Growth Marketing Senior Manager, Archive

• Experienced Growth Marketer: 5+ years of experience in growth marketing, digital marketing, and/or demand generation, with at least 3 years experience at a SaaS company
• Proven track record of driving measurable growth through multi-channel marketing strategies
• Proficiency in paid media platforms (e.g. , Google Ads, LinkedIn Ads), SEO/SEM strategies, and marketing automation tools
• Analytical Approach: Strong understanding of the B2B sales funnel and experience optimizing each stage
• Expertise in analytics platforms (e.g. , Google Analytics, HubSpot, Marketo, Salesforce) and data visualization tools
• B2B SaaS Experience: Knowledgeable and comfortable with SaaS metrics (e.g. , CAC, LTV, ARR) and their application to growth strategies
• Proven expertise with account-based marketing (ABM) strategies and tools
• Startup Experience: You thrive in high-growth startup environments where agility and adaptability are essential
• You’re willing to roll up your sleeves, own processes fully, and get things done
• Collaborative Approach: You will work closely with our sales team to complement their current strategies and align on improved processes
• Likely not a fit:
• Preference for Strategy over Execution: We need someone who’s not only strategic but also hands-on, taking full responsibility to see initiatives through to completion
• Looking to Hire/Lead a Team Immediately: This role focuses on building the foundation of our growth function and proving we have scalable, repeatable solutions for driving leads and accelerating pipeline

Desirable

• We are hiring for an experienced growth marketer to join our growing marketing team as our Sr. Manager of Growth Marketing
• In this role, you will be responsible for driving more efficient and scalable marketing funnels, and optimizing lifecycle marketing
• You will own all paid media, site optimization and conversion, ABM, nurture campaigns, and more, and will report into the VP of Marketing
• Growth Strategy Development: Develop and execute data-driven growth strategies to drive demand generation and pipeline acceleration
• Demand Generation: Lead campaigns across multiple channels (e.g., paid media, email, SEO/SEM) to generate high-quality leads. Optimize campaigns and Archive website for improved conversion
• Lead Nurture: Activate nurture campaigns to ensure Archive is consistently top of mind for leads or contacts that haven’t converted
• Account Based Marketing: Partner with sales team to ideate, execute and share impact metrics for ABM strategies
• Segmentation: Identify and segment target audiences based on behavior and demographics, and create tailored messaging and campaigns to drive engagement and conversions
• Experimentation & Innovation: Conduct regular A/B testing of marketing assets, landing pages, email flows, and ads to continually improve performance and ROI
• Analytics and reporting: Use analytics tools to track campaign performance, identify growth opportunities, and report key KPIs (CAC, ARR, etc.)