Growth Marketing Lead, Talon.One
Marketing promotion software company
Open for applications
Marketing promotion software company
201-500 employees
Open for applications
201-500 employees
Company mission
To streamline the process for brands to run and scale their incentive campaigns.
Role
Who you are
- 7+ years of B2B SaaS marketing experience, with at least 3 years in senior growth or demand generation roles
- Proven track record of identifying and scaling high-impact marketing channels in companies selling to multiple technical and business personas
- Experience in evaluating and selecting marketing channels based on customer behavior, acquisition costs, and business model alignment
- Deep expertise in modern marketing tech stack, including Hubspot and major paid advertising platforms
- Strong analytical skills with experience in multi-touch attribution, ROI analysis, and complex conversion tracking
- Experience leading and developing high-performing marketing teams
- Demonstrated success in experimental marketing approaches that go beyond traditional B2B playbooks
- Track record of focusing resources on the most effective channels rather than trying to do everything at once
What the job involves
- We’re seeking a strategic Growth Marketing Lead to drive our evolution towards sustainable, channel-focused growth
- In this role, you'll identify and scale the marketing channels that best align with our business model and customer needs, building acquisition and conversion strategies that resonate with how our customers want to buy
- You’ll collaborate with key teams, including sales, partnerships, and the rest of the marketing, to align strategies and streamline customer journeys
- Reporting directly to the VP of Marketing, you'll lead a team of three specialists (paid acquisition, CRM, and web) to optimize the customer journey and drive pipeline growth, moving beyond traditional B2B SaaS tactics to focus on high-impact channels
- Identify and scale the most effective marketing channels, aligning with business goals and customer needs
- Manage a team of three, promoting a test-and-learn approach to double down on successful strategies
- Collaborate with sales and SDR teams to create high conversion touchpoints and maximize pipeline impact
- Build reporting frameworks, track key metrics, and use insights to articulate in a universally understandable way what is working to hit core metrics and what is not
- Develop & Execute Growth Strategy including:
- Design and run multi-channel growth experiments across paid, owned, and earned media
- Optimize messaging and conversion paths for different decision-makers
- Lead website optimization to improve conversion rates and user experience
- Develop innovative non-paid growth strategies, including SEO and organic social
Our take
Paradoxical to its mission statement of creating developer-free promotion tools for companies, Talon.one was actually founded by several software developers. Boosted by a hard-hitting client list that includes Mercedes, Delivery Hero, and Adidas, Talon.one initiates and automates loyalty programs, discount campaigns and coupon offers for product-oriented businesses.
In 2022, Talon.one partnered with Big Commerce to offer promotion engine features to Jimmy Brings, an Australian alcohol delivery company. This collaboration with Big Commerce, alongside other companies involved in the project, highlights Talon.one's integration capabilities. It demonstrates the flexibility of Talon.one as it collaborated effectively with various software companies, showcasing its extensive potential in promotion tools.
Talon.one has a varied product service that includes coupon, referral, gift card, and loyalty software as well as product bundles and wallet solutions. It’s this variety that makes them such good partners on larger promotion strategies, as long as the quality remains rounded across all its products.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (1 round)
Dec 2018
$3.3m
SERIES A
Total funding: $3.3m
Company HQ
Kreuzberg, Berlin, Germany
Leadership
Christoph Gerber
(CEO)Currently Shareholder at adjust.com, AirHelp and Customer Alliance.
Sebastian Haas
(COO)Previously Founder of RapidApe, Marketing Consultant at Team Europe Ventures, and CMO at Surprise Internet GmbH.
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