B2B CRM Lead, Too Good To Go

• Our ideal candidate is an experienced leader who can recognise when business opportunities can and should benefit from being folded into the CRM landscape.
• You will shine in this role if you can think big, and convince others, about how targeted, scalable lifecycle communications align with our north star of saving more food.
• While we value some technical expertise in marketing automation, CRM or B2B SaaS technologies, we also appreciate your project management skills and ability to juggle priorities to get the job done
• Experience leading CRM, retention, lifecycle or marketing automation teams
• Track record of improving B2B lifecycles, lead-gen funnels and/or SaaS comms
• Working knowledge of Salesforce Marketing Cloud (SFMC)
• MarTech understanding of CDPs like HighTouch, Census or Segment, and a product analytics and experimentation platform like Amplitude or MixPanel
• Strategy- and partner-centric, with the ability to think through and deliver against what you believe our supplying partners need and want most
• A great communicator who is able to win the hearts and minds of stakeholders across different departments
• A self-starter with an adaptable work-style - able to get results in a fast-paced environment
• A team player - willing to go the extra mile to meet tight deadlines and an ability to inspire and motivate team members to do the same
• Able to work effectively remotely when required

Desirable

• You'll work day to day with stakeholders across Product, Data, Commercial, and Marketing to develop and execute against the B2B CRM roadmap
• You’ll be a key evangelist for the power of B2B CRM to retain and optimise our partner stores and their supply on the app
• From product launches to experimentation to data activations, you set the direction and are dogged in the pursuit of improving the efficiency of our retention and growth engine cross-functionally
• You’ll also lead and advise our team of CRM Managers and freelancers – whose expertise spans both technical and strategic – to release, optimise and scale engaging campaigns, lifecycle programmes, and partner communications globally, both adhoc and automated
• This can mean advising on new channel implementations from a strategic standpoint, exploring the MarTech ecosystem and what it can offer for omni-channel, personalisation, and/or AI-decisioning improvements, or even translating adhoc efforts into repeatable frameworks through experimentation
• Oversee strategy behind and execution of B2B marketing planned campaigns, lifecycle marketing automated programs and operational communications
• Prioritise defined company priorities – and advocate for them cross-functionally – in the B2B CRM roadmap
• Work closely with the CRM, Product, Marketing & Commercial teams to scope requests and new ideas for features, automations, adhoc comms, and messaging formats
• Mentor team members on project prioritisation against strategic goals and establish best practices for scalable, efficient CRM work
• Set the direction for data activation, data-driven insights and proper reporting/attribution work to be able to understand and communicate business impact of CRM efforts, using an experimentation framework for testing and iterative improvements