's community.
Avara's influence extends beyond its flagship protocol, as the company has expanded its portfolio to include transformative projects. Notably, Avara has introduced GHO, an algorithmic stablecoin aimed at revolutionising the stablecoin market by ensuring the verifiability of reserves. Additionally, Avara has ventured into decentralised social networking with Lens, while strategic acquisitions of Sonar, a metaverse app, and the Family Crypto wallet underline its dedication to realising a people-powered internet that benefits all.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-14% employee growth in 12 months
Glassdoor (4.2)
Company
Funding (last 2 of 3 rounds)
Dec 2024
$31m
EARLY VC
Oct 2020
$25m
EARLY VC
Total funding: $63.5m
Company benefits
- Work-life balance
- Equity
- Regular team events and off-sites
- Medical coverage and pension
- Generous paid parental leave
- Generous vacation and sick leave
- Work from anywhere
- Paid co-working space/desk
Company HQ
Notting Hill, London, UK
Leadership
Stani Kulechov
(CEO)Stani graduated from the University of Helsinki with a Master's in Law.
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