Paid Social Strategist, Zocdoc
$100-135k
+ Variable Pay and/or Equity
Office located in Soho, NY
API connecting patients to doctors
Be an early applicant
API connecting patients to doctors
1001+ employees
Be an early applicant
$100-135k
+ Variable Pay and/or Equity
Office located in Soho, NY
1001+ employees
Company mission
To give power to the patient by delivering the accessible, seamless, and simple experience patients expect and deserve.
Role
Who you are
- Seeking the challenge of building and scaling a paid social program
- Motivated by a deep-rooted desire to succeed and drive results
- Self-motivated and proactive in seeking guidance and support when necessary
- Organized, efficient and detail-oriented
- Highly skilled at leveraging data analysis to identify and capitalize on strategic options and opportunities
- 3+ years of experience owning and optimizing paid social campaigns
- Deep knowledge of paid social platforms, best practices and trends
- Proven track record planning, testing and iterating on creative strategies
- An analytical and performance-driven mindset with a solid understanding of growth marketing KPIs
- Comfortable working with Looker or other BI tools
- Strong communication and interpersonal skills
- Experience with CRO and landing page testing is a plus
What the job involves
- Zocdoc’s most important asset is our people
- As a Paid Social Strategist you will join our growth marketing team and report to the Acquisition Marketing Manager
- We’re looking for a strategic and data-driven paid social expert to help scale the channel to become one of our largest revenue drivers
- You’ll be owning the execution and optimization of Meta campaigns, collaborating with creative agencies, and be responsible for helping to expand into new platforms (e.g. Tiktok)
- Overseeing the performance of our paid social campaigns
- Managing daily optimizations to ensure we remain on track against channel goals and budget
- Supporting the development and implementation of strategies to continue facilitating growth
- Collaborating with Acquisition Marketing Manager to develop test roadmaps and build out new paid social channels
- Assisting with channel-level reporting and analysis
- Tracking KPIs, distill insights from campaign data, and provide regular performance updates to the team
- Partnering with analytics to enhance our data capabilities, improve our reporting, and find areas of opportunity
- Developing and executing our creative strategy
- Assisting Acquisition Marketing Manager with managing and briefing our creative partners
- Pitching new paid social concepts based on current trends and performance insights
- Communicating channel results and priorities across the organization
- Effectively conveying results and insights to the broader Acquisition team
- Maintaining strong working relationships with cross-functional partners
Our take
The healthcare system often runs on inefficiencies; patients call outdated directories, wait weeks for a visit to a professional and are often hit with surprise bills. Zocdoc was founded to streamline the fragmented healthcare experience by putting the patient first.
The platform allows millions of users each month to view open appointment times with doctors, book instantly online, read verified reviews, and keep up-to-date with checkups. The platform works for both in-person and virtual care – the latter of which has seen a substantial increase in demand. Zocdoc is one of the few companies tackling these problems in healthcare.
The company has solidified its position in the SaaS space, in part by forming partnerships with companies such as WellHive, a leader in digital care, to drive healthcare support for veterans. Moving forward, Zocdoc will continue to invest in its platform to optimise its services for its users.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2021
$150m
GROWTH EQUITY VC
Aug 2015
$130m
SERIES D
Total funding: $374m
Company benefits
- 100% paid employee health benefit options
- Vacation and parental leave packages
- Lunch and snacks on us (in-office)
- Cell phone reimbursement
- Corporate wellness programs with Headspace and Peloton
- Employer funded 401(k) match
Company HQ
SoHo, New York, NY
Leadership
Oliver Kharra
(Co-Founder & Co-Founder)Oliver trained as a doctor in Germany before moving into consulting where he worked for McKinsey. During his seven-year tenure at McKinsey & Co., Oliver developed and implemented new patient utilization models for the national health services of a number of governments and major hospital chains
Nick (Nikhil) Ganju
(Co-Founder & Chief AI Officer)Nick has extensive experience in product development, database management and site architecture. He was responsible for building the earliest iterations of ZocDoc and directly overseeing its development for many of its first years
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 22 more jobs at Zocdoc