Chief Growth Officer, quip
$300-350k
+ equity, and bonus eligibility (as applicable)
2 days a week in office (Brooklyn, New York)
Oral care products, advice, and services
Posted today
Oral care products, advice, and services
101-200 employees
Posted today
$300-350k
+ equity, and bonus eligibility (as applicable)
2 days a week in office (Brooklyn, New York)
101-200 employees
Company mission
To change oral care habits from a have-to chore to a want-to ritual.
Role
Who you are
- 12-15+ years of growth and marketing leadership, including direct ownership of a revenue P&L — you have carried a number, not just a budget
- Experience in omnichannel consumer or CPG, ideally in a business around the $100–250M range, with a track record of driving profitable growth across DTC, marketplaces, and retail
- Proven command of both demand creation and a digital commerce P&L, and a habit of treating marketing as a revenue engine above all else
- Real fluency with modern growth tooling and AI — you have used, and ideally built, AI-enabled workflows to expand what a team can do, with clear judgment about where humans must stay in the loop
- Experience operating as part of an executive team and engaging with a board — comfortable with the numbers, the narrative, and the room
- The presence to be an external face and an internal rallying force — a communicator who inspires teams and can represent a brand on a stage
- A people-first, execution-minded leadership style — you build teams, set standards, and get things done with focus and urgency
- Challenger instincts: a track record of winning relevance and share against far-better-funded incumbents, doing more with less
What the job involves
- The Chief Growth Officer owns quip’s growth engine end to end: brand, content, influencer, partnerships, and paid media, together with the digital commerce P&L reporting in
- It is a role defined by focus and urgency: doing fewer things, better and faster, and treating marketing as a revenue driver above all else
- Because the person who creates demand also owns the P&L that banks it, there is no seam between the story quip tells and the growth it delivers — and no one to point to when a channel underperforms
- Just as important is who this leader is
- The CGO is a force for quip, inside and out — rallying the whole team behind a single, clear vision, and representing the brand in the world with press, partners, creators, and on industry stages
- They are a true complement to the CEO and a core member of the executive team alongside the CEO and CFO, helping shape company strategy and the future of the business, and engaging directly with the board on the growth agenda
- They lead people-first and execution-minded: they build the team, set the standard, and get things done
- And they build for the future — putting modern tooling and AI to work across the growth engine while keeping human creativity, judgment, and taste firmly at the center
- WHAT YOU WILL OWN
- The end-to-end growth engine — the full marketing machine — brand, content, influencer, partnerships, and paid — plus the digital commerce P&L, from awareness to conversion to repeat, under a single owner. The Head of E-commerce reports into this role
- Profitable digital commerce revenue — topline and margin across DTC, Amazon, and marketplaces, with a clear line to profitable growth — not growth at any cost
- The brand — quip’s positioning, identity, and voice — the distinct point of view that creates relevance, separates quip from commodity oral care and the giants, and earns consideration, pricing power, and loyalty
- Inventive, cross-platform revenue generation — creative offers, pricing and promotion, limited-edition drops, social and live commerce, referral and retention — capital-efficient growth pulled from every channel
- Excitement and relevance across all sales channels — the demand and energy that make customers, retail partners, and marketplaces want quip, and that give Sales a brand and story that pull product through the shelf
- A modern, AI-enabled growth infrastructure — the data, tooling, and increasingly AI-powered capabilities that let a lean team operate like a much larger one — built deliberately, with human judgment at the center of the system
- A world-class growth organization — built, developed, and led across marketing and e-commerce as one team
- WHAT YOU WILL DO
- Own and grow the digital commerce P&L toward profitable growth; treat every marketing and content program as a revenue driver first — instrument it, judge it by the number, and double down on what moves it
- Set a clear growth strategy and sequence the bets with discipline — fewer things, executed better and faster, with genuine urgency
- Reignite excitement and relevance across every sales channel — DTC, marketplaces, and retail — so customers and partners are pulled toward quip rather than pushed
- Be quip’s brand guardian: integrate the brand consistently across every channel, touchpoint, and team so quip looks, sounds, and feels like one brand everywhere
- Invent and scale creative, capital-efficient ways to drive revenue across platforms — the clever mechanic over the big media buy
- Build and deploy modern tooling and AI across the growth engine — content production, personalization, analytics, media, and lifecycle — so a lean team punches far above its weight, while keeping human creativity, judgment, and taste at the center of what ships. Strike the balance deliberately: automate the mechanical, protect the human
- Recruit, develop, and lead a world-class growth organization across marketing and e-commerce; put people first, set a high bar, and drive flawless, accountable execution
- Be a true complement to the CEO — a trusted partner who extends the CEO’s reach, shares the load of leading the company, and can represent quip when the CEO cannot
- Sit at the core of the executive team, alongside the CEO and CFO — helping shape company strategy, resource allocation, and the direction of the business — not just the marketing plan
- Engage directly and regularly with the board — bringing clarity, a clear point of view, and confidence to the numbers and the plan, and owning the growth narrative in the room
- Be a force for quip, internally and externally — rally the whole team behind a single, clear vision, and be the brand’s advocate out in the world — with press, partners, and creators, and on industry and speaking stages
- HOW WE WILL MEASURE SUCCESS Profitable digital commerce growth — topline and margin across DTC, Amazon, and marketplaces, against plan and against the category. Renewed relevance and excitement for quip — demand and energy visible across every sales channel, including pull-through at retail. Revenue efficiency — growth per dollar and per head, and the leverage created by AI-enabled tooling and infrastructure. A world-class growth organization built and retained, operating with focus, urgency, and a people-first culture
- A trusted, high-impact presence on the executive team and with the board
Our take
Consumer product companies have long dominated their space with little competition or pricing pressure. However, technological innovation and an increased awareness of the importance of dental hygiene calls for innovation in the dental care industry.
quip is doing just this by producing innovative dental care products that are sold direct-to-customer as an automatic subscription service. While companies such as Shyn, Goby and Buck Brush Co. present competition in the electronic toothbrush industry, Quip’s partnership with Target demonstrates it could be ahead in the race.
The company has raised funding of over $160M to date, which has been invested into expanding its global footprint whilst scaling its personal care platform. It also acquired several smaller companies such as Toothpic and released its own electric toothbrush, described as "industry-disrupting" due to its three-month battery life. With these achievements under its belt, the future is one of great excitement for the company.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2024
$15.5m
LATE VC
Aug 2021
$100m
SERIES B
Total funding: $167.8m
Company HQ
Fulton Ferry District, NY
Leadership
Lauri Kien Kotcher
(CEO)Joined quip in 2023 as CEO. Previously the CEO of The Shade Store and Hello Products. They also served as a Senior Advisor at L Catterton, as a CMO and SVP of Global Brand Development at Godiva Chocolatier, as a Managing Director at Lehman Brothers, and as the Head of Global Marketing at Pfizer Consumer Healthcare.
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