Senior Director of B2B Demand Generation, Pluralsight
$142.1-197.3k
Technology workforce development company
Be an early applicant
Technology workforce development company
1001+ employees
Be an early applicant
$142.1-197.3k
1001+ employees
Company mission
To inspire and empower the tech workforce to achieve their goals.
Role
Who you are
- Self-motivated and committed to achieving goals
- An entrepreneurial self-starter who can take charge, motivate colleagues, and manage competing priorities
- Not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns
- When communicating you are self-aware, insightful, and proactive
- An innovative problem-solver who understands our customers' evolving difficulties and how to map our solution to solve their challenges
- Must possess a positive, always useful/servicing attitude, can lead time-based stress and display calmness and composure in uncertain and strenuous situations
- 10+ years of progressive experience in B2B demand generation marketing, with at least 5-7 years in a leadership role, specifically within a B2B SaaS or enterprise software company (experience in technology skill development/training solutions highly preferred)
- 7+ years as a people manager, with a proven track record of recruiting, training, developing, and motivating high-performing, often distributed teams, including managing creative and collaborative agencies
- Demonstrated success in developing and executing demand generation strategies that consistently drive significant pipeline and revenue growth across segments and sales motions (self-serve and sales-assisted)
- Deep expertise in paid media strategy and execution, with proven experience overseeing B2B paid media programs with agency strategic and hands-on support
- Extensive experience in planning and executing successful B2B events, from large industry conferences to targeted field events and webinars
- Proven experience designing, implementing, and scaling ABM programs, working closely with Sales and SDR teams
- Strong analytical capabilities with expert-level proficiency in marketing analytics and ROI measurement, including a thorough understanding of marketing funnel metrics (e.g., CTA, lead-to-opportunity conversion, customer acquisition cost)
- Strategic thinker with a data-driven mindset and a proven ability to translate complex data and insights into actionable strategies and drive measurable results
- Proficiency with marketing automation platforms and CRM systems, with a strong understanding of how to leverage them for demand generation
- Exceptional leadership, written and verbal communication, and cross-group collaboration and influence skills, with prior success aligning various departments on a common vision and achieving shared goals
- Ability to manage multiple campaigns simultaneously in a fast-paced, high-growth environment, demonstrating exceptional execution and prioritization skills
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA highly preferred
- B2B experience required. Experience with global brands and building integrated global demand generation functions is preferred
- Experience as a people manager
- A mentor and coach who operates with powerful behaviors of being accountable for excellence and seeking context with intent
- Has a curiosity for data and enjoys measuring results and uncovering trends
What the job involves
- Pluralsight is seeking a Senior Director of Demand Generation to lead B2B marketing strategy and execution, partnering with regional sales teams to drive pipeline and revenue growth
- This role will define and implement demand gen strategies for our enterprise B2B business, overseeing awareness, pipeline generation, and revenue acceleration
- Reporting to the VP of B2B Marketing, the ideal candidate has extensive demand generation experience, thrives in a data-driven environment, and is skilled in scaling lead generation programs using modern AI technologies!
- Lead and execute a comprehensive B2B demand generation strategy across all segments (SMB, Commercial, Enterprise, Strategic) to drive qualified pipeline and revenue growth
- Own and optimize the entire marketing funnel—from awareness to bookings—leveraging data-driven insights to maximize ROI, channel performance, and attribution accuracy
- Drive pipeline growth through orchestrated digital, media, ABM, field marketing, and sales-aligned tactics (e.g., blitz campaigns)
- Influence media campaign strategy in partnership with internal teams; recommend targeting and budget allocations based on performance, pipeline impact, and strategic priorities
- Partner closely with Sales, RevOps, and BDR teams to enhance lead quality, improve speed-to-lead, increase conversion rates, and accelerate pipeline velocity
- Leverage AI and MarTech tools to drive targeting, personalization, content engagement, and overall campaign effectiveness
- Create and maintain tight relationships with sales leaders working collaboratively to ensure they are informed and aligned with marketing activities
- Use segmentation, intent data, ICP targeting, and A/B testing to continuously refine messaging and program performance
- Recommend and implement improvements in lead capture flows to drive higher conversion from high-intent visitors
- Generate MOP through intent-based ABM strategies, utilizing Demandbase data and a persona-driven journey framework
- Collaborate cross-functionally with Media, Digital, Integrated, Brand, Product Marketing, Field, Events, and Marketing Ops to activate programs across the buyer journey
- Expertise incorporating field & event prospects into full funnel marketing programs to optimize lead conversion into MOP
- Manage and mentor a high-performing global team, fostering professional growth, operational excellence, and scalable program execution
- Translate KPIs, market insights, and business goals into actionable campaign strategies that deliver measurable impact
- Cultivate deep partnerships with enterprise sales teams to support strategic account growth with targeted marketing efforts
- Provide proactive, strategic support to internal stakeholders, ensuring marketing initiatives align with broader business objectives
Our take
Pluralsight is dedicated to closing the global tech skills gap, a mission that has become increasingly urgent as industries worldwide face a growing shortage of IT talent. This high demand for upskilling makes Pluralsight's online training services more relevant than ever.
Founded in 2004, Pluralsight has matured into a prominent player in the online upskilling industry. The company has been significant growth in recent years, capitalizing on the surge in demandf fbefore many competiting startupos emerged. Depsite facing competition from major players like Grow with Google and UDemny, Pluralsight has maintained its strong position.
Though Vista Equity Partners' 2021 acquisition has brought some challenges, Pluralsight, once a unicorn startup now a public company, continues to thrive. With numerous partnerships with NGOs, educational institutions, and corporations, Pluralsight remains a key player in tackling the tech skills shortage.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2016
$30m
SERIES C
Aug 2014
$135m
SERIES B
Total funding: $195m
Company benefits
- Unlimited PTO
- Summer Fridays
- Holidays
- Parental Leave
- Medical, Dental and Vision
Company HQ
Draper, UT
Leadership
Aaron Skonnard
(Co-Founder & CEO)Worked as a DevelopMentor Author, and was President of Skonnard Consulting. In 2004, left a Neumont University Associate Professorship to co-found Pluralsight.
Fritz Onion
(Co-Founder)Started as an Oracle Software Engineer after a degree at Harvard, and then spent 10 years as a DevelopMentor Instructor. Subsequently co-founded Pluralsight in April 2004, serving as Content Advisor.
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