Global Organic Social Media Manager, Allbirds
$90-100k
+ Company equity for eligible roles
5 days a week in office
Environmentally friendly footwear
Be an early applicant
Environmentally friendly footwear
501-1000 employees
Be an early applicant
$90-100k
+ Company equity for eligible roles
5 days a week in office
501-1000 employees
Company mission
Their mission is to prove that comfort, good design, and sustainability don’t have to be mutually exclusive.
Role
Who you are
- BA/BS or equivalent work experience
- 2+ years of experience managing organic social media for consumer brands, ideally in footwear, apparel, or lifestyle sectors
- Proven ability to create social-first content (photo, video, graphics, copy) that is on brand, culturally relevant, and drives engagement
- Deep understanding of social media platforms, content trends, and best practices
- Highly creative with a proactive mindset—constantly seeking new ways to tell stories that stand out in-feed
- Insights-driven, using performance data and cultural trends to guide and optimize content decisions
- Strong copywriting skills with an instinct for sharp, witty, and brand-aligned language
- Comfortable working cross-functionally to gather inputs and align stakeholders
- Highly organized with strong attention to detail and the ability to manage multiple projects in a fast-paced environment
- Familiarity with social media management tools such as Sprout Social, Later, or Hootsuite
- Experience working with global consumer brands and regional teams
- Basic knowledge of Adobe Creative Suite (Photoshop, Premiere, Lightroom)
- Photography, video editing, or motion graphic skills
- Ability to sit and work at a computer for extended periods of time and communicate effectively with a diverse audience in person, by phone and by computer
- This position requires the ability to occasionally lift, push, and carry up to 10 lbs frequently and up to 15 lbs occasionally
What the job involves
- As the Organic Social Media Manager, you will lead the strategy, planning, and execution of Allbirds’ organic social media presence
- You’ll create and curate content that inspires, educates, and connects our community, while championing a distinct Allbirds voice that is playful, smart, and rooted in purpos
- Develop and execute a global organic social strategy that drives brand love, community engagement, and cultural relevance
- Own the social media calendar, ensuring integration with product launches, brand campaigns, retail moments, and key cultural events
- Collaborate with internal teams (Brand Marketing, Product, Retail, Sustainability) to surface stories that matter
- Concept, produce, and publish original social-first content (photo, video, graphic, written) that brings the Allbirds brand to life in fresh and compelling ways
- Write compelling social copy that reflects Allbirds’ tone of voice and makes sustainability approachable and shareable
- Partner with creative teams (art directors, designers, video editors) to create platform-specific content that is thumb-stopping and on brand
- Proactively pitch and test new content formats that align with cultural trends and platform shifts
- Stay on top of emerging social media trends, platform updates, and cultural conversations—bringing fresh insights to the team
- Analyze what’s working (and what’s not) on our channels and across competitors, translating insights into actionable creative content ideas and optimizations
- Monitor social conversations to identify opportunities for brand participation and real-time content
- Manage daily community management, responding to comments, questions, and DMs to foster conversation and deepen relationships
- Cultivate an authentic and inclusive brand presence that resonates with diverse audiences
- Analyze and report on performance metrics weekly and monthly, extracting insights to inform future strategies and creative executions
- Continuously test new formats, features, and content types to grow reach, engagement, and community love
- Support influencer content integration into organic feeds and stories in partnership with the Influencer Marketing team
- Identify emerging creators for potential organic collaborations that align with brand storytelling
- This job may require working more than 8 hours per day and/or 40 hours a week
Our take
Allbirds manufactures eco-friendly wool shoes. They are dedicated to making the most sustainable footwear possible using premium natural materials, designed for the to and fro of everyday life.
The company's commitment to making better shoes in a better way is fuelled by a belief that the shoe industry needs to focus less on flash and more on thoughtfulness. Allbirds have funding from leading venture capitalists in consumer products, which is unusual for a footwear company, and gives them the fire power to make bold bets in a crowded market.
Allbirds started as a direct-to-consumer online retailer but has since expanded to brick-and-mortar - in 2023 opening a pop-up shop in London's Selfridges department store. It follows the blueprint set by successful consumer companies like Warby Parker, who similarly disrupted the eyewear market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Sep 2020
$100m
SERIES E
Dec 2019
$25m
SERIES D
Total funding: $202.5m
Company benefits
- Competitive salary + equity
- Medical/Dental/Vision insurance
- One Medical Membership
- Mental Health and Financial Wellness Benefits
- 401k employer match
- Hybrid work schedule
- Paid parental leave
- Cell Phone and Wellness Stipend
- 50% Discount on Allbirds Products
- Unlimited PTO
- Employee Stock Purchase Program
Company HQ
Jackson Square, San Francisco, CA
Leadership
Joseph Zwillinger
(Co-CEO)Previously worked as a Consultant at Deloitte and as an Analyst at Goldman Sachs.
Tim Brown
(Co-Founder)Earned a BS in Design from the University of Cincinnati before playing professional soccer, followed by a Master’s in Management from the London School of Economics.
Benny Joseph
(CTO)Formerly worked as a Director of Engineering. They are a Co-Founder & Managing Director of V1.VC.
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