Senior Growth Marketing Associate, Tubi
$69.2-98.9k
+ Annual discretionary bonus
2-3 days a week in office
Free TV and movie streaming service
Be an early applicant
Free TV and movie streaming service
501-1000 employees
Be an early applicant
$69.2-98.9k
+ Annual discretionary bonus
2-3 days a week in office
501-1000 employees
Company mission
To free the world’s entertainment to super-serve audiences and advertisers everywhere.
Role
Who you are
- 4+ years experience in a relevant role
- Strong capability to work cross functionally and be nimble to adapt to business needs
- Be capable of writing functional SQL queries, while being able to manipulate data in 3rd party tools for optimization
- Strong organizational and project management skills, including use of JIRA
- Ability to make business cases and effectively communicate them
- Working well with ambiguity and thriving in a fast-paced environment
- Experience working cross-functionally, managing priorities and expectations with business partners
What the job involves
- As a Sr Associate, Growth Marketing, you’ll run in depth analyses on marketing activities and put plans together to influence metrics
- You’ll make data-driven decisions, own KPIs, and work cross-functionally
- Your role will require a focus on quantifying your efforts, leading initiatives to produce business outcomes, and sharing results
- You will be responsible for earned, owned, and paid media initiatives
- Build analytics frameworks to track KPIs across marketing initiatives
- Write prompts to create AI-generated scripts to automate workflows that increase operational efficiency and inform better decision making
- Perform research on understanding our target audience and devise unique ways to communicate the Tubi value proposition
- Work with the Tubi Product team on partner integrations to ensure high visibility of the Tubi product
- Partner with design teams to create formal A/B testing strategies
- Work closely with Data Science to validate test results
- Support marketing initiatives with earned, owned, and paid initiatives
- Serve as the DRI for assigned international markets to maximize the impact in those regions
- Manage the media cycle: tracking, asset generation, optimization, partner management, reporting, cross-functional communication
- Provide detailed insights into partner performance and make recommendations on next steps
- Work with analytics suites (Amplitude, Segment) to drive results using experimentation
Our take
Tubi is a streaming service that was founded in 2014 with the mission of offering subscribers premium television and movies for free. To achieve this, the streaming service relies on ad revenue to support its extensive content library. Rather than focusing on producing original content, Tubi emphasizes acquiring the right to preexisting shows and movies.
Leveraging a business model centred on ad-supported streaming, Tubi has successfully disrupted the highly competitive industry. This approach has resonated with audiences, helping the service amass 51M active subscribers worldwide.
With its recent expansion into the UK, Tubi is poised to tap into a new and diverse audience, further solidifying its position as a major player in the ad-supported streaming market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
27% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2019
$25m
LATE VC
May 2017
$21.3m
SERIES B
Total funding: $76.3m
Company benefits
- Healthcare Coverage: We offer medical, dental, and vision coverage, effective from day one
- Family Support: We’re proud to support families of all kinds, and offer generous parental leave, childcare support, and eldercare assistance whenever you need it
- Wellness Programs: Monthly wellness reimbursement, generous time off, and additional Tubi Holidays help us support mental and physical wellbeing for you and your family
- Continuing Education: From education reimbursement to leadership development to certification support, we’re invested in developing our talent so you can take your career to the next level
- Financial Support: We offer resources to help keep you financially fit and invested in your future, from our highly-rated retirement savings matches to financial advisors and planning services
Company HQ
Financial District, San Francisco, CA
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