Senior Product Marketing Manager, Arbor Education
£55.3-65k
2 days a week in office
We helps schools transform the way they work using data
Posted today
We helps schools transform the way they work using data
101-200 employees
Posted today
£55.3-65k
2 days a week in office
101-200 employees
Company mission
Arbor's mission to transform the way schools work for the better, and it starts by giving everyone the right tools and technology for the job.
Role
Who you are
- SaaS Expertise: Significant experience in SaaS product marketing (ideally B2B) with a proven track record of growing your scope and strategic influence
- Master Storyteller: An exceptional copywriter who can take sophisticated technology and translate it into clear, compelling, and benefit-driven narratives
- Cross-Functional Champion: Demonstrated success partnering closely with Product and Sales stakeholders, with the ability to confidently lead cross-functional initiatives
- Agile & Autonomous: Excellent project management skills; you thrive in a fast-paced environment and love having the autonomy to execute your vision
- AI-Forward: Practical experience integrating AI tools into your daily workflows to enhance output quality, experiment, or accelerate delivery
What the job involves
- As a Senior Product Marketing Manager at Arbor, you will be a senior leader within our growing Product Marketing team
- You will take true ownership of a core range of Arbor products—driving product differentiation, spearheading new feature releases, supercharging sales enablement, and accelerating product adoption
- Product Marketing at Arbor sits at the powerful intersection of Product, Sales, and Customer Success
- Your mission will be to ensure our commercial teams are world-class advocates for our product, while ensuring our customers deeply understand and love the value Arbor brings to their day-to-day
- Go-To-Market: Successfully collaborate with our Product team to launch high-impact new features and products
- Sales Acceleration: Competitively position Arbor products to boost win rates and shorten sales cycles
- Customer Success: Drive the adoption of key features to directly support customer retention, renewals, and NRR growth
- Commercial Enablement: Ensure all frontline commercial teams are fully equipped to showcase Arbor at its absolute best
- Shape and contribute to our annual Product Marketing strategy and roadmap for your dedicated product suite
- Deeply understand our market, customer personas, and competitors, establishing yourself as the go-to internal expert whose insights directly inform company planning
- Partner closely with our R&D teams to influence future product development based on market feedback
- Define comprehensive GTM strategies, including contributing to critical packaging and pricing decisions
- Launch new features to market, ensuring they successfully hit both commercial revenue targets and user adoption goals
- Coordinate cross-functional launch plans, aligning Product, Sales, Marketing, and Customer Success teams seamlessly
- Monitor user feedback and core metrics to recommend product improvements that increase user penetration and product "stickiness."
- Craft compelling, highly differentiated positioning and messaging that makes complex product areas feel simple and inspiring
- Equip internal teams to masterfully articulate our product’s strengths and ROI
- Develop world-class sales and customer collateral that hooks interest and drives awareness across your target audience
- Keep a finger on the pulse of data quality and key performance metrics within Gainsight, HubSpot, and Salesforce
- Champion the future of work: build, refine, and manage AI skills and custom agents to automate and supercharge product marketing delivery
Application process
- Phone screen
- 1st stage
- 2nd stage
Salary benchmarks
Our take
Arbor helps schools transform the way they work, saving teachers time and improving student outcomes.
The mess and stress of data and admin is a major source of unhappiness in our schools. 60% of a teacher's time is spent on admin-related work, 53% agree that it contributes to stress and it's only getting worse every year. Arbor is tackling this by building hassle-free school technology. The company has two products, a Management Information System to automate school workflows, saving teachers time, and benchmarking analytics to identify areas of concern and reduce time to intervention.
With a team of diverse and experienced individuals, including former teachers and education specialists, the company stands poised to enact meaningful change within the sector, Its mission is clear: to assist schools in prioritising what matters most - enhancing the well-being of teachers and fostering positive student outcomes worldwide.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Apr 2020
$4.1m
EARLY VC
Dec 2018
$2.4m
EARLY VC
Total funding: $14.2m
Company benefits
- Aside from the chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work everyday.
- At Arbor we're passionate about learning, and to support this we have a dedicated training budget for all teams.
- Dedicated Mental Health First Aiders and Wellbeing Champions with ongoing support and learning around mental health.
- Depending on your role we can also offer you flexible working - just mention it in your interview and we'll let you know what your options are
- We have regular team socials where we spend dedicated time together. This year we've had BBQs, been to theatre shows, gone white water rafting, and more!
- Half-day summer Fridays Plus, we shut the office for a day at Easter and over Christmas so you get some extra time off then too!
- 25 days holiday (excl. bank holidays)
- EAP - Choice of comprehensive 24/7 support services with UK and Ireland's most trusted health and wellbeing network.
- We're all about making an impact! So everyone who joins us gets 1 day a year to volunteer for a charity or cause of their choice
Company values
- Own what you do - We act like owners, embrace responsibility and own the outcomes of our work - both good and bad!
- Everyday's a school day - Education and technology have changed more in the last 10 years than in the last 100. We need to embrace change and continually challenge ourselves to grow and stay ahead
- Make an impact - We take pride in being part of a movement to improve how schools work, so we're always thinking about how we can make a difference
- No-one can whistle a symphony - ...it takes an orchestra! We work together as a team to help each other, our partners and our customers to achieve their full potential
Company HQ
London, UK
Articles
Leadership
James Weatherill
(CEO)Previously Analyst at Ledbury Research for 3 years and Venture Manager at Therefore Ventures for 1 year
People progressing
Joined as Marketing Executive, being promoted to Marketing Manager after 1 year
Ulrik joined Arbor 10 years ago as a junior developer and has moved through the ranks to Principle Engineer and our longest serving engineer. A great representation of career progression at Arbor!
Diversity, Equity & Inclusion at Arbor Education
Ben Ainger (Talent Acquisition Lead)
- At Arbor, our mission is to transform the ways schools work. That means we serve a broad and diverse professional community - from teachers to SLT to Support Staff - and an equally diverse student and parent community. We want to make sure we build the best products for our schools, and we passionately believe that starts with building a workforce as diverse as the communities we serve
- As of today we know we’re not there yet, but we’re committed to doing the work to improve. We want Arbor to be a workplace which represents, celebrates and supports people from all backgrounds, and which gives them the tools they need to thrive
- Our focus over the past few months has been on understanding where we need to improve, and on making sure that everyone at Arbor has had the chance to share their views. So far, we’ve established a Diversity and Inclusion Committee, surveyed our team, hosted training and workshops, and reviewed our recruitment process. We know we’ve still got big work to do, but we’re actively working on it. We look forward to hearing your thoughts on how we’re doing
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