Digital Marketing Manager, Carbon Direct

• The ideal candidate is both analytical and creative, with deep channel expertise, strong marketing operations skills, and the ability to collaborate across content, design, strategy and operations, revenue, and product teams
• Experience in digital marketing with success in demand gen, ABM, lead scoring, and full-funnel optimization
• Direct ownership of email, and paid social performance, and budgets
• Proven experience driving MQL/SQL pipeline at scale
• Expertise in HubSpot, LinkedIn Campaign Manager, Google Ads, GA4, and GTM
• Strong background in A/B testing, experimentation, and landing page optimization
• Knowledge of GDPR/CCPA, tracking limitations, and evolving privacy requirements
• Strong audience research, persona development, and insight translation skills

Desirable

• Carbon Direct is seeking a strategic and hands-on Digital Marketing Manager to plan, execute, and optimize digital marketing programs across channels. This role owns the full digital ecosystem — from audience segmentation, creative trafficking, and campaign execution to measurement, optimization, and reporting
• You will drive awareness, engagement, and qualified demand among priority audiences, ensuring measurable impact on pipeline and revenue
• This role reports to the Director of Product and Solutions Marketing
• Build lifecycle, nurture, newsletter, and one-off campaigns with strong segmentation and QA
• Develop automated journeys (welcome, re-engagement, nurture) and run targeted A/B tests
• Maintain list hygiene, consent/opt-in flows, and UTM governance
• Manage lead scoring, lifecycle stages, and CRM workflows; support clean marketing-to-sales handoff
• Manage budgets and pacing across LinkedIn, Google Ads, and other relevant channels
• Launch and optimize retargeting programs and build lookalike audiences
• Own campaign structure, trafficking, naming conventions, and pixel accuracy
• Explore and test new channels (YouTube, programmatic, paid content distribution)
• Support landing page builds, CMS updates, and onsite personalization
• Run CRO tests across pages, forms, and user flows
• Use behavioral analytics tools (e.g., Hotjar) to generate insights and drive improvements
• Define KPIs across channels and funnel stages; build recurring dashboards
• Own tracking (GA4, Tag Manager, pixels, CRM integrations, attribution models)
• Analyze performance, deliver insights, and recommend optimizations
• Contribute to forecasting, budgeting, CAC/CPL analysis, and pipeline reporting
• Partner with content, design, product, and sales teams on messaging and campaign execution
• Ensure brand consistency, regulatory compliance, and high-quality delivery
• Maintain campaign calendars, documentation, and structured processes
• Manage marketing vendors, agencies, and technology tools