Senior Product Marketing Manager, Blue Light Card

• Expertise in B2C product marketing with a deep understanding of using market research and insights (inbound) and go to market strategy (outbound) within digital-first or tech-focused businesses
• Proven track record of solving complex business problems autonomously and in a structured manner, with the ability to balance hands-on execution and strategic thinking
• Strong experience in end-to-end customer journey thinking, with the ability to execute cross-functionally and ensure seamless delivery
• Previous experience developing and launching new consumer propositions that complement or expand existing offerings
• A demonstrated ownership mentality, taking full accountability for the end-to-end product marketing process and driving initiatives to completion
• Commercially driven, outcome-focused, and able to link product marketing efforts to measurable business goals and impact

Desirable

• We have an exciting opportunity for a Senior Product Marketing Manager to scale and refine how we bring our product innovations to life for our members and partners
• This is a pivotal role where you’ll connect the dots between what we build and how we communicate it, ensuring our propositions land with clarity, impact, and purpose
• You’ll drive go-to-market strategy, own messaging and positioning, and ensure every product launch and feature rollout supports our mission to make life better for those who give the most
• Develop and execute consumer and partner propositions end-to-end, from market research and target audience identification to post-launch analysis, collaborating closely with cross-functional teams to drive product adoption and impact
• Own and execute go-to-market strategies for new features and propositions, ensuring coordinated planning, storytelling, and launch execution across Product, Marketing, CRM and Member Services
• Set up the operational model for product marketing, ensuring alignment and effective and scalable ways of working across the organization
• Craft compelling messaging frameworks and value propositions, turning insight into narratives that inspire action and reflect the real-world needs of our community
• Guide product marketing decisions using experimentation, data, UX research, market trends, and competitive landscape insights
• Champion product marketing across the organisation by being embedded early in the product development lifecycle, partnering with Product, Design and Engineering teams during discovery
• Collaborate with lifecycle and CRM teams to ensure journey-specific messaging supports feature adoption, re-engagement and member retention
• Define and track key success metrics such as feature adoption, activation, engagement uplift, NPS impact, and overall contribution to member and business outcomes