Performance Marketing Lead, Cleo AI
+ Equity
More information about location
AI personal finance assistant
Job no longer available
AI personal finance assistant
201-500 employees
Job no longer available
+ Equity
More information about location
201-500 employees
Company mission
To change the world’s relationship with money.
Role
Who you are
- 5+ years’ experience in performance/paid marketing roles, ideally in consumer tech/fintech/subscription business models
- Proven experience owning multi-channel paid marketing (search, social, affiliates, DSPs, and ideally new/emerging channels) and managing meaningful budgets (multi-million, preferably reaching eight-figure scale or comparable)
- Deep working knowledge of attribution, incrementality testing, MMM, funnel analysis, cohort/LTV analysis and performance optimisation
- Comfortable operating at both strategic and operational levels, you can think big picture (channel strategy, budget mix, measurement frameworks) and roll your sleeves up (SQL queries, campaign set-up, detailed analysis)
- Strong leadership experience: managing teams of channel leads/managers, setting frameworks, driving accountability, building capabilities
- Excellent communication and stakeholder management skills: able to present complex data/insights to senior leadership, influence budget decisions and align cross-functional teams
- A test-and-learn mindset: you lead by example in supporting the building of experiments, iterating, failing fast, scaling what works
- Analytical mindset + creative instinct: you understand the data deeply, but you also know that creatives, user insights, channel innovation matter
- Comfortable with ambiguity and scaling fast: you’ll be working in a high-velocity environment where priorities may shift and you’ll help define the playbook as we scale
- (Optional but highly desirable) Experience in fintech/EWA/financial services and a strong understanding of regulatory or user behaviour constraints in that space
- You are excited about Cleo’s mission to help people improve their financial lives, you want to drive measurable impact with your marketing
What the job involves
- We’re looking for a Paid Marketing Lead to own and scale paid acquisition for our Earned Wage Access product
- In this hands-on growth marketing role you’ll lead paid marketing across search, social, affiliates, DSPs and emerging channels
- You’ll manage a team of channel managers, set the frameworks for testing and optimisation, dive deep into data, and ensure we allocate spend to deliver best possible mCPA, incrementality and long-term value
- This role is critical for Cleo as we scale: you’ll drive how we acquire users, how we think about budget allocation, how we build measurement rigour, and how we embed a culture of constant learning and improvement
- Manage the paid marketing function for the EWA product: leading channel strategy, managing and scaling budgets across Paid Search, Paid Social, Affiliates, DSPs and new/emerging channels
- Manage and develop the channel managers team, setting clear goals, frameworks, processes and ensuring high-quality execution across all channels
- Build, optimise and continuously improve frameworks for testing, creative optimisation, budget allocation and working with analytics on attribution, MMM (Marketing Mix Modelling) and incrementality testing
- Set the weekly/monthly performance rhythm: channel reviews, budget re-allocation meetings, experiment logs, performance deep-dives and senior stakeholder updates
- Dive into the data: you’ll work with SQL/BI tools, cohort analysis, to identify opportunities and decide what to prioritise
- Break down the full funnel for EWA to identify bottlenecks, ideate/prioritise high-impact tests, channels or creatives
- Ensure the team is hyper-focused on improving efficiency as we scale: reducing mCPA, increasing incremental value, balancing volume and value
- Support with measurement and attribution strategy: know how we measure paid marketing properly (hold-outs, experiments, incrementality, SKAN), and embed this into how the team works
- Create, nurture and embed a culture of best practice: you encourage the team to learn, network, understand what other companies are doing, bring new channel ideas, stay ahead of industry trends
- Support long-term strategy for paid channels: not just “what we do this quarter” but “what is the 12 month roadmap for channel mix, budget scaling, measurement maturity and creative/asset strategy”
Salary benchmarks
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers. And after a successful year in the US its now eyeing up a return to the UK.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.5m
Company benefits
- Meaningful equity with early exercise, plus top-ups on promotion
- Up to 26 weeks’ parental leave
- Paid 1-month sabbatical every 4 years
- Comprehensive health, dental & vision insurance
- Pension/401K match up to 6%
- Learning & development budget
- Mental health support via Spill
- Flexible working for a healthy work–life balance
- Work remotely from one of our hiring locations, with a hybrid option in our London office (1+ day/week)
- Annual company off-sites
- Company-wide performance reviews every 6 months
- Clear progression plans with opportunities to lead, grow, and challenge the status quo
- We’ll cover your OpenAI subscription
Company values
- Make it Happen - Own the outcome. Lend a hand, take a hand. Fast execution.
- No bullsh*t - Intellectually honest. Go hard on problems, not people. Data-backed decision making.
- Learn at Speed - Jump in and figure it out. Dig deep, do it right. Learn what matters.
- Bring Good Vibes - Read the room, lift the room. Show up for others. Keep it real, keep it positive.
Company HQ
London, UK
Leadership
Barnaby Hussey-Yeo
(Founder & CEO)Previously a Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
Diversity, Equity & Inclusion at Cleo AI
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
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