Product Marketing Manager, Lattice
$121-151.5k
+ Incentive Stock Options
Employee success platform
Be an early applicant
Employee success platform
501-1000 employees
Be an early applicant
$121-151.5k
+ Incentive Stock Options
501-1000 employees
Company mission
Lattice's mission is to build cultures where employees and their companies thrive.
Role
Who you are
- Experience marketing AI products or working with AI technologies is heavily preferred
- If you crave a dynamic, collaborative environment where you can showcase and build on your product marketing talents across diverse initiatives – let’s talk
- 4+ years of B2B SaaS Product Marketing experience; AI or HR technology experience is a strong plus
- Demonstrated experience marketing AI products, working with AI technologies, or partnering closely with AI/ML product teams (preferred)
- Excellent written/verbal communication skills to convey complex value propositions
- Proven ability to work cross-functionally across a diverse range of teams
- Analytical and metrics-driven, comfortable digging into primary and secondary data to identify relevant insights
- Highly curious, eager to learn, and motivated by a growth mindset
- Passion and ability to work in a fast-paced, 0-to-1 environment
What the job involves
- We’re looking for a talented, adaptable Product Marketer to join our agile team driving awareness and adoption of our innovative HR solutions
- This is not your typical product marketing role – you’ll need to embrace ambiguity and thrive in our fast-paced, strategic, and evolving start-up environment
- In addition to core product marketing responsibilities, this role will serve as a key driver of how Lattice brings AI solutions to market
- You’ll shape our AI story, partner closely with Product to guide AI-led innovation, and ensure our customers and prospects understand the value, safety, and impact of Lattice’s AI-powered capabilities
- The Pace: Rapid cycles and concurrent projects are the norm
- Our work is high-impact and high-visibility
- In a single week, you may contribute to a product launch, craft customer narratives, plan a webinar, and more
- Flexibility is key
- The Impact: You’ll be a force multiplier, enabling Lattice’s global go-to-market team with compelling positioning, sales tools, and campaigns
- Your work spans the full marketing lifecycle from insights to execution — including shaping and elevating Lattice’s AI positioning and go-to-market motion
- The Mindset: A hunger to learn, create, and drive impact
- You easily pivot between strategic initiatives and managing deliverables
- Collaboration is one of the keys to your success; you seek input from peers and cross-functional partners to improve your own work outputs
- Lead go-to-market strategy and launches for new products and features through compelling storytelling — with a special emphasis on Lattice’s AI capabilities
- Own and evolve Lattice’s AI positioning, messaging, and value narrative
- Plan and execute integrated marketing campaigns from insights through creative execution
- Conduct research to deeply understand buyers, market trends, and the competitive landscape, including rapidly evolving AI dynamics
- Develop positioning, messaging, and highly leveraged sales/enablement tools
- Analyze performance data to continually optimize marketing tactics and investment
- Showcase product marketing thought leadership through content development and presentations
- Collaborate cross-functionally across Product, Sales, and AI-focused teams to drive alignment and customer success
Our take
Modern HR departments face many challenges, such as maintaining employee engagement, often across a distributed workforce. Lattice’s people success platform solves this problem.
Lattice enables companies to launch effective performance review cycles, implement OKRs and facilitate manager meetings, all of which are proven to drive engagement and productivity. Lattice’s solutions are now trusted by over 4,000 business leaders, including executives at Reddit, Slack and Cruise. The company is now valued at over $3 billion, which is testament to industry confidence in its product.
Lattice has launched a London office, which will accelerate its international expansion, aided by 2022's series F funding. Scaling in this way will be an instrumental part of their future success, allowing it to compete with the rival HR software providers, and become central to carving out the new world of work.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
109% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2022
$175m
SERIES F
Mar 2021
$60m
SERIES E
Total funding: $329.4m
Company benefits
- Continuous learning reimbursements
- Equity
- Flexible vacation/time-off policy
- Work from home opportunities
Company HQ
Rincon Hill, San Francisco, CA
Leadership
Eric Koslow
(Board Member)Recently co-founded and acted as CEO for VStream. Previously worked as Director of Technology at FoundersCard, and Software Company at 8th Light. Was Lead Developer at Teespring.
Jack Altman
(Chairman)Started out as an Analyst at Gleacher & Company, and was VP of Business Development at Teespring.
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