Product Marketing Manager, Sage

• This is a high-impact role for someone who is both strategic and hands-on, and who is excited to build something meaningful
• 4–5 years of experience in B2B marketing (product marketing, lifecycle marketing, or customer marketing preferred)
• Experience partnering cross-functionally with Marketing, Product, Sales, and Customer Success teams
• Demonstrated ability to develop clear, compelling messaging for complex or technical products
• Experience supporting go-to-market initiatives or post-launch product marketing efforts
• Strong understanding of customer lifecycle dynamics, including adoption, retention, and expansion
• Excellent communication and stakeholder management skills

Desirable

• As Sage continues to scale, a meaningful portion of our growth comes from expanding within our existing customer base
• This makes it critical that we clearly communicate product value, drive adoption, and enable our commercial teams to effectively position new capabilities
• We are looking for a Product Marketing Manager who reports directly to the Head of Product Marketing and operates at the center of Product, Marketing, and Commercial teams—ensuring that product innovation translates into real customer outcomes and measurable revenue growth
• This role spans three core areas: driving product communication and adoption within our current customer base, supporting expansion and revenue growth, and helping build the foundation of a scalable Product Marketing function
• You’ll shape how we bring new capabilities to market (both pre- and post-launch), while also developing the messaging frameworks, competitive intelligence, and cross-functional processes that enable PMM to scale with the business
• Drive product communication to existing customers by developing clear, outcome-oriented messaging for new features and enhancements
• Translate product roadmap updates into customer-facing narratives that highlight value and drive adoption
• Partner with Growth and Marketing teams to execute release communications across email, webinars, in-product, and events
• Increase product adoption and stickiness by identifying usage gaps and delivering targeted campaigns to improve feature utilization
• Support expansion and revenue growth by enabling upsell and cross-sell initiatives with strong positioning, value narratives, and customer-ready collateral
• Partner with Client Delivery & Success teams to develop expansion playbooks and support strategic customer conversations
• Support product launch go-to-market efforts by contributing to positioning, messaging, and cross-functional launch execution for key releases
• Build and refine core messaging frameworks that create consistency across products, personas, and go-to-market efforts
• Develop and maintain competitive intelligence to inform positioning, sales strategy, and market differentiation
• Establish foundational PMM processes for cross-functional collaboration, including how Product, Marketing, and Commercial teams align on launches and ongoing product communication
• Create scalable PMM assets such as persona messaging, value propositions, and narrative frameworks that elevate consistency across teams