Vice President of Strategic Partnerships, GWI
$175-200k
+ commission
3 days a week in office
Consumer insights for media businesses
Open for applications
Consumer insights for media businesses
501-1000 employees
Open for applications
$175-200k
+ commission
3 days a week in office
501-1000 employees
Company mission
To help everyone become an expert on their audience.
Role
Who you are
- Experience SaaS sales
- Proficiency in Salesforce, Google Suite, Salesloft
- At least 4 years of experience with alliances and partners preferred
- Direct or indirect sales experience preferred
- Use analytical thought to identify innovative solutions to challenges within your vertical
- Develop and monitor key performance goals in your vertical to measure the effectiveness of indies EMEA new business team
- Continuously refine and optimise the new business sales process for independent agencies across EMEA
- Identify bottlenecks, streamline procedures, and introduce innovative methodologies to increase efficiency and sales effectiveness
- Strong Leadership: Focus on delivery of goals and deals, bringing your team together to achieve these by coaching, inspiring and motivating
- Foster a collaborative, diverse and inclusive team culture that encourages innovation, knowledge sharing, and personal growth
- Communication skills: Exceptional communication skills across different cultures and regions as you will be responsible for managing partner relationships
- Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the time). Those are our values, and they’re a big part of what we’re looking for in you
What the job involves
- Be a part of our dynamic global Revenue team reporting to the Chief Operating Officer responsible for helping develop, drive and execute our global partnerships program, in-line with GWI’s product led growth strategy
- Ensuring that the transition of leads over to the sales team is as seamless as possible, with a customer first approach - building value throughout the partner sales cycle
- This role will have direct access to internal teams and will play a pivotal role in supporting the growth of the wider Partner Programme
- Manage the Partner team
- Oversee new partner onboarding processes and ongoing sales training
- Conduct regular partner reviews and meetings
- Support partners on sales opportunities and liaising with internal revenue teams
- Implement strategic partner programs, such as training, marketing, and incentives
- Monitor and report on the performance of partners, using metrics identified by Revenue leadership (KPIs can include new business revenue, customer retention, opportunity creation and conversion) and implement improvement plans as needed
- Hit quarterly and annual revenue targets (New Business & Renewals) and drive growth across each VAR. Additional KPIs include opportunity creation, conversion rates and Average Contract Values
- Manage internal teams to roll out all partner related activities (e.g, sales enablement, marketing, custom research and strategic insights projects and trends reports)
- Ensure visibility of partner activities throughout GWI
- Maintain Salesforce hygiene and collaborate with revenue teams when the opportunity reaches a stage of being properly qualified
- Manage partner/customer agreement and invoicing process
- Build value across partner opportunities and ensure each prospect is correctly qualified, and agreed sales structures are followed
- Collaborate with internal Account Management team to align on renewals and expansion efforts
- Work in close conjunction with adjacent GWI functions such as Research, Product and Trials Teams to exchange knowledge, improve and design new ways of collaborative working and in the interest of better serving our clients
Our take
Consumer insights have always been a linchpin of good marketing strategy. However, with the pace of digital transformation picking up and some major upheavals throwing additional change into the mix, the ability to closely track the rapidly changing consumer landscape might just be more crucial than ever.
GWI provides consumer insights to media agencies, marketers, and publishers globally. The company claims that its data sets, analysts, and reports represent billions of people worldwide, based on in-depth market research questionnaires with millions of respondents.
Boasting major corporate clients like Microsoft, Google, and Twitter, it is clear the company has got something right. The avenue for its growth is wide, and it will be interesting to see how the rise of disruptive tech like wearables, Internet of Things, and Web3 will affect its data gathering. With over a decade’s worth of experience, GWI has no reason not to be confident about its future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Feb 2022
$180m
SERIES B
Jul 2018
$40m
SERIES A
Total funding: $220m
Company benefits
- Perks: There's free fruit and breakfast when you hourney into the office. And for the days you don't, you'll have the latest tech and a home-office budget to hit the ground running. Plus, you'll glove all the free swag
- Training: Everyone wants to be their best self - and feel comforatble enough bringing their best self to work. Diversity and inclusion is at the heart of everything we do. We offer continuous development opportunities, both personand professional
- Flexible working: We take pride in our flexible workplace. We're big fans of hybrid working, early finishes on Fridays, flexitime to balance work and life, and a 'work from anywhere' option for the jet setter in you
- WellbeingL Happiness is everything. We've got mental health awareness months and wellbeing weeks, counseling through Spill, charity and volunteering days, social outings, and virtual clubs. Feeling good mentally, physically, and socially matters. We get it
Company HQ
Farringdon, London, UK
Leadership
Tom Smith
(Founder & CEO)Worked as Head of Consumer Features at Universal McCann, before founding Trendstream (the company that went on to build GWI).
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity, Equity & Inclusion at GWI
OneGWI (Global DE&I Committee)
- At GWI, we want employees to inspire and be inspired. We believe that diversity is the heart of what drives innovation and creativity. Together, we continue to build an inclusive culture that supports all employees to bring their best selves and stand out. We do that by creating a culture that celebrates the diverse voices of our employees where they all have equal opportunities. We believe that it is the right thing to do and it is fundamental to who we are, what we do and our success.
- The foundation of a truly diverse and inclusive organisation is one where the principles of psychological safety are applied and where diversity and inclusivity are baked into everything it does. Without that, you end up with a revolving door of talent. We approach things with respect and openness. We acknowledge that we won’t get everything right all the time, so we listen and learn and do better next time. This is the same approach that we expect from all of our employees.
- We have OneGWI, an Employee Resource Group (ERG), that focuses on driving educational, systemic change and advisory support across the organisation. We are also in the process of revising several of our policies to make them more inclusive, such as parental leave and compassionate leave. We also have tools like an inclusive language guide, and various guidance pieces for things ranging from the menopause to Ramadan
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