Senior B2B Marketing Manager, Figure
$118.8-148.5k
+ up to a 25% Bonus + Equity
More information about location
Blockchain-powered digital lender
Open for applications
Blockchain-powered digital lender
201-500 employees
Open for applications
$118.8-148.5k
+ up to a 25% Bonus + Equity
More information about location
201-500 employees
Company mission
Figure's mission is to transform financial services through blockchain, bringing speed, efficiency and savings to both consumers and institutions.
Role
Who you are
- 6+ years of experience in B2B Marketing
- 3+ years of experience with Hubspot Marketing Hub or Salesforce Marketing Cloud, especially with standing up campaigns, processes, and attribution from scratch
- Financial technology, software, and B2B experience preferred; Mortgage Industry experience a plus!
- Proven experience in implementing and managing ABM strategies
- Problem solver, willing to get their hands dirty
- Understanding of marketing compliance requirements
- Clear and concise communication skills, with the ability to translate complex concepts for various audiences
- Excellent quantitative and qualitative problem-solving skills
- Demonstrated ability to think strategically and analytically
- Excellent attention to detail, follow through, and adequate sense of urgency
- Ability to simultaneously manage multiple projects and prioritize appropriately
What the job involves
- Figure is seeking an experienced Sr. B2B Marketing Manager to help us grow our Partner HELOC business
- You’ll partner cross-functionally with our channel marketing team, revops, and sales to develop and execute marketing strategies and campaigns across multiple channels
- Spearhead the strategy and execution of sophisticated marketing campaigns to reach defined B2B and B2B2C audiences and hit aggressive SQO targets
- Tactics such as email marketing, webinars, digital marketing, social media marketing, account-based marketing (ABM) campaigns, and event promotion and follow-up campaigns
- Identify and leverage optimal channels to reach key market segments
- Collaborate with sales and content teams to develop targeted, relevant messaging
- Continuously analyze campaign performance and implement data-backed optimizations
- Partner closely with the sales team to develop and maintain marketing collateral, including for new products and upsell motions
- Ensure all messaging is consistent, compliant with industry regulations, technically accurate, and compelling!
- Adapt marketing materials to address specific customer segments and use cases
- Deliver high-quality, sales-ready leads to the enterprise sales team
- Implement lead scoring and nurturing workflows in Hubspot
Our take
Figure handles loans and mortgaging. They are disrupting manual compensation surveys and traditional industry software with their blockchain platform, Provenance, which works as a registry, ledger, and exchange.
The company has branched from offering student loans into many products such as mortgages, personal loans, blockchain-based private credit and private investment opportunities. In 2020, they started seeking a national bank charter to simplify their business and offer better security.
The company is focusing on building blockchain-backed solutions and now offers its customers the option to leverage their cryptocurrency assets to get loans or mortgages and is one of the only companies to do so. Figure is betting heavily on the success of the $1 trillion cryptocurrency market and blockchain industry, and laid off 20% of its staff in July 2023 in preparation for an IPO bid. This IPO is targeted specifically at Figure's lending division, which saw massive growth over 2022 and 2023.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-15% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2021
$200m
SERIES D
Dec 2019
$103m
SERIES C
Total funding: $418m
Company benefits
- Continuing education stipend
- Paid parental leave
- Flexible paid time off
- Stock options
- Work from home opportunities
- Health insurance
Company values
- Transparent
- Entrepreneurial
- Positive
- Mission driven
Company HQ
Chinatown, San Francisco, CA
Articles
Leadership
Mike Cagney
(Executive Chair)After Master's at Stanford, Mike spent almost 6 years as Chairman of ReFlow Services and co-founding Social Finance in 2011. He used this experience to co-found Figure in January 2018, serving since as CEO.
June Ou
(President)Having studied at Stanford and founded CCO Solutions, June spent 5 years at Social Finance with Mike, rising to VP of Product Management. She left this position in October 2017 to co-found Figure the following January.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 9 more jobs at Figure