Director of Product, Tonal
Hardware
$213-296k
Offers equity
Electromagnetic home gym
Job no longer available
Electromagnetic home gym
501-1000 employees
Job no longer available
$213-296k
Offers equity
501-1000 employees
Company mission
To help people look, feel, and be the strongest and fittest versions of themselves.
Role
Who you are
- 9+ years of product management experience preferably with combined HW/SW products, with 3+ years of managing product managers
- Passionate about health and fitness and helping our members be their strongest
- Proven success leading the development and launch of consumer electronics devices, including both hardware and software components
- Understanding of hardware unit economics, business modelling, refresh timelines, and development costs
- Very analytically rigorous but also a consumer-experience-first thinker
- An extremely creative thinker, always challenging and improving your work
- Ability to work under pressure and meet tight deadlines
- Very high attention to detail and organization
- Highly effective communicator
Desirable
- Engineering degree
- Experience working on technology related to strength training, exercise, or health and fitness
- MBA or other advanced degree
What the job involves
- As Director of Product for Hardware, you will lead the strategy and evolution of Tonal’s hardware products, including the Tonal Trainer and Accessories
- You will be responsible for identifying opportunities for growth through hardware product innovation and working cross-functionally to bring concepts to life
- Strategically evolve and grow hardware products and accessories to constantly deliver a better user experience and better business outcomes for Tonal
- Identify opportunities via market research, customer interviews, and analytics, in partnership with product marketing
- Conceptualize, define, and drive hardware initiatives in partnership with engineering, design, and programs teams
- Work with operations teams and suppliers to drive down cost of good sold (COGS) for hardware products
- Lead product requirements creation including definition of use cases, user experience and feature specifications to detail how products and product features should be built
- Manage prioritization and trade-offs among customer experience, performance, profitability, and operational support load
- Grow and lead a team of product managers to execute on hardware product deliverables
- Build consensus around product strategy and definition
- Manage multiple concurrent hardware initiatives
- Proactively communicate details and progress to senior management and the rest of the organization
Our take
Tonal has created a proprietary digital weight system and combined this with coaching to offer a personalised and smart home gym. Its wall-mounted system uses electromagnetism to control the weights, replacing bulky and hard-to-store weightlifting equipment with a slim and sleek machine.
As well as selling the machines, Tonal sells subscriptions to personal training sessions and workout routines. The fitness landscape is shifting toward at-home equipment other similar equipment is supplied by Peloton and Mirror.
Tonal has seen impressive growth, investing equity funding into content initiatives, high-profile partnerships, scaling operations, and strong celebrity endorsements. It remains to be seen, however, if the current trend of home-workout equipment will stick around, let alone gain new momentum, but Tonal's cleverly designed equipment gives it an edge over competitors.
Steph
Company Specialist at Welcome to the Jungle
Insights
-38% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Apr 2023
$130m
LATE VC
Mar 2021
$250m
SERIES E
Total funding: $580m
Company benefits
- We look at the whole picture to give you a competitive salary, top-tier benefits, and lifestyle perks
- Working for Tonal includes a top-quality health care package, commuter benefits, support for new parents, and more
- Your well-being is important to us. Take time off when you need it with flexible vacation days
- Enjoy weekly catered team lunches at our San Francisco headquarters, plus a kitchen full of healthy (and not-so-healthy) snacks
- At Tonal we encourage a fun and inclusive atmosphere. We make the time to socialize at office happy hours, team offsites, and special company-wide events
- Fitness is our thing. Use Tonal in the office whenever it fits your schedule. Partner workouts are always welcome
- From day one you’ll get set up with your own personal laptop, headphones, standing desk, and whatever else you need to do your best work
- Treat yourself! When you’re part of Team Tonal you get discounts on everything from Gear Shop apparel to your very own Tonal
Company HQ
SoMa, San Francisco, CA
Leadership
Aly Orady
(Founder, Board Member & Advisor)They started their career at Hewlett-Packard’s Computer Systems Laboratory designing super-computers, followed by technical leadership roles at a series of startups, including Kealia, Inc. (now Sun/Oracle). Served as the company's CEO from 2015 before transitioning into their current role in April 2023.
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