Senior Director of Digital Performance Marketing & Loyalty, SharkNinja
$190.5-232.9k
+ ESPP
Office located in Needham, MA
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
$190.5-232.9k
+ ESPP
Office located in Needham, MA
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- Bachelor’s degree in Marketing, Business, or related field required; MBA or advanced degree preferred
- 10+ years of experience in digital marketing, with at least 5 years in a senior leadership role
- Proven success leading large-scale performance marketing and loyalty programs, ideally in consumer products, e-commerce, or tech
- Strong understanding of the Americas market, including regional consumer trends and competitive dynamics
- Deep expertise in digital performance marketing (Paid Search, Paid Social, Display, SEO, Affiliate)
- Deep expertise in marketing analytics, CRM, and data management platforms (e.g., Google Analytics, Salesforce, Marketo)
- Strategic thinker with a strong analytical mindset and a passion for performance measurement
- Inspirational leader capable of developing and motivating high-performing teams
- Excellent communication and cross-functional collaboration skills
- Results-driven, innovative, and adept at managing complexity in a fast-paced environment
What the job involves
- The Senior Director of Digital Performance Marketing & Loyalty will lead the strategic vision, execution, and optimization of all digital marketing and loyalty initiatives across the Americas for SharkNinja, a global leader in home appliances and cleaning solutions
- This role is responsible for driving customer acquisition, engagement, and retention through data-driven performance marketing strategies and innovative loyalty programs
- The successful candidate will partner cross-functionally and globally to deliver integrated campaigns, optimize the customer journey, and enhance brand loyalty — ultimately accelerating profitable growth across channels
- Develop and execute a comprehensive digital marketing strategy to drive customer acquisition, retention, and revenue growth in the Americas region
- Oversee all aspects of performance marketing including Paid Search (SEM), Paid Social, Display, Programmatic, SEO, and Affiliate channels
- Define KPIs and performance benchmarks, ensuring measurable success through data-driven insights and continual optimization
- Lead the development of full-funnel campaigns that maximize ROAS (Return on Ad Spend) and improve channel efficiency
- Stay ahead of digital and technology trends to ensure SharkNinja remains at the forefront of performance innovation
- Design and scale innovative loyalty programs that increase customer lifetime value (CLV), advocacy, and repeat purchase behavior
- Partner with CRM and Customer Experience teams to deliver seamless, personalized loyalty journeys across all digital touchpoints
- Use data and segmentation to create targeted campaigns that deepen engagement and retention
- Develop initiatives that reward loyalty, encourage cross-sell and upsell, and build long-term customer relationships
- Lead omnichannel marketing efforts ensuring consistency across digital, social, mobile, email, and e-commerce platforms
- Optimize channel mix and budget allocation to achieve balanced growth across paid and organic acquisition and retention levers
- Collaborate with e-commerce, retail, and global marketing teams to ensure a cohesive brand and consumer experience
- Champion innovation in creative, content, and digital storytelling to elevate brand perception and engagement
- Build, mentor, and lead a high-performing team of digital marketing and loyalty professionals
- Foster a culture of collaboration, innovation, and accountability across the team and broader organization
- Partner with Sales, Product, and Operations teams to ensure marketing initiatives are aligned with business objectives
- Manage relationships with agencies and technology partners to deliver best-in-class execution and performance outcomes
- Leverage analytics and performance data to continuously refine marketing strategies and improve efficiency
- Implement and enhance marketing technology solutions (e.g., DMPs, CDPs, CRM tools) to improve targeting, measurement, and reporting
- Utilize predictive analytics and AI-driven personalization to deliver dynamic, tailored marketing experiences at scale
- Collaborate with Finance to ensure accurate budget forecasting, reporting, and ROI analysis
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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