Channel Marketing Manager, Lyra Health
$95-146k
+ Discretionary RSUs
More information about location
Employee mental health care provider
Open for applications
Employee mental health care provider
1001+ employees
Open for applications
$95-146k
+ Discretionary RSUs
More information about location
1001+ employees
Company mission
To transform access to life-changing mental health care.
Role
Who you are
- The ideal candidate brings deep B2B marketing experience, exceptional project management skills, and a proven track record in partner marketing
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 5+ years of experience in B2B marketing, preferably some experience in a channel, partner, or alliance marketing role
- Deep understanding of demand generation, digital strategy, content marketing, and field marketing execution
- Excellent written and verbal communication skills with a keen eye for detail
- Proficiency in marketing tools such as CRM platforms (Salesforce, HubSpot), email marketing software, and analytics tools (Google Analytics, Tableau, etc.)
- Strong project management skills with the ability to multitask and meet deadlines in a fast-paced environment
What the job involves
- We’re looking for a strategic and results-oriented Channel Marketing Manager to lead the growth of Lyra’s channel partner programs
- This high-impact role sits within the Growth Marketing team and is responsible for developing and executing marketing strategies that boost brand visibility, drive partner-led demand, and accelerate co-selling opportunities
- Build and manage scalable channel marketing programs that align with Lyra’s growth goals and partner needs
- Lead multi-channel, co-branded campaigns– managing timelines, creative development, partner approvals, and performance tracking
- Collaborate with sales and marketing teams to create compelling partner marketing materials, including presentations, email campaigns, social media content, and landing pages
- Manage partner communications, ensuring timely and effective messaging around promotions, product launches, and events
- Serve as a trusted advisor to internal stakeholders and external partners by providing strategic marketing guidance, content customization, and enablement best practices
- Work closely with partners to understand their marketing needs and provide customized support to maximize our partnership success
- Create and maintain partner marketing portals with the latest resources, content, and tools
- Build relationships with partner marketing counterparts and serve as the marketing liaison for partner performance reviews
- Develop and report on KPIs and marketing-influenced pipeline metrics across partner campaigns
- Analyze program performance and recommend optimization tactics to improve ROI and partner engagement
- Act as the connective tissue between Product Marketing, Digital, Events, Sales, and Creative to ensure channel marketing initiatives are aligned with company objectives and program run smoothly
- Engage external vendors, platforms, and agencies as needed to scale execution
- Collaborate with vendors and agencies as needed to support marketing initiatives
Our take
In the United States, millions of people suffer from mental illness each year - a figure which is unfortunately on the rise - and research suggests that depression and anxiety disorders lead to $1 trillion in lost productivity worldwide each year. Lyra Health is one company out to tackle these issues head-on, by delivering mental health care for employees.
Lyrah Health is seen as a key player alongside other online mental telehealth platforms, which include Calm, Genoa, and Talkspace. The company offers video counselling sessions and one-to-one messaging to help users with a variety of conditions including anxiety, depression, and substance use disorder. Coaching is also offered as a preventative measure.
Lyra Health boasts a 90% satisfaction rate across its more than 2.2 million members, demonstrating the impact that its products can have on wellbeing. In 2022, Lyra announced its acquisition of ICAS World, an international provider of employee assistance programs. Its global network includes over 1,500 companies and 6.3 million users across more than 155 countries, which should give Lyra smooth inroads into global markets.
Freddie
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2022
$35m
SERIES F
May 2021
$200m
SERIES F
Total funding: $690.1m
Company benefits
- Full access to Lyra’s mental health services for employees and their eligible dependents—at no charge
- Medical, dental, and vision benefits, and free monthly membership to One Medical
- Generous compensation, 401k, and equity options
- Four weeks of vacation and paid holidays
- Monthly tech stipend
Company HQ
Downtown, Burlingame, CA
Leadership
David Ebersman
(Co-Founder & CEO)Former Equity Research Analyst at Oppenheimer & Co. Also served as the CFO at Facebook, and worked at Genentech for 15 years, leaving as Chief Financial Officer & Executive VP.
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