Director of Growth Marketing, Sirona Medical
$140-160k
+ Equity and benefits
Cloud-based workspace platform for radiologists
Be an early applicant
Cloud-based workspace platform for radiologists
21-100 employees
Be an early applicant
$140-160k
+ Equity and benefits
21-100 employees
Company mission
To empower radiologists to make faster, more accurate diagnoses that benefit all of us.
Role
Who you are
- 7+ years in digital marketing or demand generation, with experience managing full-funnel B2B campaigns
- Proven success generating MQLs through channels like Google Ads, LinkedIn, SEO, and website optimization
- Deep understanding of web analytics, marketing attribution, and conversion optimization
- Hands-on experience with HubSpot, Google Analytics, Google Ads, LinkedIn Campaign Manager, and A/B testing tools
- Strong analytical mindset with the ability to turn data into actionable insights
- Excellent project management and cross-functional communication skills
What the job involves
- We are seeking a results-driven Director of Growth Marketing to lead our digital marketing efforts and generate a consistent pipeline of qualified leads for our sales team and facilitate faster sales processes across the entire funnel
- This role will be responsible for designing and executing integrated digital marketing campaigns across paid and organic channels, optimizing our web presence, and delivering measurable growth in marketing-qualified leads (MQLs)
- Strategy & Planning:
- Own the demand generation strategy and execution across digital channels including website, paid media (e.g., Google Ads, LinkedIn), SEO, email, and social media
- Define and track KPIs such as MQLs, CAC, pipeline contribution, and channel performance
- Develop integrated campaign plans aligned with sales and product priorities
- Campaign Execution:
- Launch and manage high-performing digital campaigns across Google Ads, paid social, display, and retargeting
- Oversee landing page strategy and conversion rate optimization (CRO)
- Partner with content, product marketing, and design teams to create compelling assets
- Web & Funnel Optimization:
- Own the website as a growth channel—driving traffic, optimizing user experience, and increasing lead conversion
- A/B test messaging, CTAs, and layouts to continuously improve performance
- Team & Collaboration:
- Manage agencies and contractors (e.g., PPC, SEO) to scale execution
- Work cross-functionally with sales, marketing ops, and analytics to align lead quality and funnel metrics
Our take
Radiology and medical imaging - which accounts for a massive amount of all medical data - has been relying on legacy techs for decades, with fragmented software and applications piled on top of each other without integration. Sirona intends to revolutionize tech for radiology, with its all-in-one AI-enabled OS platform.
It boasts everything a radiologist needs in one place - such as a worklist, viewer, reporter, and PACS archive - as well as being cloud-based and having AI integration for quicker measurements enabling quicker diagnosis. There are a few other features, but in effect it optimizes the workflow from beginning to end.
The company has attracted positive attention, and within three years of launch, it managed to claim 3% of the US market. AI-assisted radiology has been talked about for a while now, and has never quite caught on, but Sirona’s model could well be the answer, seeing as it has secured impressive funding and has been used on over 1.5 million cases.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Nov 2024
$42m
SERIES C
Nov 2021
$40m
SERIES B
Total funding: $104.5m
Company benefits
- Stock Options
- Unlimited Paid Time Off (PTO)
- Medical / Dental / Vision / Life Insurance
- 401K Matching
- Best-in-Class Productivity Tools
- Flexible Work Schedules
- Career Development
Company HQ
Financial District, San Francisco, CA
Leadership
Cameron Andrews
(Founder & President)Former Associate at Lux Capital, and ML Researcher at Stanford University.
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