Senior Product Marketing Manager, ServiceNow
Workflow Data Management
$162.6-284.6k
Plus equity (when applicable), variable/incentive compensation & ESPP
Cloud-based digital workflows for enterprises
Be an early applicant
Cloud-based digital workflows for enterprises
1001+ employees
Be an early applicant
$162.6-284.6k
Plus equity (when applicable), variable/incentive compensation & ESPP
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry
- 8+ years of product marketing or product management experience, ideally in the data or analytics space
- Deep experience in databases, data management & governance, and Insight-to-Action analytics use cases
- Demonstrated ability to work with Marketing functional leads, Product, Sales Ops, and Sales teams while building strong relationships that drive results
- Track record of successfully launching and converting demand on enterprise software products
- Excellent verbal and written communication skills, with experience presenting to executives, customers, and analysts
What the job involves
- We are seeking a strategic senior product marketing manager to drive market entry strategy and category creation for our hyper-scaled, proprietary database and analytics solutions in a large, fast-growing market segment ($78B TAM, per Gartner)
- As Senior PMM, you'll shape the future direction of our database and analytics portfolio, lead go-to-market strategy development and build strategic ISV partnerships that accelerate market adoption
- You'll be responsible for defining our market positioning and driving thought leadership in the integration, data management, database, and AI space
- GTM Strategy and Strategic Positioning: Own the narrative for our database and analytics portfolio and drive initiatives around new solution offerings. Define and execute strategies that establish our position as a market leader, both internally (with sales, product, customer marketing, and demand generation/campaigns teams) and externally (with analysts, customers, partners and through strategic PR/communications)
- You’ll also partner with product leadership on roadmap, pricing strategy, and refining our sales narrative
- Demand Capture and Ecosystem Development: Build comprehensive go-to-market plans that drive awareness and demand that deliver qualified pipeline across multiple prospect segments. Execute launch strategies across cross-functional teams that maximize market impact and drive adoption
- Build and nurture relationships with industry analysts, partners, and thought leaders to expand our market influence. Regularly measure and optimize for effectiveness
- Sales Enablement and Solution Growth: Partner with sales leadership to develop and execute strategies that drive seller up-skilling, prospect qualification, and opportunity acceleration
- Build and manage sales enablement programs that equip the field with compelling narratives and competitive insights that win strategic deals with large enterprises
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company HQ
Santa Clara, CA
Leadership
Fred Luddy
(Founder & Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
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