Lifecycle Marketing Manager, Next Insurance
$105-173k
Online-based insurance broker for SMBs
Job no longer available
Online-based insurance broker for SMBs
501-1000 employees
Job no longer available
$105-173k
501-1000 employees
Company mission
To build a simplified digital insurance experience that better serves small businesses.
Role
Who you are
- A self-starter who proactively chases new ideas and opportunities, loves to build, and moves with high velocity. Collaborating intimately across product, data, engineering, and other areas of marketing will be a core exercise to success
- Audacious thinker who can bring big ideas to the table
- 5+ yrs of lifecycle marketing experience such as lead conversion, cross-sell, up-sell, retention
- 3+ yrs of hands-on execution and deployment experience with a marketing platform (Iterable, Braze, Bloomreach, SFMC, etc)
- Veteran of designing and running experiments
- Strong analytical skills to measure impact, lift, and attribution
- Has worked in dynamic and fast-paced environments while wearing multiple hats
- Highly organized with excellent project management skills, adept at seamlessly managing multiple projects
- Unstoppable Qualities:
- Super driven and self-motivated
- Extreme ownership
- Proactive and independent thinker (ideas)
- Strong communication skills
- Don’t meet every single requirement? Studies have shown that some underrepresented people are less likely to apply to jobs unless they meet every single qualification. At NEXT, we are dedicated to building a diverse, inclusive and respectful workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles
What the job involves
- We are looking for an exceptional go-getter to join the NEXT Insurance team as Lifecycle Marketing Manager to help our small business customers not only reach their goals, but exceed them
- This role will help strategize and execute our data-driven lifecycle initiatives across multiple channels, measure performance, and run experiments to continually optimize customer engagements
- Develop data driven engagement and content strategies to customize and personalize user experience to drive lead conversion
- Execute and deploy automated journeys, triggered engagements, and blast campaigns across channels of email, SMS, and direct mail
- Design and run experiments to drive incremental lifts and gain insights
- Analyze engagement and performance metrics using Bloomreach and Tableau to measure success and identify trends and opportunities
- Collaborate with cross-functional teams including product, data, engineering as well as inter-teams within marketing
Our take
Next Insurance serves small businesses by making it much simpler to take out an insurance policy without the headache associated with many providers. To begin trading any business needs to have some sort of insurance policy in place, traditional offerings can take weeks, often requiring tedious paperwork.
Next Insurance has opted to use AI, machine learning and transparent language to make the process much simpler, and it can take just five to ten minutes for customers to obtain a package that suits them.
While Next Insurance is facing established insurance companies such as Hiscox and State Farm, its partnership with Amazon Business Prime to insure its members in a move to target traditionally underserved insurance customers and more recently with LegalZoom, to simplify the insurance process, as well as its nearly half a million customers has the company well set to remain major player in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Nov 2023
$265m
SERIES G
Mar 2021
$250m
SERIES E
Total funding: $1.1bn
Company HQ
Palo Alto, CA
Leadership
Guy Goldstein
(Co-Founder & CEO)After 7 years in the Israeli Air Force, they worked at Mercury Interactive for almost 8 years, as well as roles at HP and Check, which they co-founded in 2007. Left this role at Intuit in July 2015 to co-found Next Insurance 6 months later.
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