Influencer Marketing Manager, Amazon
Shopbop
$86.7-151.7k
Plus restricted stock units
The largest online retailer and technology provider
Be an early applicant
The largest online retailer and technology provider
1001+ employees
Be an early applicant
$86.7-151.7k
Plus restricted stock units
1001+ employees
Company mission
To be Earth's most customer-centric company.
Role
Who you are
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
- Experience across affiliate marketing, PPC, SEM and social media advertising
Desirable
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
- Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
- Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences
What the job involves
- You'll be the driving force behind Shopbop's unmanaged influencer and affiliate styling program, a fast-growing channel
- You'll develop scalable strategies to recruit, engage, and grow a diverse network of creators, while identifying top performers to elevate into Shopbop's managed influencer tier
- This role sits at the intersection of data, creativity, and relationship-building
- You'll work cross-functionally with teams to ensure our affiliate creators have the tools, insights, and inspiration they need to drive results
- Own the strategy and day-to-day management and communication of Shopbop's unmanaged influencer and affiliate styling program, including commission-based incentive structures
- Develop and execute scalable engagement programs including a newsletter program reaching 2,000+ influencers, product seeding, and content briefing
- Analyze creator performance data to identify top performers and build a pipeline for promotion into the managed influencer program based on performance benchmarks (e.g., monthly OPS and new customer acquisition thresholds)
- Leverage forward-looking business insights — including inventory availability and trend data — to help creators proactively plan and publish content
- Track and report on key program KPIs including demand OPS, new customer count, commission fees, and return rates
- Collaborate with affiliate stylist platforms to identify growth opportunities, develop incentive programs and optimize program performance
Our take
Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.
More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.
Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company HQ
South Lake Union, Seattle, WA
Leadership
Jeff Bezos
(Founder & Executive Chairman)Jeff is an American business magnate, media proprietor, and investor. As well as founding Amazon, Jeff founded Blue Origin, an aerospace manufacturer and sub-orbital spaceflight services company and also owns The Washington Post.
Andy Jassy
(President & CEO)Joined Amazon as a Marketing Manager in 1997. Developed AWS with Jeff Bezos, and became CEO of Amazon in 2021.
Salary benchmarks
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