Senior Customer Marketing Growth Manager, Cribl
$128-165k
Plus equity, and eligibility for a discretionary company-wide bonus
Data engine for IT & security
Be an early applicant
Data engine for IT & security
501-1000 employees
Be an early applicant
$128-165k
Plus equity, and eligibility for a discretionary company-wide bonus
501-1000 employees
Company mission
To make observability viable for any organization, giving their customers visibility and control while maximizing value from existing tools, with pricing that is accessible for all.
Role
Who you are
- We’re growing rapidly - looking for collaborative, curious, and motivated team members who are passionate about putting customers first
- This person is a data-driven, revenue-centric marketer, who understands how to build and execute impactful digital programs into large enterprise IT & Security decision makers, stakeholders, influencers
- But also a world-class collaborator – as an independent contributor working in lockstep with various teams that touch the customer’s experience with Cribl, to get great work done
- The ideal candidate will be well versed in SaaS customer marketing strategy plus modern digital marketing technologies and methods, obsessive about measuring results, and proven in their ability to roll up their sleeves to get work done
- They will constantly be thinking about the intersection between customer needs, adoption status, and our solutions, to create programs that engage and guide users down paths to deepen the value gained from Cribl’s portfolio of products
- At least 8-10 years of experience in customer and digital marketing, with 5+ years in a software company, targeting IT, Security, DevOps in large enterprises
- Demonstrable experience in customer segmentation, journey planning, working with utilization data to create actionable programs
- World leading collaboration skills (predominantly in a remote environment), to drive cohesion in the various teams that touch the customer’s experience
- Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future activities
- Big picture thinking, and meticulous attention to detail – ability to quickly understand overall business objectives, create a well-aligned execution plan with clearly defined metrics and KPIs
- Exceptional communication, project and budget management skills. Can clearly articulate ideas, frame problems and offer solutions
- Hands-on experience with Salesforce, Marketo, and ideally CDPs (e.g. Segment) and ABM Platforms (e.g. 6sense). Knowledge of Customer Success platforms like Gainsight and Planhat, and Sales enablement and outreach tools (Seismic, Outreach) a bonus
- Effective time management skills and the ability to multi-task: calm under pressure and aggressive timelines
- Comfortable with finding clarity from ambiguity in a dynamic, fast paced environment
- Strong proactivity, accountability, and a spirit of innovation
What the job involves
- Cribl is looking for a Customer Marketing hero to set up the strategic framework and lead implementation of our communications and promotions to Customers, to help them discover even more value from Cribl
- Develop the strategy for Cribl’s customer marketing (comms, promotions, new programs) in line with maturity models, CRM, and utilization data – closely collaborating with Customer Experience, Product Marketing, Technical & Community Marketing, and Alliance Marketing. Establish rules of engagement across departments, and journey governance
- Define plays to help existing customers see the potential of other products in our portfolio (including new product introductions); to introduce new stakeholders in other functions to our products; and to drive retention
- Own and achieve Customer Marketing contribution to pipeline and revenue goals, through data-driven models
- Establish and continually optimize measurement frameworks, partnering with Marketing Operations on appropriate multitouch influence and sourced models
- Drive clear visibility into customer interest, via tools like Salesforce, Marketo, 6sense, to provide actionable reporting to Sales teams & Customer Experience
- As an individual contributor, write comms, but also orchestrate content creation (web content, webinars, demos) for programs across teams, and interlock with channel owners (email, webinar, advertising, website including personalization, events) for seamless execution and reporting of programs and campaigns
- Inject insights and outputs into segmentation models for cross-team focus
- Establish always-on digital merchandising (via channel owners) of Community resources, roadshows, learning resources for maximum impact and utilization
- This position may include stand-by, on-call, or off-hours duties
Our take
In a bid to simplify big data analytics, Cribl offers a data observability pipeline which allows users to reduce low value data, improve routing and gain more data context on one interface.
As companies now collect more and more data from frequently scattered sources, its useability and reliability comes into question. By offering an observability service, Cribl allows users to maintain the health of their data systems by monitoring, tracking and troubleshooting issues.
Cribl's main challenge will be competing with the likes of Observe and Edge Delta. However, Cribl has raised impressive funds that should accelerate its transition from a limited tool vendor to a fully-fledged observability suite. The company also boasts surpassing $100 million in annual recurring revenue, having grown this from $1 million in less than four years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
32% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2024
$200m
SERIES E
May 2022
$150m
SERIES D
Total funding: $592.5m
Company benefits
- Stock Options
- Medical, dental, and vision insurance
- Flexible spending account (FSA)
- Parental Leave
- Professional Development and Career Growth
- Generous Vacation and Holiday Policy, including 2 Floating Holidays for holidays you observe
- Employee Resource Groups that reflect our values driven company culture
- Remote-first
- 401(k) plan offered 🇺🇸
Company HQ
The East Cut, San Francisco, CA
Leadership
Clint Sharp
(CEO)They were Chief Software Architect at Prophetline from 1999 to 2002, and the founder of Aggregate Technology Solutions. They were also Senior Director of Product Management at Splunk.
Dritan Bitincka
(Products)They worked as Computer Sciences Laboratory Director at Farleigh Dickinson University. Joined Splunk as Principal Architect in 2011.
Ledion Bitincka
(CTO)They acted as a Scientific Consultant at Harvard University before joining Looksmart as a Software Engineer in 2006. They founded Triangulus Communications and were Splunk's Advanced Development Architect.
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