Product Marketer, Asana
Retail & Manufacturing
€80-98k
More information about location
3+ days a week in office
Organizing work in one connected space
Open for applications
Organizing work in one connected space
1001+ employees
Open for applications
€80-98k
More information about location
3+ days a week in office
1001+ employees
Company mission
To enable the world's teams to work together effortlessly.
Role
Who you are
- Demonstrated 3+ years of experience in product marketing - Industry-focused experience a plus but not required
- Takes the initiative and does good thing quickly
- Developed industry or product-specific messaging and content that resonates with enterprise decision-makers
- Built and executed successful marketing programs that directly contributed to revenue growth
- Maintained strong analytical skills with the ability to translate data insights into actionable strategies
- Collaborated effectively across functions, particularly with sales and product teams
- Managed multiple priorities while maintaining attention to detail and meeting deadlines
- Applied strong project management skills to coordinate complex, cross-functional initiatives
- Preferred fluent in French and/or German however not required
What the job involves
- In this role, you'll drive our global strategy to grow and nurture customer relationships across the Industry industry.
- Your ability to craft compelling stories and build authentic connections will be key as you develop industry-specific messaging that resonates with Industry leaders.
- You'll become a trusted advisor by combining your natural curiosity about Industry trends with a strategic mindset to create impactful sales plays and demo libraries.
- Success in this position requires strong collaboration with Revenue, Content, Digital and Field Marketing teams as you execute always-on industry programs and drive revenue growth through targeted campaigns
- Design and launch compelling industry-specific messaging and positioning that drives customer acquisition and revenue growth across all channels
- Develop industry-focused sales plays and enablement materials that help our teams win in the Industry sector
- Align with Industry Sales Leaders to build always-on industry sales programs
- Create thought leadership content including event keynotes and demo libraries that showcase our value proposition to Industry decision-makers
- Analyze market trends and competitive intelligence to inform our Sales, Product, and Solutions teams of macro industry movements
- Track and report on key performance metrics to demonstrate marketing program effectiveness
Our take
Asana is a web and mobile application designed to help teams organize, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Growth - We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways
- Development - We believe in providing everyone with coaching and mentorship. You’ll have access to Conscious Leadership training, success guides, free executive coaching, and our manager training and enablement program
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dustin Moskovitz
(Co-Founder & CEO)A Harvard economics graduate, Dustin co-founded Facebook in 2004 before branching off in 2008 to found Asana. They are also the co-founder of Open Philanthropy Project and Good Ventures.
Justin Rosenstein
(Co-Founder)Previously Engineering Manager at Facebook and a Product Manager at Google. Currently Co-Founder of One Project.
Salary benchmarks
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