Senior Content Marketing Manager, Level Home
Invisible smart locks
Job no longer available
Invisible smart locks
101-200 employees
Job no longer available
101-200 employees
Company mission
To put people before technology and home before smart.
Role
Who you are
- 7+ years of content strategy and execution experience (some experience with multifamily or smart home technology is a bonus, but not required!)
- Experience creating content that accurately reflects a consistent brand voice and tone
- Experience creating emails and pulling reporting from Hubspot
- Experience with site analytics tools like Google Analytics, Google Search Console, and Hotjar
- Proficiency with SEO best practices and experience using SEO-related tools including, but not limited to, SEMRush, BrightEdge, etc
- Strong understanding of digital marketing fundamentals and content best practices
- Ability and willingness to travel twice per quarter
- Dedicated to achieving an exceptionally high-bar in content quality and business impact
- Relentless curiosity about our customer and their needs across the purchase journey
- Demonstrated ability in maintaining consistent brand tone of voice and look and feel
- Demonstrated effectiveness in clearly communicating goals, progress, and outcomes regularly to key stakeholders, driving transparency and accountability
- Proven track record working in partnership with creative, development, sales, product marketing, and growth marketing teams
- Demonstrated ability to manage multiple projects simultaneously with a strong attention to detail and maintaining quality and deadlines
- Ability to navigate under ambiguity, with passion for a test and learn approach to decision-making
What the job involves
- As the content marketing lead, you’ll play a pivotal role in establishing Ambient as a well-known and authoritative brand for B2B audiences in multifamily
- You will be responsible for owning and executing a content strategy that focuses on enabling and scaling our full-funnel marketing efforts, including ABM
- As a senior individual contributor, you’ll be responsible for the creation and distribution of impactful, conversion-focused content that supports marketing initiatives throughout the buyer’s journey
- This is a unique time to join Ambient as we have some important challenges ahead of us. Content marketing will play a big part in this
- If you’re looking for a role with significant ownership and visibility, we’d love to hear from you!
- Strategy development: Develop full-funnel content marketing strategies and editorial plans that reinforce our brand positioning and achieve awareness and engagement goals across email, social, blog, web and events
- Content creation and optimization: Drive production, reporting and optimization of content that engage target accounts and optimize ABM outcomes through direct outreach, email campaigns, social media, paid ads and website landing pages
- Sales enablement support: Create content in collaboration with sales, product marketing and creative teams that supports different stages across the sales funnel, including whitepapers, one-pagers and case studies
- Event content strategy and production: Create compelling event assets such as awareness emails and follow up guides that align with event objectives and support post-event engagement
- Web content management: Create and optimize website copy and landing pages in collaboration with development, design, and product marketing to enhance prospect engagement and drive sales conversions
- Scaling content production: Identify opportunities to repurpose and scale content across different channels and formats, ensuring that messaging remains consistent while adapting to specific audience needs
- Content editing: Serve as editor for communication content created in-house and through freelancers, supporting execution of campaigns across paid media, SEO, SEM and ABM
- Performance measurement and reporting: Analyze performance data and feedback to drive improvements and ensure that content effectiveness is linked to business
Our take
Level Home sets out to make home security easier than ever before with its multi-mode smart locks. It offering boasts two main selling points - the versatility of its use cases, and elegance of design.
The product certainly is versatile, and can be operated by key, touch, code, voice and app. Locks can be set to open and close at specific times, or you can send people one-off unlocks via the app. The products have been lauded for the design, too, with multiple award wins and gaining frequent comparisons to Apple.
The digital home security market is developing quickly, which gives Level Home plenty of growing room. It will, however, have to compete with legacy players like Yale who are modernising their offerings to adapt. That said, Level Home is steps ahead, has raised impressive funds and made strategic integrations - so the future bodes well for this company.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (2 rounds)
Nov 2021
$100m
SERIES C
Oct 2019
$71m
EARLY VC
Total funding: $171m
Company HQ
Centennial, Redwood City, CA
Leadership
Ken Goto
(Co-Founder & CTO)Former Product Unit Manger at Microsoft, Director of Product Development at Starbucks, Senior Director of Engineering at Apple, and Co-founder and CTO of Tripshare.
John Martin
(Co-Founder & CEO)Previously worked as Group Program Manager at NASA, Project unit Manager at Microsoft, Senior VP of Product at Loudeye, and VP of Digital Music at Starbucks.
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