Senior Brand Manager, Pernod Ricard
Brand Architecture and Activation, Japanese Speaker
Office located in Chiswick, London
Wine and spirit seller
Open for applications
Wine and spirit seller
1001+ employees
Open for applications
Office located in Chiswick, London
1001+ employees
Company mission
To unlock the magic of human connection by bringing Good Times from a Good Place.
Role
Who you are
- 5+ years in brand marketing with a proven track record in activation, strategic planning, performance tracking, and global brand management
- Experience in both market and brand roles
- International experience, especially alongside Japanese market experience with Japanese language
- Background in luxury or prestige brands and/or spirits industry is a strong advantage
- Management experience is advantageous
- Strategic planning and implementation
- Data analysis and interpretation
- Consumer-centric mindset
- Strong organisational and project management skills
- Sensitivity to luxury brand cues and attention to detail
- Entrepreneurial spirit and drive with strong problem solving skills
- Excellent communication, collaboration, and presentation skills
- Education: Bachelor’s degree or higher
- Languages: Fluent in English, proficiency in Japanese is key
What the job involves
- Manager: Brand Architecture & Activation Director
- As Senior Brand Manager - Brand Architecture & Activation, you will work closely with the Gin & Aperitif Brand Architecture & Activation Director to lead the global marketing strategy for the gin brand. You will be instrumental in enhancing brand equity, developing premium assets, and driving strategic initiatives across key markets
- Monitor brand performance and equity tracking, identifying actionable insights and opportunities
- Foster collaboration with key markets to co-develop strategic brand plans aligned with local needs and global strategy
- Contribute to the development and execution of brand fundamentals including positioning, identity, and education
- Lead brand advocacy and education initiatives with the support of the advocacy manager in your team
- Partner with expert teams (comms, shopper, digital) to develop strategic briefs
- Contribute to monthly strategic alignment meetings, manage priorities, and oversee budget processes
- Lead Integrated Business Planning (IBP) content and release in collaboration with market activation teams
- Managing one direct report, the Advocacy and Education Manager reports into this role
- Key relationships
- Local teams of the brand home and distillery
- Market co marketing teams in the brand country of origin
- Major market companies
- External agencies
Application process
- End Date: February 27, 2026
Salary benchmarks
Our take
Pernod Ricard is the French-founded, global wine and spirits group. Currently sitting as number two worldwide, the company has a clear goal to become the leader of its sector. Amongst its broad portfolio of brands includes Absolut, Beefeater, Jameson, Jacob’s Creek and Malibu.
Founded in 1975, the company has found international success with consistent growth across multiple markets. The company’s model has shifted to best accommodate this expansion, becoming a decentralised group. While the global organisation operates from Paris, this HQ respects the operational autonomy of its affiliates across the globe, meaning local customers’ needs are not only met but anticipated for maximum effect.
Pernod Ricard has plans to invest in anticipated growth categories. It has been active in portfolio management with Sovereign Brands, Código 1530 and Nocheluna, and has been reinforcing these partnerships to strengthen its US market exposure. This supports the further enhancement of its consumer-centric portfolio development, positioning it for continued success.
Steph
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Company HQ
L'Europe, Paris, France
Leadership
Alexandre Ricard
(Chairman & CEO)Is the grandson to Pernod Ricard founder, Paul Ricard. Perviously served as Chief Operating Officer and Deputy CEO for Pernod Ricard. Experience as Member of the Board of Directors for L'Oréal, M&A Consultant for Morgan Stanley, and Strategy Consultant in Accenture.
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