Senior Field Marketing Manager, Clio
Salary not provided
Looker
Salesforce
Senior and Expert level
Remote from Spain
Legal practice management software
Be an early applicant
Legal practice management software
1001+ employees
B2BSecurityComplianceLegalSaaS
Be an early applicant
Salary not provided
Looker
Salesforce
Senior and Expert level
Remote from Spain
1001+ employees
B2BSecurityComplianceLegalSaaS
Company mission
To transform the legal experience for all.
Role
Who you are
- You’re a senior, strategic marketer who brings deep expertise in brand building, field marketing, and event strategy
- You’re passionate about connecting with customers and prospects in meaningful ways — from large-scale Clio events and third-party industry activations to intimate buyer partnerships and PR-driven brand moments
- You thrive on designing programs that drive demand, grow brand awareness, and strengthen community across the Spanish legal market
- You have a strong track record of owning end-to-end field marketing programs, Clio-owned events, and high-impact third-party event sponsorships
- You understand how each activation contributes to the broader customer journey, from awareness to pipeline to advocacy
- You’re skilled at forging buyer partnerships, collaborating closely with demand generation teams, and working hand-in-hand with PR and communications to amplify brand visibility
- You’re a self-starter with a senior mindset — comfortable leading without a large team behind you, building programs from the ground up, and influencing cross-functional stakeholders
- You operate with strategic clarity while rolling up your sleeves to deliver exceptional, on-brand experiences
- You’re excited to help Clio establish its brand leadership position in Spain while contributing to a high-performing, growth-focused international marketing team
What the job involves
- As Senior Field Marketing Manager for Spain, you’ll be a key leader within the EMEA Field Marketing team, owning the full marketing strategy for one of Clio’s most exciting growth markets. You’ll drive brand awareness, demand generation, field activations, and strategic partnerships that accelerate Clio’s presence across Spain. Your work will have an immediate and meaningful impact, and you will be surrounded by a talented group of high-performing marketers, seasoned in SaaS and driven by collective success
- Enhance Local Brand Awareness: Develop and execute event and field marketing strategies that increase brand recognition and establish Clio as a market leader in the Emerging market regions - UAE, South Africia, Nordics/Benelux etc
- Generate Qualified Leads: Implement in person, both regional and national targeted campaigns and events to generate high-quality leads, contributing to the sales pipeline and revenue growth
- Market Intelligence: Gather and analyse partnership opportunities, weighing up and assessment of investment to inform strategic decisions and implementing marketing efforts to capitalise on these relationships
- Lead the creation and execution of a Spain-specific field marketing and events strategy that drives brand awareness, demand generation, and pipeline growth, with Barcelona as the primary hub and a focus on national reach across key Spanish legal markets
- Define and execute Clio’s owned event programme in Spain, including flagship Clio events, roundtables, and field activations that engage buyers, existing customers, and prospects at every stage of the funnel
- Own annual and quarterly marketing planning for Spain, defining priorities, event calendars, budget allocation, and success metrics in close alignment with the EMEA Demand Generation team and broader business goals
- Plan, coordinate, and manage multi-channel marketing campaigns that combine field events, webinars, and digital engagement to generate demand and pipeline growth
- Collaborate with cross-functional teams—including Sales, Customer Success, and Product Marketing—to ensure consistent messaging and flawless execution
- Manage campaign calendars, budgets, and performance tracking to ensure timely delivery and measurable impact
- Analyse campaign results and provide actionable insights to continuously improve engagement and conversion outcomes
- Build and execute brand-led programmes that grow Clio’s reputation and awareness among legal professionals in Spain, working closely with PR and communications to ensure consistent, high-impact brand storytelling across earned and owned channels
- Partner with Clio’s PR and communications teams to align Spain-specific messaging, secure earned media opportunities, and amplify field activations and event moments through integrated PR campaigns
- Cultivate and sustain community engagement among Spanish legal professionals through both digital and in-person touchpoints, reinforcing Clio’s position as the trusted partner for law firms across Spain
