B2B Marketing Manager, Calm

• 5+ years of experience in B2B marketing, with at least 2 years focused on partner, channel, or field marketing (or equivalent experience closely supporting sales/BD teams)
• Proven track record of sales enablement and collateral development which lead to increase in revenue
• Demonstrated experience supporting a sales or BD organization, with strong empathy for field needs and dynamics
• Exceptional written and verbal communication skills, with the ability to craft clear, compelling narratives for different B2B audiences
• Strong project management skills; highly organized, able to juggle multiple partner initiatives and stakeholders simultaneously
• Comfort working with marketing and sales tools (e.g., Figma, basic design skills, building decks and visualizations, analytics dashboards)
• Data-driven mindset with the ability to translate metrics into insights and action
• Keen sense for prioritization, both internally and externally with partners
• A self-starter that isn’t afraid to step in when needed
• You understand that collaboration and team play is key to success
• Open to working in a dynamic, ever-changing environment
• BA/BS degree
• Fluent in English
• Background in partnerships, business development, or account-based marketing

Desirable

• Calm has a wide range of consumer-facing partnerships across industries including travel, retailers, beauty, finance, sports, auto, consumer goods, and more
• Partners are geographically spread from the USA to Australia and we’re expanding with new partnerships all the time
• We are looking for a B2B Marketing Manager who is passionate about the intersection of tech and wellness to join our team
• You will be responsible for building and executing enablement programs that generate B2B leads (i.e. potential partners) for Calm Consumer. Sitting within the Partnerships organization, this role is a dedicated marketing partner to our Business Development Managers
• You will work closely with cross-functional teams including Product, MarComms, Data Science and Legal. Key responsibilities include:
• Lead sales enablement and collateral development for the BD team; translating complex data and industry insights into persuasive storytelling through industry-specific pitch decks, case studies, and sales playbooks that accelerate the deal cycle
• Develop and maintain a library of partner-facing and sales enablement assets (e.g., pitch decks, one-pagers, email templates, case studies, FAQs)
• Support BDMs with customized collateral and messaging for top-tier or strategic partners
• Plan and lead marquee in-person partner events (SXSW, Calm Partner Dinners…)
• Own, manage and grow Calm Partnerships digital presence (LinkedIn, web) to generate warm leads
• Create B2B content tailored to partner audiences: thought leadership, solution briefs, case studies, infographics, and event and online content
• Build and maintain partner narratives that articulate the “why us, why now” story for each priority vertical or segment
• Surface and package success stories and proof points (e.g., metrics, testimonials, use cases) that BDMs can leverage in the field
• Collaborate with SPMs to build data-driven decks for partner renewals, utilizing performance metrics and historical campaign data to prove long-term ROI