Principal Product Manager, LegalZoom
SMB
$161.6-258.5k
Online legal advice platform
Be an early applicant
Online legal advice platform
1001+ employees
Be an early applicant
$161.6-258.5k
1001+ employees
Company mission
To transform how people navigate the legal system.
Role
Who you are
- 10+ years of product management experience, including experience operating with broad strategic scope and accountability for significant business outcomes
- Demonstrated success owning large, complex product areas end-to-end, from strategy and discovery through launch and measurable impact
- Significant experience building and scaling customer-facing digital products for SMB or adjacent audiences, including subscription or recurring revenue models
- Strong business acumen, with experience owning or materially influencing revenue, growth, retention, margin, or other core financial metrics
- Experience driving cross-functional alignment and influencing senior stakeholders in complex, matrixed environments
- Experience translating advanced capabilities — including AI-, data-, or automation-driven features — into real customer value and business results
- Excellent analytical skills and comfort using data to inform prioritization, evaluate ROI, and guide investment decisions
- Ability to operate comfortably at multiple altitudes — from long-term strategy to detailed execution — without losing clarity or momentum
- Strong communication skills and executive presence
- A deep commitment to product excellence and building solutions that meaningfully improve outcomes for SMB customers
What the job involves
- LegalZoom is seeking an exceptional Principal Product Manager to drive critical growth initiatives across our Small and Medium Business (SMB) portfolio
- This role owns high-impact product areas that materially influence revenue, customer experience, and long-term SMB growth
- You will define and lead end-to-end product strategy for key SMB domains, aligning cross-functional teams around clear priorities and measurable outcomes
- This role operates with broad strategic scope and accountability, shaping direction, driving execution excellence, and delivering durable business impact through influence
- While this is an individual contributor role, it carries senior-level ownership and influence across Product, Engineering, Design, Data, Marketing, Sales, Finance, Customer Success, and Legal
- This is a hands-on leadership role for a strategic product thinker who pairs strong business judgment with deep customer empathy and operational rigor
- Own product strategy and execution for critical SMB product areas, ensuring cohesive delivery of customer and financial outcomes across initiatives
- Define and articulate a clear product vision and multi-quarter roadmap aligned to company goals, customer needs, and revenue objectives
- Drive prioritization and cross-functional alignment across initiatives, balancing near-term execution with longer-term strategic growth opportunities
- Lead customer-facing product innovation, including AI-powered and automation-driven experiences, translating emerging capabilities into meaningful SMB value and measurable business impact
- Serve as the end-to-end product owner for your area, accountable for performance across acquisition, conversion, retention, monetization, and unit economics
- Develop and present business cases and investment rationale to senior stakeholders, ensuring initiatives deliver revenue growth and customer impact
- Establish clear decision frameworks and performance metrics to support disciplined execution and transparency
- Partner deeply with Engineering, Design, Data, Marketing, Sales, Customer Success, Finance, and Legal to drive delivery, resolve tradeoffs, and remove executional friction
- Guide go-to-market planning, launch readiness, and post-launch optimization to ensure products scale effectively
- Use qualitative and quantitative customer insights to identify high-impact opportunities and continuously refine strategy
- Proactively assess risks, competitive dynamics, and emerging SMB trends, adjusting direction to remain aligned with business priorities
- Act as a senior product leader within the organization, elevating strategic clarity, decision quality, and product craft through influence and example
Our take
LegalZoom is an online legal technology service that can help people create their own legal documents. It believes legal advice and services should be clear, easy-to-understand, and affordable, and provides services to help people make a will, start a business, lodge a trademark application, and more.
LegalZoom has helped millions of people who otherwise could not hire a lawyer with its extensive range of legal solutions. It competes with a handful of other companies, such as IncFile and Rocket Lawyer, that also provide online legal technology.
Despite operating in a competitive market, LegalZoom has continued to expand, helped in part by growing demand for digital legal solutions, Its 2021 IPO provided further momentum, allowing it to scale its operations and invest in new growth opportunities.
Most notably, the company has now been named the provider of 'legal help' for Perplexity - a partnership that could potentially reshape how consumers and small businesses discover and engage with legal services, positioning legal support as something more accessible.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2011
$66m
SERIES B
Mar 2007
$45m
SERIES A
Total funding: $111m
Company benefits
- Remote-friendly work, encouraging time outside the office to relax and recharge
- Comprehensive health benefits, including mental health and fertility care
- A culture of growth, fostering learning and development and opportunities to give back
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Jeff Stibel
(CEO)Jeff has been the CEO of LegalZoom since 2014. Alongside this role, he is also a Partner at Bryant Stibel, on the Board of Trustees at the Natural History Museum of Los Angeles County, and a Chairman at The BrainGate Company.
Noel Watson
(COO & CFO)Noel joined LegalZoom in 2020 as CFO, adding COO to his title in 2024. Prior to this, he was the CFO at TrueCar and VP of Finance/Chief Accounting Officer at TripAdvisor.
Nicole Miller
(CLO & General Counsel)Nicole joined LegalZoom in 2020 as a General Counsel, adding CLO to her title in 2024. Prior to this, she spent 6 years at The Honest Company, joining in 2014 as a Senior Corporate Counsel before becoming VP of Legal Affairs and Associate General Counsel in 2016 and then moving into the role of General Counsel in 2018.
Prior to joining LegalZoom in 2021, Sheily was the VP of Global Human Resources at Activision Blizzard. She also spent nearly 10 years at Google in various roles, including Director of Global Trust & Safety Operations.
Daniel Lysaught
(CMO)Daniel joined LegalZoom in 2022 as a VP of Growth Marketing before stepping into the role of CMO in 2023. Prior to this, he was a VP of Growth Product & Marketing at Good Eggs. He also spent 6 years at TrueCar in various roles, including Senior Director of Strategic Partnerships & Marketing and VP of Customer Acquisition.
Kathy Tsitovich
(Chief Corporate Development & Partnership Officer)Prior to joining LegalZoom in 2020, Kathy spent 21 years at Intuit. While there, she held a number of roles, including VP of Consumer Group and Business Development.
Aaron Stibel
(CBO & CCO)Alongside LegalZoom, Aaron is a Founding Partner at Bryant Stibel, a Board Member at RBmedia, and an Advisory Board Member at Tufts University.
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