Product Marketing Manager, Profitero
3+ days a week in office
eCommerce insights platform
Open for applications
eCommerce insights platform
201-500 employees
Open for applications
3+ days a week in office
201-500 employees
Company mission
To empower customers with actionable eCommerce data & insights that accelerate sales and save time.
Role
Who you are
- 5+ years of experience in marketing, with at least 3 years in product marketing or experience on product side
- A background in B2B marketing and data or technology
- Highly preferred experience with media or CPG
- Seasoned writer with visual communication experience and experience with video-based story telling and script writing
- Experience with presentation design
- Experience with customer success platforms, email service providers and website CMS
- What you’re good at:
- Strategic thinking and storytelling
- Taking complex topics and synthesizing into a compelling, easy to understand narratives for internal and external audiences
- A great partner with the strong ability to listen and influence
- Analytically minded - can come up with ways to quantify value and ROI for products
- Able to execute today’s programs, while helping to craft tomorrow’s vision
- Finding the balance between planning and doing
- Making an impact in fast paced environment with multiple priorities
- You’re not shy and you love being the public ambassador for your products and the company you work for
What the job involves
- As the Product Marketing Manager you will own product messaging, positioning, sales enablement, case study development and competitive intelligence for your line of products. You will also serve as the glue between the product teams, sales/account management and the customer
- Partner with product managers on the road map, personas and customer research
- Drive a messaging strategy and communication plan for our suite of products and services that differentiates Profitero from competitors
- Develop and execute the launch strategies, including collateral, go-to-market comms, internal training and communications within Profitero and, when appropriate Publicis. Responsible for post launch optimizations and case studies
- Strategize and create company assets to tell your product story, such as videos, web content, etc
- Work with global account managers on kick off experience and training to drive strong adoption and retention
- Manage and maintain the project plans and asset organization, ensuring plans are communicated clearly across the organization
- Proactively collaborate across the global marketing team on your product line including content, events, demand gen, design and insights to inspire excitement and product understanding
- Conduct market research to identify customer needs, trends and competitor activity. Collaborate across the organization on competitive intelligence, assets and training (to be updated based on roles decisions)
Our take
Data is an invaluable tool that can have a huge impact on businesses if utilised in the most efficient way. As business becomes more global and with advancements in technology, the volume of data available to companies is vast, and with this comes that task of scanning this data and translating it into specific business decisions.
Profitero aims to give business the technology to help navigate the challenging terrain of eCommerce. Its team aims to work with companies to find custom breakthroughs in data and create concrete personalised plans for driving growth.
Profitero works with 4,000+ brands globally and operates in over 50 countries, collecting a whopping 24TB of data daily. This puts the company in a great position to capitalize on further growth in the industry as the demand for data driven decisions increases. Its 2022 acquisition by Publicis will help it reach a wider market of brands already served by the Publicis Groupe's portfolio of media, data and commerce solutions.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Apr 2020
$20m
SERIES B
May 2018
$10m
LATE VC
Total funding: $48.6m
Company benefits
- Attractive bonus scheme
- Employee Healthcare Plan
- Life Assurance
- Group Income Protection
- Dental care plan
- Eye care scheme
- 24-hour online GP service
- Company pension scheme
- Cycle to work scheme
- 25 days holiday plus bank holidays
- Birthday day off
- Gym membership at up to 40% off
- Frequent social events
- Employee referral program
- Personal employee development plan
- Profitero Hero scheme
- Flexible working hours
Company HQ
Downtown Crossing, Boston, MA
Articles
Leadership
Vol Pigrukh
(Director)Experience in sales and operations and online sales at Google. Previously CEO at Profitero since 2010.
Kanstantsin Chernysh
(CIO)13 years experience as CIO and co-founder at Profitero.
Salary benchmarks
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