Social Content Lead, Charlotte Tilbury
FTC
Travel as required
Makeup, skin care & beauty collection
Be an early applicant
Makeup, skin care & beauty collection
1001+ employees
Be an early applicant
Travel as required
1001+ employees
Company mission
To empower everybody in the world to be the most beautiful version of themselves.
Role
Who you are
- Extensive experience working as a content creator and editor in a socially native role, ideally with agency experience in beauty or luxury brands
- Experience in, and enthusiasm for, developing creative ideas for social platforms, from brief to delivery and beyond
- Demonstrated creative success in collaborating with multi-functional teams, and leading a small creative team
- Ability to work closely with, and provide constructive feedback to video and motions graphics team and into a 360 campaign team to represent social needs
- Ability to marry art (creative) and science (data). It’s a must you can understand social analytics and reporting and apply it to future projects and creative
- Expert knowledge of creating content natively in social apps and ahead of the trends to drive forward best practise
- Strong understanding of the current landscape of social creators and with a desire to seek out creative partners for the brand
- Infectiously positive and passionate energy
- Ability to work at pace, with a confidently calm demeanour
- Affinity for Charlotte Tilbury products and brand
- Proficiency in Google Suite (email, docs, drive, slides)
What the job involves
- As the Social Content Lead you will managing the capture and edit process for all things Social here at Charlotte Tilbury
- Working with the wider Brand Marketing team, you will be instrumental in long term social strategy as well as BAU content, while managing a team of creatives and editors
- You will be responsible for the end to end social production process, ensuring that CT socials stay innovative and true to the brand
- Manage the day-to-day operations and edit approval of a four-man editor and content creation team overseeing their pre, post and on set activity for all global social content edits and shoots at Charlotte Tilbury, taking ownership of all creative deliverables and key brand projects as defined by the Global Director of Social and Content
- Take the lead role on editing and shooting best in class content for organic, paid social, CT.com and editorial exclusives, not only overseeing the team, but being the lead creative on business-critical projects
- Core shoot projects will include, but may not always be limited to pre and post shoot planning, as well as lighting and equipment sign off per activity
- Monthly social content shoots for always on IG and TT assets
- Talent content shoots for ad hoc assets for service days outside of campaigns
- On location event or major activation-based content shoots in London and abroad ie. Fashion Awards – with travel to location as required
- Brand ambassador social content monthly shoots
- Social sets on campaign shoots
- Create and/or review storyboards and grade guidelines for all social content post-production
- Build relationships and collaborate cross-functionally with other internal and external departments globally, ensuring that creative strategy and goals are consistently delivered
- Analyse all available data to ensure we are trending, adapting and learning from key successes and areas of opportunity on set
- Own the style guides for in-house capture/edit best practice + training wider team members (pro-artists, social managers, in-store services)
- Evaluate, manage, develop and mentor in-house and freelance creative resources assigned to different projects under your leadership. Manage the creative workflow in partnership with the Lead Social Project Manager, to ensure the right teams are working on the right briefs and workloads are managed effectively
- Coordinate activities of the shoots and ensure that project tasks are completed as needed (i.e. kick-offs, status, internal/external reviews, PPM’s) and communicating action steps to immediate team as well as aligning with wider teams on shoot plan logistics including schedules, scripting, crew, set-design, sound and lighting
- Be accountable for all content outputs for all your key brand projects by leading on the approvals process into the Global Director of Content and Social, or ensuring correct processes with junior team members
- Manage the delivery of regular reporting on your function as needed to the SLT & CMO, as well as wider teams and depts
- Lead on regular key business and department reports with key learnings and insights
- Reporting into the Director of Social and Content
Salary benchmarks
Our take
Charlotte Tilbury has carved a niche in the cosmetics industry with its commitment to quality, buoyed by celebrity endorsements and a fondness for innovation. Founder Charlotte's strong personal brand has propelled the company's rapid ascent, while its embrace of cutting-edge technologies like augmented and virtual reality has unlocked avenues unexplored by traditional cosmetic brands.
The acquisition of Charlotte Tilbury by the fashion and beauty conglomerate, Puig, in 2020 marked a significant turning point, catalysing global expansion efforts and venturing into an emerging digital landscape like the Metaverse. Leveraging AI-based marketing solutions, the company has witnessed a remarkable 60% increase in conversion rates for its acquisition campaigns, highlighting its adeptness at staying ahead in the dynamic beauty market.
Charlotte Tilbury was acquired by Fashion and beauty conglomerate, Puig, in 2020. Since then, the company has been driving global growth and expanding into new digital frontiers (i.e. the Metaverse). Its use of AI-based marketing solutions has resulted in a 60% conversion rate increase in its acquisition campaigns. Charlotte Tilbury is well set to see consistent market growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
25% employee growth in 12 months
Company
Company benefits
- Generous staff discount
- Generous product gifting
- 25 days holiday plus bank holidays
- Hybrid, flexible working
- Dog friendly office on Monday and Fridays
- Access to Tilbury Treats - discounts on everything from gym memberships to cinema tickets
- Other fabulous benefits such as life assurance, birthdays off work and pension contribution
Company HQ
London, UK
Articles
Leadership
Charlotte Tilbury
(Founder)Spent 20 years in the fashion and beauty industry as a Creative Consultant for the top beauty brands worldwide. Was the most sought-after make-up artist in the world when she founded this company.
Demetra Pinsent
(CEO, not founder)Former Partner at McKinsey & Company. Received their M. Phil from the University of Oxford and a BA in Social Studies from Harvard University.
People progressing
Joined as Customer Service Manager in the early stages of the company, was promoted to website coordinator after 10 months, and is now Head of Digital Content.
Joined as a Junior-level producer in January 2017. She was promoted three times in 5 years, most recently to Creative Production & Project Management Director.
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