User Acquisition Manager, Tala

• This role demands a strategic thinker with a strong analytical mindset, capable of leveraging creative, data and channel levers to optimize our media buying initiatives
• The ideal candidate will thrive in a fast-paced environment, demonstrating a bias for action and a commitment to continuous improvement
• 5+ years proven experience in app user acquisition. Directly managing an 8-figure+ paid social and programmatic budget
• Experience launching and learning into multiple new channels from the ground up, outside of usual domain expertise (e.g. launching paid search campaigns, coming from a paid social background)
• Demonstrated ability to design and execute incrementality tests quickly and efficiently
• Excellent communication and collaboration skills across global teams

Desirable

• We are seeking a dynamic and data-driven Manager, User Acquisition to lead our efforts in driving significant user growth
• Develop and execute end-to-end user acquisition strategies aligned with driving exponential user growth under payback guardrails
• Utilize a deep understanding of multiple advertising platforms’ algorithmic functions to maximize campaign performance
• Quickly analyze complex data sets to extract actionable insights and inform decision-making
• Design and execute incrementally tests to measure the true impact of marketing campaigns
• Develop a thorough understanding of customer motivations and user behavior to enhance targeting and creative messaging
• Clearly communicate insights to stakeholders. Partner with cross-functional teams around the globe to drive user growth