Director of Demand Generation, Teikametrics
Offers stock option packages
eCommerce optimization platform
Job no longer available
eCommerce optimization platform
101-200 employees
Job no longer available
Offers stock option packages
101-200 employees
Company mission
To help sellers and brand owners maximize their potential on the most valuable marketplaces by combining data, AI and expertise.
Role
Who you are
- You will bring expertise in paid media, conversion rate optimization (CRO), attribution modeling, and data-driven testing frameworks
- 7–10 years of B2B SaaS or ecommerce marketing experience, with significant ownership of paid media and performance strategy
- Proven track record of driving revenue through digital campaigns and full-funnel marketing programs
- Deep hands-on expertise with paid search, paid social, programmatic, and attribution models
- Advanced knowledge of marketing platforms: HubSpot, Salesforce, Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, etc
- Data-driven mindset with strong analytical skills and ability to derive actionable insights from large data sets
- Strong leadership, communication, and cross-functional collaboration skills
- Experience managing direct reports and external agencies or vendors
- Bonus: Familiarity with ecommerce marketplaces (Amazon, Walmart) or retail media platforms (Amazon DSP, Teikametrics)
What the job involves
- The Director of Demand Generation will lead Teikametrics’ performance marketing and growth strategy, owning end-to-end digital performance across customer acquisition, lifecycle engagement, and pipeline acceleration
- This senior role will drive revenue and lead growth by designing and scaling full-funnel digital campaigns and lifecycle marketing programs. You will lead a team of marketers while collaborating cross-functionally to align marketing execution with company goals
- Your strategic oversight and hands-on ability to dig into campaign data, automation tools, and platform capabilities will shape how we scale our marketing investment for impact
- At Teikametrics, you’ll experience the excitement of a growth-stage company with the stability of an established market leader. You’ll also have the opportunity to work with cutting-edge AI technology that’s transforming the industry, while collaborating with top brands redefining the future of eCommerce
- With a remote-first culture we value impact over location and you’ll have the flexibility to work when you’re most productive and effective
- Demand Generation Strategy & Execution:
- Develop and execute a comprehensive paid media strategy across Google, LinkedIn, Meta, programmatic display, native, and retargeting platforms
- Own campaign architecture, channel strategy, annual and monthly budget allocation by channel + vendor + tactic to meet pipeline and revenue goals
- Define and monitor key performance indicators (CAC, CPL, ROAS, SQLs, pipeline contribution)
- Drive experimentation across creatives, copy, audience targeting, and bidding strategies to maximize efficiency and conversion rates
- Develop and manage the end-to-end event marketing strategy—including booth presence, pre/post-show campaigns, and onsite engagement—for key trade shows and conferences
- Plan and execute exclusive VIP events (e.g., executive dinners, partner meetups) to drive account-based marketing outcomes and deepen customer relationships
- Funnel Optimization & Growth Strategy:
- Lead cross-functional funnel optimization initiatives from ad impression to closed/won revenue, working closely with Sales, RevOps, and Product Marketing
- Implement robust A/B and multivariate testing programs across landing pages, email journeys, and ad creatives
- Integrate Teikametrics’ data insights to personalize customer experiences and improve ad relevance
- Partner with Product and Data teams to improve attribution accuracy and conversion analytics using HubSpot, Salesforce, and Google Analytics
- Lifecycle & Retention Marketing:
- Oversee all lifecycle marketing strategies including onboarding, nurturing, retention, and re-engagement
- Build behavior-based automation workflows and segmentation strategies to maximize engagement across the customer journey
- Analyze and optimize email performance and in-product messaging for user activation and upsell
- Data & Analytics Leadership:
- Own performance marketing dashboards, insights, and reporting cadences across leadership and GTM teams
- Partner with the Marketing Analytics Manager to conduct ROI analyses, LTV modeling, and cohort analyses
- Regularly present campaign insights and strategy adjustments to executive leadership
- Team Leadership & Cross-Functional Collaboration:
- Lead and coach a growing team of marketers, driving high performance and individual development
- Align closely with Brand, Content, Product Marketing, and Sales Enablement to ensure messaging consistency and campaign synergy
- Serve as a strategic partner to the VP of Marketing and GTM leadership to evolve growth goals and investment plans
- Innovation & Continuous Improvement
- Identify and evaluate emerging tools, trends, and channels in performance marketing (e.g., TikTok Shop, Amazon DSP)
- Drive the use of Teikametrics’ proprietary tools such as Predictive AI Bidding and Market Intelligence to guide campaign targeting and spend efficiency
- Build case studies from successful growth experiments to share learnings across the organization
Our take
When advertising goods on fiercely competitive marketplaces like Amazon and Walmart, third-party sellers and brands need all the help they can get to stand out. This is the challenge that Teikametrics was created to tackle.
The company offers an AI-powered retail optimization platform that aims to help sellers maximize sales across third-party marketplaces. It is by no means the only company doing this, but is regarded as a leader in the market - boasting customers such as NutriBullet, Dickies, Timberland, Munchkin and Clarks.
The company extended the functionality of its platform in 2020 by acquiring eCommerce market intelligence company Adjusti.co, and has gone on to continue developing its offering. For example, it recently launched what it calls "Artificial Retail Intelligence", a GenAI technology that boosts product listings, expands catalog assortment and optimizes ad spend.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jul 2021
$40m
SERIES B
Feb 2020
$15m
LATE VC
Total funding: $65m
Company benefits
- Flexible work schedule
- Monthly events aimed at having fun, meeting the team and relaxing
- 3-month paid parental leave
- Work from home stipend
- Work from home opportunities
- Health insurance
- Unlimited paid vacation
- Culture Committee
- Thrive @ Teika
Company HQ
Fort Point Channel Landmark District, Boston, MA
Leadership
After graduating with a degree in Economics from Harvard, Alasdair founded an e-commerce company, HDO Group LLC, and an online weight loss community and tool, traineo.com. Before founding Teikametrics, they were also CEO of Clever Athletics LLC, selling high-end sporting goods spanning several websites and retail locations.
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