Director of Lifecycle Marketing, Favor
Food & essential order service
Job no longer available
Food & essential order service
1001+ employees
Job no longer available
1001+ employees
Company mission
To create a more connected community to get anything delivered through an affordable and personalized service.
Role
Who you are
- Bachelor’s degree in marketing or related field; Master’s degree is a plus
- 12+ years of marketing or CRM experience
- 3+ years of experience leading a Marketing/CRM team; experience building and leading a multi-disciplinary CRM team
- Experience with mobile products/services
- Experience working in a two-sided marketplace is extremely desirable
- Experience implementing loyalty, CRM, segment migration, and automation marketing programs and processes is an absolute must
- You have an understanding of testing methodologies and RFM segmentation
- You have extremely strong written and communicative skills
- You have deep experience with CRM tools around campaign management, email, push notifications, in-app messaging -- experience with Braze is a major plus
What the job involves
- The Director, Lifecycle Marketing will be responsible for retaining and increasing lifetime value of both Customers and Runners in Favors’ 200+ markets
- Reporting to the Sr. Director of Growth & Lifecycle Marketing, you will own the CRM & Lifecycle Marketing program and define its strategic roadmap and vision
- You will balance marketing, operations, analytical-thinking, and people management skills to succeed in this fast-paced, ever-evolving environment
- You will sometimes be teaching and leading the team, and other times rolling up your sleeves to dig into campaigns and marketing data yourself
- This is a unique opportunity to do much more than traditional Lifecycle marketing, and have a large and direct impact on Favor’s success
- Define the strategic roadmap and vision for our CRM & Lifecycle marketing and retention program, including campaigns related to our Loyalty & Membership program
- Create and manage Customer and Runner communications journeys to maximize lifetime value, from onboarding and post-purchase follow-ups, to re-engagement campaigns, to cross channel retention strategies
- Define annual and quarterly team OKRs and key initiatives, aligning campaign performance to business objectives and priorities
- Allocate, monitor, and report on promotional marketing budget, and ensure that our spend drives incremental impact and ROI for the business
- Track performance metrics, and provide regular reporting and analysis to measure the effectiveness of marketing automation initiatives and identify areas for improvement
- Build and lead a team of high-performing CRM & Lifecycle marketers with a player-coach mentality, equipping them with the day-to-day support and professional development opportunities to deliver their best work
- Collaborate cross-functionally with Marketing Operations, Merchandising, Acquisition, Product, Creative, Engineering, Analytics, and Content teams to develop and execute roadmaps that support GTM and marketing automation strategies and campaigns that nurture, convert, and retain our customers
- Lead inclusive partnership with the Integrated Marketing team to ensure a consistent customer experience cross-channel
- Evolve and sophisticate how Favor segments target audiences, and communicates to them with personalized, relevant, compelling, and timely messaging and promotional offers
- Utilize A/B and multivariate testing strategies and tactics to drive marketing results
- Identify performance and market trends, best practices, insights, and emerging technologies in marketing automation to drive innovation, maintain a competitive edge and optimize programs accordingly
- Balance the operational complexities of our on-demand business, including over-communicating cross-functionally and formulating a number of campaigns/strategies to address all possible business scenarios
- Be an active member of Favor’s company Leadership team, communicating and collaborating effectively with other senior leaders and Executive stakeholders
Our take
More and more people are looking to get things delivered fast, and businesses are trying to find inventive ways to meet the demand and get people’s purchases to them as quickly as possible. Favor solves this problem, with an on-demand delivery service that depends on “runners” to get products to customers quickly.
Customers can browse on the Favor app and select items from their list or input items from other stores in the delivery zone, and Favor runners will collect the item and deliver it within an hour. While many on-demand delivery services struggle to scale, Favor itself has managed to expand its operations across Texas and into Philadelphia.
A handful of the company's early rivals have since gone out of business, but the company is challenged by deep-pocketed businesses like DoorDash and Uber Eats. That said, its progress so far has been good, and Favor continues to innovate - for example with its B2B “Shop & Deliver” platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2017
$22m
SERIES B
Mar 2015
$13m
SERIES A
Total funding: $35m
Company benefits
- Premium health, vision, dental, life and 401(k) options
- Complimentary meals, commuter benefits, dependent care, and of course - Favor delivery credit and H-E-B discounts
- Fitness center in the office
- Beer Fridays, quarterly company-wide events, and regular connection opportunities
- HQ in the heart of East Austin with multiple lounge areas, a coffee bar, library, fully stocked kitchen and more
- Unlimited PTO for salary employees and ample vacation time to all team members
- Regular Learning Labs taught by internal team members and external facilitators
Company HQ
Holly, Austin, TX
Leadership
Keith Duncan
(CEO)Began working at the company as SVP of Sales & Business Development and was promoted to CRO within 4 years. They then worked as CRO at Orchard before returning to Favor as CEO in 2023.
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