Demand Generation Marketer, Optix

• This is a great opportunity for a marketer who has experience in SaaS and is excited to harness AI as part of their toolkit
• You have 3-5 years of experience in a demand generation role
• You’re a data-driven marketer with a knack for turning insights into action
• You thrive on generating leads, optimizing funnels, and driving measurable growth
• You’re comfortable wearing many hats—campaign architect, analytics detective, and strategic partner to sales
• Excellent time management and organizational skills, able to work independently and prioritize effectively
• Proven track record with demand generation strategies (paid media, SEO/SEM, email nurturing, partnerships, webinars, etc.)
• Hands-on experience with marketing automation tools, CRM systems, and analytics platforms
• Ability to design and optimize multi-channel marketing campaigns from concept to execution
• Comfort with A/B testing, experimentation, and iterating quickly based on performance data
• Ambitious, yet humble and quick to support your fellow teammates

Desirable

• We’re looking for a demand generation marketer to join our small but mighty marketing team at Optix
• You’ll be the go-to person for driving measurable growth through lead generation, campaign optimization, and marketing automation
• While our marketing team is focused on creating world-class content, you’ll take the lead on building and executing strategies that attract, nurture, and convert prospects into customers
• You’ll work closely with sales, product, and content to ensure our pipeline is healthy, our messaging is resonant, and our marketing efforts are always evolving
• Own and execute demand generation strategies to increase qualified leads and pipeline growth
• Develop, launch, and optimize multi-channel campaigns (paid ads, email, partnerships, webinars, events)
• Collaborate with the content marketer to align campaigns with content strategy and nurture sequences
• Monitor and analyze campaign performance metrics, reporting results and actionable insights to the team
• Manage and optimize our marketing tech stack, ensuring smooth integration between tools
• Test and evaluate emerging marketing tactics and technologies, including AI-driven tools, to improve efficiency and outcomes
• Partner with sales to ensure lead quality, smooth handoff, and feedback loops for continuous improvement
• Build scalable, repeatable processes for campaign creation, tracking, and reporting