- Develop and execute programs that build stronger relationships with Clio customers, driving engagement, advocacy, and retention
- Partner with internal teams to create educational webinars, customer stories, and community events that showcase customer success and thought leadership
- Maintain consistent communication with customers through both digital and in-person touchpoints, ensuring they feel informed, valued, and connected to Clio’s mission
- Lead the end-to-end strategy, planning, and execution of Clio’s owned events in Spain — including flagship Clio events, networking activations, and customer roundtables — ensuring each event drives measurable brand awareness and pipeline outcomes
- Identify, evaluate, and manage Clio’s presence at strategic third-party events, trade shows, and legal industry conferences in Spain, maximising ROI through sponsorship selection, activation planning, and pre/post-event follow-up in partnership with Sales
- Ensure all Clio events and third-party activations in Spain reflect Clio’s brand standards, values, and customer-first approach, delivering exceptional on-site and virtual experiences that leave a lasting impression
- Identify and develop strategic buyer partnerships with Spanish legal associations, bar associations (colegios de abogados), technology partners, and key industry influencers to expand Clio’s market presence and credibility in Spain
- Collaborate with partners on joint marketing programs, co-branded campaigns, and shared events that support mutual growth objectives
- Monitor partnership performance and recommend opportunities to enhance collaboration and results
- Work closely with Sales, Channel, and Marketing teams to align on campaign goals, event promotion, and post-event follow-up strategies
- Partner closely with Clio’s PR and communications teams and external agency partners to ensure alignment of Spain-specific brand messaging, earned media strategy, and storytelling that elevates Clio’s profile in the Spanish legal market
- Track and report on campaign performance, customer engagement, and regional marketing results using tools like Salesforce and Looker
- Contribute to process improvements and share insights to enhance regional marketing impact across teams
Our take
Modern law firms increasingly manage their work digitally but the lack of a specialized remote solution means that workflows have become fragmented. This leads to legal practice managers having to juggle multiple software solutions across various devices.
Clio provides a legal practice management platform designed for law firms, allowing users to manage billing for legal aid cases, access and manage documents and store files across multiple devices. Whilst other startups are operating in this niche, Clio has uniquely focussed on synchronisation across remote devices and on a wide range of integrations, allowing the user to access information from other industry standard software such as Xero and Klyant from within a single interface.
Clio has raised significant funding and benefited from the COVID-era shift toward cloud technologies. More recently, the company has experienced rapid growth following the integration of AI into its platform in 2023. Alongside this, it surpassed $200M in annual recurring revenue (ARR) in mid-2024 and has since grown to an impressive $500M ARR. The company was valued at $5B following a $500M funding round in 2025, with the investment supporting further AI development and platform expansion.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Specialized learning and development programs and access to an in-house performance coach
- Equitable compensation for your contributions, regardless of gender, race, or any other identifying factor
- Access to pay transparency on all of our global roles
- Company equity for applicable employees
- RRSP-matching in Canada, 401k in the US, and pension plans in Ireland
- Hybrid model – striking the right balance between the benefits of in person connectivity that in office brings, and the flexibility of remote
- Flexible paid time off (4-week minimum with opportunities for personalization based on individual needs and achievements)
- Parental leave options for birthing and non-birthing parents
- A $500 contribution to your child’s RESP
- Various health, dental, and vision benefits for you and your family, including an Employee and Family Assistance Program
- Virtual and In-person Wellness Programs to support mental and physical health
- Paid time for volunteering through our Clio Gives program
- $2000 annual counseling benefit for CAD Clions
Company HQ
Burnaby, BC
Leadership
Jack Newton
(Founder & CEO)Alongside serving as Clio's CEO since founding the company in 2008, Jack is an Advisor at Athennian, dealcloser, and Logikcull. Previously, they were a Board Member at ROSS Intelligence and a Director of Product Development at Chenomx.
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