Event Marketing Specialist, Coursedog
$70-80k
+ Equity
More information about location
Integrated academic operations platform
Be an early applicant
Integrated academic operations platform
21-100 employees
Be an early applicant
$70-80k
+ Equity
More information about location
21-100 employees
Company mission
To break down barriers to opportunity for students.
Role
Who you are
- 1–3 years in B2B field/event marketing (SaaS preferred); familiarity with higher-education audiences is a plus
- Solid project management: build timelines, manage budgets, coordinate vendors, and hit deadlines across parallel workstreams
- Data-driven mindset: define KPIs, build reports, and translate insights into next-event improvements
- Excellent written and verbal communication; able to craft compelling invites, sales enablement, and on-site scripts
- Strong cross-functional collaboration with Sales, RevOps/Marketing Ops, Product Marketing, and external partners
- Bonus (not required): experience with Salesforce + Pardot, Cvent, and Zoom
What the job involves
- We’re seeking an Event Marketing Specialist to plan, execute, and measure field and event programs that build brand awareness and generate qualified pipeline
- Reporting to the Sr Field & Event Marketing Manager, you’ll manage logistics and promotion for trade shows, regional field events, virtual events (webinars), and partner activations and collaborate closely with Sales, RevOps, Demand Gen and Product Marketing
- You’re detail-obsessed, customer-centric, and comfortable moving from booth logistics and vendor coordination to email campaigns, and post-event analytics
- Familiarity with higher-education audiences is a plus
- Plan, coordinate, and execute a calendar of in-person, virtual (webinars), and partner events that support pipeline and regional goals
- Own end-to-end logistics: timelines, budgets, vendor sourcing, shipments, swag, booth/AV, on-site staffing, and travel
- Drive pre-event promotion (email, social, sales plays, landing pages) and post-event follow-up in collaboration with Sales and Marketing Ops
- Build event/registration pages; manage check-in/badging; ensure lead capture devices and integrations are tested and reliable
- Partner with Sales on attendee targeting, meeting scheduling, and at-event activations (demos, roundtables, dinners) to accelerate opportunities
- Coordinate with Product Marketing for messaging, talk tracks, and speaker/presentation readiness
- Track and report event KPIs (registrations, show rate, MQLs/SQLs, meetings, pipeline/revenue, ROI); recommend optimizations
- Research and evaluate sponsorships; negotiate benefits; ensure deliverables are fulfilled
- Maintain the events calendar, briefs, run-of-show, staffing plans, and post-mortems
- Travel for on-site execution (approx. 10–20%), including occasional evenings/weekends
Our take
Higher Education is in crisis. The cost of education is skyrocketing, while only 33% of students in the US graduate in four years, and issues of equity and access are worsening. A big part of this can be put down to a lack of proper scheduling: 75% of universities operate entirely on legacy, on-premise software, resulting in millions of frustrated students saddled with heaps of debt.
Coursedog has set out to solve this. An integrated academic operations platform that helps higher education maximize operational efficiency, its strategy is based on market disruption, using data innovation to accelerate student success. Founded in 2018, it has partnered with over 200 higher education institutions, providing its curriculum-mapping software to more than 1.2 million students in total.
The global curriculum-mapping software market has really started to pick up in recent years, and Coursedog will face stiff competition from the likes of Top Hat, Kiddom, and PlanbookEdu. That being said, Coursedog's focus on accelerating product development has it well placed to continue poaching market share.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2023
$90m
GROWTH EQUITY VC
Oct 2021
$17m
SERIES A
Total funding: $111.4m
Company benefits
- Time Off: We value work-life balance and provide a high amount of autonomy. In service of this, our Paid Time Off policy has no annual limit
- Remote-First: We value flexible working hours over set hours, results over number of hours, and asynchronous communication focused on transparency over need-to-know access
- Healthcare: We pay 99% of your medical, denal, and vision coverage and 75% of the premium for your spouse and/or dependents
- Equity: You'll be contributing to the team's success, so you deserve to share in it. Every employee on our team gets a meaningful equity allocation
- Retirement Plan: We offer a 401k plan on day one of your employment
- Parental Leave: To help support new parents in the workplace, we offer up to 10 weeks of paid parental leave
Company HQ
Midtown Manhattan, New York, NY
Leadership
Andrew Rosen
(CEO)Joined Coursedog as CEO in 2024. Prior to that, they were the CEO of Interfolio from Elsevier for over 8 years. They also spent time as the Senior Executive Vice President of MicroStrategy and as a General Manager of Education Technology Business at EAB.
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