Field Marketing Manager, Ataccama
AI-driven data platform for enterprises
Be an early applicant
AI-driven data platform for enterprises
201-500 employees
Be an early applicant
201-500 employees
Company mission
To enable business and data teams to innovate with unprecedented speed while automatically maintaining the security and governance of their data.
Role
Who you are
- This role requires a strong understanding of marketing funnels, data analysis plus field, digital, account-based, customer and partner marketing tactics to ensure effective multi-touch lead generation and return on investment (ROI)
- Bachelor’s Degree: Degree in Marketing, Business, Communications, or a related field
- Experience: Minimum of 5 years of digital and field marketing experience in a SaaS organization
- Analytical Mindset: Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions
- Communication Skills: Excellent written and verbal communication skills, with the ability to create compelling marketing content
- Campaign orchestration: Proven expertise in orchestrating campaigns with a strong understanding of target personas and the buying cycle to drive impactful marketing strategies
- Project Management: Strong organizational skills and the ability to manage multiple projects simultaneously
- Multi-tasking expertise: Hands-on experience in prioritizing and managing multiple initiatives, campaigns, and deliverables simultaneously
- Program evolution: Proven ability to evolve marketing programs based on performance data, feedback from revenue teams, and a comprehensive understanding of the business
- Not mandatory, but would be considered a strong asset if you're qualified with: Hubspot, Salesforce, 6Sense, Tableau, Google Suite, Notion and Asana
What the job involves
- Reporting to the Director of Marketing, North America, the Field Marketing Manager’s role is to support the growth, expansion and retention of Ataccama’s business in the US & Canadian markets by developing and executing programs that reach new prospects and drive expansion opportunities with existing customers
- Orchestrate and execute high-performing multi-channel marketing programs using a data-driven approach tailored to the US & Canadian markets
- Deliver integrated campaigns, events and account-based marketing, partner marketing and customer marketing initiatives to support both creation and acceleration of pipeline
- Partner, support and collaborate with the local BDRs & sales teams. Participate in BDR & sales team calls, in-person meetings, quarterly business reviews, and joint planning sessions to ensure alignment
- Organize and execute direct or with partners: regional events, including industry conferences, roadshows, webinars, virtual events and customer advisory boards
- Work in partnership with the digital marketing team to deliver regional campaigns and account-based marketing initiatives, as well as optimizing core digital channels for regional performance and needs
- Build rapport with regional customers and support customer engagement and communication programs, such as in-person/virtual events, workshops, annual conferences, awards programs and advocacy opportunities
- Evaluate 3rd party / partner demand generation opportunities. Build relationships with regional vendors and associations to drive market penetration
- Own, create and deliver marketing enablement materials for the local revenue teams to help ensure engagement with events and campaigns, promoting timely follow-up on MQLs and movement of pipeline through the funnel
- Set goals and define metrics for each marketing campaign or event, including targeted lead flow, to maximize pipeline generation and sales velocity. Monitor campaign metrics, conduct post-campaign evaluations, analyze and report on results, and make recommendations for future optimisations
- Track and measure the impact on pipeline, ROI and effectiveness of all campaigns and field marketing events, reporting on these real-time (post event) and on a quarterly cadence to the marketing and broader leadership teams.Use data driven decision making to enhance performance
- Work with finance and procurement teams to oversee vendor contracts, payments, and ROI measurement for marketing investments
- Stay updated on industry trends: Keep informed of the latest trends and technologies in digital marketing and demand generation to ensure the company remains competitive in US & Canadian markets
Our take
Business data is invaluable in the process of optimizing the operations of a large enterprise, but managing the data can be a convoluted process. Data managers must source, organize, and take actionable insights from CRM data, financial information, and analytics, all whilst ensuring that the data is appropriately classified to maintain compliance.
Ataccama provides an all-in-one data management platform for enterprises, leveraging AI to automate the processes of data classification, QA, accessibility, and compliance. The platform is designed to work modularly to suit different data stacks and is suitable for cloud, on-prem, and hybrid hardware stacks.
Whilst the company certainly faces competition from other enterprise data management platforms, Ataccama has taken a unique angle by ensuring that its cutting-edge solutions are adaptable for any data and hardware stack. Through this hybrid approach, the company aims to bring the benefits of AI-driven data management and compliance, without the client having to adjust their operations. The company has considerable growth potential as it further invests in product optimization and expanding integrations.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jun 2022
$150m
GROWTH EQUITY VC
Jan 2010
$2m
SEED
Total funding: $152m
Company benefits
- 5 sick days, 2 personal days for each calendar year in addition to your vacation days.
- Flexible working hours & hybrid work setup
- Employee Stock Options Program
- "Bring Your Friend" referral program reward when a new teammate you recommend finishes their probation period
- Annual package for mental health support
- Corporate discounts on travel, fitness, attractions, and shopping
- Health, vision, and dental benefits
- Conference tickets to the best industry events of the year
- Online courses & company access to Udemy to hone your skills
- Company laptop (Dell, MacBook)
- Monitor, mouse, headphones for your home office
- Company mobile phone
- Receive gifts including the latest Ataccama merchandise, T-shirts, limited edition hoodies, and more surprises!
- Join events like our themed New Year’s parties and summer all-staffs. Though mostly online for now, we’re excited to meet in person when it’s safe!
- Fuel up! Our kitchens are stocked with fresh fruit and juice, teas, and the best coffee in town
Company values
- #ONEteam - We're ONE team with an all for one, one for all attitude
- #ChallengingFun - We like challenges. We like fun. We never shy away from a challenge
- #UnlimitedPlayground - Play, experiment, grow. Our playground is unlimited and what you can achieve is completely up to you
- #NotYourAverageJob - We don't believe in a boring work environment. We do our best to make our Ataccamers happy
- #AimingHigh - We've always had big goals. They got us where we are today
Company HQ
Yonge-Bay Corridor, Toronto, ON
Articles
Leadership
Michal Klaus
(Strategic Board Advisor & Co-Founder)Experience as Managing Director of Integia. Was also Director of Master Data Management Competency Center of Adastra.
Jan Cervinka
(Co-Founder)Experience as CEO of Speedware Czech from 1994 to 1999. CEO of Adastra Group.
Jan Mrazek
(Co-Founder)Experience as Senior Manager of Business Intelligence Solutions for BMO Financial Group. Co-founder and President of Adastra Group.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 8 more jobs at Ataccama