Growth Marketing Manager / Director, Trullion
$130-170k
4 days a week in office
AI-powered accounting automation platform
Job no longer available
AI-powered accounting automation platform
101-200 employees
Job no longer available
$130-170k
4 days a week in office
101-200 employees
Company mission
To make the future accountable.
Role
Who you are
- 4+ years of progressive experience in digital marketing in a B2B SaaS environment
- Strong hands-on experience managing digital marketing channels, tools, and techniques, including email marketing, and supporting SEO, SEM, content marketing, and analytics
- Ability to manage in-house and external vendors and agencies, PPC, and others
- Demand generation focus with a proven track record of leading successful pipeline generation and acceleration
- Prior experience in executing end-to-end ABM and digital campaigns, including LinkedIn, etc., and collaborating effectively with cross-functional teams
- Proficiency in analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush) and CRM/marketing automation systems (e.g., Salesforce.com, HubSpot)
- Ability to work onsite at the NYC office 4 days per week
What the job involves
- The Growth Marketing Manager or Director will be instrumental in executing Trullion's comprehensive growth and ABM strategy, focusing on our core B2B audiences
- This hands-on role requires a solid understanding of digital marketing, demand generation, marketing operations, and content processes to increase organic traffic and drive interest within the enterprise space through programmatic and ABM initiatives, contributing directly to revenue targets
- Working collaboratively with cross-functional teams, you will play a key role in implementing short and long-term growth strategies, supporting our ambitious brand elevation and revenue generation goals
- Own the strategy and execution of demand generation - full-funnel marketing campaigns to drive awareness, consideration, and conversion. Lead paid and organic acquisition (e.g., LinkedIn, Google) with a focus on CAC and ROI metrics, continuously optimizing through A/B testing and landing page experimentation
- Own and optimize full-funnel digital marketing strategies to drive significant pipeline and ARR growth
- Lead data-driven analysis and reporting, transforming insights into strategic recommendations for digital programs
- Drive the evolution of inbound lead generation and website optimization, developing new digital strategies
- Collaborate strategically with Marketing, Sales, and vendors to ensure efficient lead flow and budget utilization
- Guide technical SEO and keyword research initiatives to improve search performance and user experience
- Develop and scale digital marketing programs, including ABM initiatives, to generate qualified pipeline and increase sales velocity. Align with sales on pipeline goals and lead SLAs and leverage marketing automation (e.g., HubSpot, Marketo) to nurture leads and shorten sales cycles
Our take
Isaac Heller and Amir Boldo, both having over a decade of experience in finance, encountered numerous CFOs who wished to streamline manual processes and reduce audit costs to save money. Drawing from their experience, the pair founded Trullion to address this need.
Trullion is a cloud-based accounting platform that offers a suite of tools to help businesses manage their financial operations more effectively. The platform is designed to streamline accounting processes, improve financial reporting, and enhance data accuracy and integrity.
Trullion has garnered impressive venture backing from major investors like Third Point, StepStone Group, Aleph, and Greycroft, setting it apart from its competitors in the accounting software industry. These investments come at a crucial time when the accounting industry is seeking more innovative solutions. Trullion is utilising the funds to accelerate the growth of its AI-powered application and create two new modules that support audit revenue recognition, enhancing its position in the ever-growing market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
49% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2023
$15m
SERIES A
Feb 2022
$15m
SERIES A
Total funding: $30.5m
Company benefits
- Treat yourself: All the beer, snacks, and coffee you can imagine
- Celebrate good times: Team Happy Hours, birthday parties, and company fun days
- Invest in your future: Equity for all employees. Because we care
Company HQ
Civic Center, New York, NY
Leadership
Isaac Heller
(Co-Founder & President)Previously worked at Visual Lease as the Director and then Vice President. Also worked at Sabre Corporation in multiple roles, including Senior Manager and Principal Product Manager.
Salary benchmarks
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