Creative Trafficking Specialist, Warner Bros Discovery
Fixed-Term Contract
Office located in Chiswick Park, London
Entertainment company
Be an early applicant
Entertainment company
1001+ employees
Be an early applicant
Office located in Chiswick Park, London
1001+ employees
Company mission
To take the world’s greatest possibilities and make them a reality - creating impact, inspiring imagination, and building connections.
Role
Who you are
- The ideal candidate will be passionate about television, movies, entertainment, and digital marketing
- They will be proficient in performance marketing and creative processes and have holistic understanding of the performance marketing process
- This role demands an eye for detail and structure to be successful
- Some work experience in Digital Marketing ecosystem, working with channels such as Social, Display, YouTube, Search, Native and Discovery
- Hands-on with a proactive, can-do attitude
- Nice to have experience in Dynamic creative optimization tools such as Smartly, Google Web Designer or in feeds management
- Excellent communication in English and interpersonal skills
- Knowledge of digital creative assets: specs, best practice, creative guidelines
- Strong communication skill and experience presenting data
What the job involves
- Please note – this is a Maternity Cover contract until January 2026
- Warner Bros. Discovery seeks a creative trafficking specialist to join the Subscriber Acquisition Marketing team
- This role will be responsible for trafficking the digital marketing assets for sports & entertainment via an automated system
- The candidate will be pivotal in ensuring that the correct information is set up in the feed according to the media plan and media requirements
- They will also verify the accuracy of the creative output, confirm deliveries to the media teams and communicate with other teams as necessary
- Work closely with Creative team/Marketing acquisition team/Global media buying team to populate the feed and streamline workflows and assets delivery
- Monitor and maintain essential documents (specs, process, workflow, best practice, taxonomy)
- Manage the Media Drive & Smartly Library housing all creative files for trafficking
- Generate creative assets using an automation platform
- QCs assets for specs, correct dimensions and file formats
- Generate file naming conventions essential for performance measurement
- Traffic and deliver final files to automation platform or media team
- Confirm campaign launch has gone live
- Troubleshooting
Application process
- End Date: January 3, 2025
Salary benchmarks
Our take
Warner Bros Discovery (WBD) is an entertainment company formed from the 2022 merger of Warner Bros and Discovery. It is a leader in the creation, production, distribution, licensing, and marketing of content, with Warner Bros alone boasting a huge library – more than 100,000 hours of programming – before the companies were joined. WBD’s portfolio includes Discovery Channel, Warner Bros. Entertainment, Discovery+, HBO Max, and franchises like “Batman” and “Harry Potter”.
Both of the company’s previous businesses have operated throughout the digitisation of the media space. David Zaslav, CEO of WBD, headed Discovery during its expansion into digital media, to make it a “content company” over a “cable company”. The recent focus for Warner Bros has been on next-gen distribution efforts, expanding the availability of its content across platforms and devices to reach the modern viewer. The new company has plans to migrate to one tech stack, which will require extensive retooling, as well as exploring cost-saving automation opportunities for its operations.
Since the merger, the new giant that is Warner Bros Discovery has had a shaky start, forcing the company to wind down operations and cut back on content, which included the very public scrapping of the “Batgirl” movie. However, it now seems the company may have been ahead of the curve, as a wider trend of cutbacks has been seen from peers in the space. This early move, combined with a hyper-focus on cash generation, seeks to establish WBD as an outperformer in an industry on the downturn.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company values
- Act as One Team: Trust each other, succeed together, and growth together
- Create What's Next: Be curious, innovate, and focus on the future
- Empower Storytelling: Put creators, consumers and partners at the center, and share extraordinary stories
- Champion Inclusion: Empower others, have courage, and pursue equity
- Dream It & Own It: Advocate the mission, ove with speed, and drive results
Company HQ
Midtown Manhattan, New York, NY
Articles
Leadership
David Zaslav
(CEO, not founder)Spent 17 years at NBCUniversal including as President of NBC Cable LLC and NBC Media LLC.
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