Digital Marketing Analyst, Mastercard
Global payments technology company
Be an early applicant
Global payments technology company
1001+ employees
Be an early applicant
1001+ employees
Company mission
To connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible.
Role
Who you are
- Do you have a passion for marketing?
- Do you have experience in creating and executing best-in-class email communications and digital campaigns that drive results?
- Are you comfortable dealing with ambiguity in a fast-paced environment, able to set goals for yourself and others to drive initiatives forward and deliver tangible results?
- Experience with email marketing platforms (e.g., Pardot, Salesforce Marketing Cloud, Knak)
- Proficient in integrating email marketing platforms with CRM systems (e.g., Salesforce)
- Strong understanding of email marketing best practices, including compliance with deliverability standards (e.g., CAN-SPAM, GDPR, DMARC, DKIM, SPF)
- Working knowledge in audience segmentation and leveraging dynamic content for personalized messaging
- Working knowledge of digital marketing strategies including targeted display advertising and use of intent signals for campaign optimization
- Experience building and optimizing automated workflows for lifecycle marketing (e.g., onboarding, lead nurturing, retention)
- Proficient in using analytics tools to measure and report on campaign performance, including key KPIs (open rate, CTR, conversion, etc.)
- Comfortable with A/B testing methodologies and applying insights to refine strategy
- Knowledge of email design principles, including responsive design, HTML, and CSS
- Creative copywriting and editing skills tailored for digital engagement
- Strong communication and organizational skills with the ability to manage multiple campaigns and collaborate across teams
- Excellent attention to detail with strong time management abilities
- Ability to adapt and learn in a fast-paced, evolving environment
- Understanding of how email supports broader multi-channel marketing strategies and customer journey mapping
- Bachelor’s degree in marketing, communications, or related field (or equivalent experience)
- Experience in email marketing or digital marketing
- Proficiency in email marketing platforms and analytics tools
- Preferred: Expertise in payment industry, merchant or acquirer, payment facilitator
- A highly motivated self-starter who can proactively work on their own initiative, take ownership and drive projects forward and deliver tangible, measurable results
What the job involves
- As a part of Mastercard’s Services organization, the Services marketing team partners with both the product and sales organization to create actionable B2B marketing programs that fuel the business
- Mastercard’s Customer Marketing team is seeking a detail-oriented Digital Marketing Analyst to execute impactful email nurture and digital marketing campaigns that engage customers, drive revenue, and strengthen relationships with financial institutions and merchants
- Contribute to overall digital and email strategy, customer journey mapping, and lifecycle marketing initiatives
- Develop and execute targeted and automated email campaigns—including onboarding, nurturing, and retention—for financial institutions and merchants
- Leverage dynamic content and personalization tactics to enhance engagement and relevance
- Track and optimize key performance indicators such as open rate, click-through rate (CTR), conversion rate, bounce rate, and unsubscribe rate
- Collaborate with content creators and designers to produce compelling email content
- Implement A/B tests to optimize campaign performance
- Report on email campaign success using platform tools
- Ensure compliance with privacy industry policies and legal regulations (CAN-SPAM, GDPR, etc.)
- Manage email databases and segmentation for targeted outreach
- Oversee daily production, scheduling, and execution of email campaigns
- Test email assets for compatibility across email clients, browsers, and mobile devices
- Stay updated on industry trends and best practices to refine strategies
- Collaborate with cross-functional teams to integrate email campaigns with broader marketing efforts
Our take
Mastercard is in the global payments business, and operates the world's fastest payments processing network. Its products and solutions have become central to everyday commerce across the world, in activities ranging from shopping and travelling to running businesses.
As the economy has become more and more digitised, Mastercard has been a leading player in helping businesses and individuals across the globe embrace card payments and digital banking. One of the world's largest companies, its revenue has seen consistent gain in the last 20 years.
The challenge for modern payments companies is that payments are always changing, as seen in the astronomical rise of contactless payments over the last decade. Mastercard's acquisition of blockchain systems, and an overall focus on leveraging its technology towards a digital economy, has placed the company in good stead to keep up to date with current trends, like cryptocurrency, in the digitised payments world.
Steph
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Company benefits
- Gym membership
- Share purchase options
- Extra holiday purchase optional
- Work from home opportunities
- Health insurance
Company HQ
Purchase, Harrison, NY
Leadership
Michael Miebach
(CEO, not founder)Has served in a variety of roles at the company, including President and CPO. Currently Board Member at IBM, Accion, the World Resources Institute, the US-India Strategic Partnership Forum, and the Metropolitan Opera. They are also a Trustee of USCIB.
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