GTM Operations Manager, Carbyne

• Educational Background: Bachelor's degree in Business Administration, Marketing, or a related field.​
• Experience: Minimum of 5 years in GTM operations, sales operations, or marketing operations within a SaaS or technology-driven environment.​
• Project Management: Proven experience in leading complex projects with cross-functional teams, demonstrating strong organizational and leadership skills.​
• Analytical Skills: Exceptional ability to analyze data, interpret results, and make strategic recommendations. Proficiency in using CRM systems, marketing automation tools, and data visualization platforms.​
• Communication Skills: Excellent verbal and written communication skills, with the ability to influence and inform stakeholders at all levels.​
• Adaptability: Ability to thrive in a fast-paced, dynamic environment, managing multiple priorities effectively.​
• Collaboration: Demonstrated success in fostering collaboration among diverse teams to achieve common goals

Desirable

• In this position, you’ll play a critical part in advancing Carbyne’s mission!
• Manage and optimize our go-to-market projects, processes and other activities to ensure seamless integration and execution across marketing, sales, product, and customer success teams
• Your expertise in project management, process optimization, data analysis, and cross-functional collaboration will be pivotal in driving our mission forward
• Part of the Carbyne GTM Team and reporting to the CMO, this position requires a strategic thinker with a strong background in project management, process optimization, and data-driven decision-making to enhance efficiency and drive revenue growth
• Oversee GTM projects from conception to completion, ensuring timely delivery and alignment with strategic goals.​
• Manage change initiatives effectively, ensuring smooth transitions and minimal disruption to operations
• Develop, document, and refine processes to enhance operational efficiency across GTM teams, identifying areas for improvement and implementing best practices
• Identify bottlenecks and implement solutions to streamline operations
• Develop and monitor key performance indicators (KPIs) to assess the effectiveness of GTM strategies.​
• Utilize analytics to monitor key performance indicators, generating insights that inform strategic decisions and drive continuous improvement
• Lead the development and execution of comprehensive GTM strategies that align with Carbyne's business objectives.​
• Collaborate with marketing, sales, product, and customer success teams to ensure unified execution of GTM plans
• Partner with Product and Product Marketing to translate product and feature roadmaps into actionable GTM plans, aligning timing, resources, and messaging with market readiness
• Facilitate regular GTM planning cycles, including goal setting, resource allocation, milestone tracking, and post-launch retrospectives to refine future strategies
• Create and maintain GTM playbooks that outline workflows, key activities, roles/responsibilities, and best practices for scalable execution across teams
• Support sales planning and territory strategy by providing input on coverage models, capacity planning, and opportunity prioritization aligned to GTM objectives
• Partner with strategic alliances and partner marketing teams to ensure alignment of GTM activities with co-marketing efforts and joint campaigns
• Track and report on partner-driven GTM initiatives to evaluate effectiveness and inform future investments in partner channels
• Demand Generation & Account-Based Marketing (ABM)
• Implement and maintain campaign operations, ensuring timely execution, performance tracking, and ongoing iteration of campaigns while coordinating cross-functionally with content, digital, and field teams
• Collaborate with XDRs and Sales Leadership to ensure proper lead flow, handoff processes, and feedback loops for continuous improvement of demand efforts
• Leverage marketing automation and CRM tools to build campaign workflows, lead scoring models, and nurture tracks that support pipeline creation
• Develop and manage campaign dashboards and reporting frameworks to track campaign effectiveness and inform future investment decisions
• Collaborate with marketing teams to design and implement demand generation and ABM strategies that effectively target and engage key accounts.​
• Ensure alignment of campaigns with GTM objectives to drive revenue growth
• Drive the synchronization of demand generation activities, ensuring all teams are aligned on goals, messaging, and execution plans to achieve optimal results
• Drive multi-channel demand generation campaigns aligned to GTM goals and objectives, and in partnership with product marketing and other key stakeholders to ensure effective targeting and messaging consistency across all channels
• ROI Analysis & Channel Optimization
• Develop standardized ROI reporting frameworks for GTM activities, including pipeline attribution, velocity, and conversion metrics across marketing and sales stages
• Conduct cohort analysis to understand campaign, channel, and persona performance over time and use insights to optimize spend and targeting
• Partner with finance and revenue operations to forecast campaign impact on pipeline and revenue targets, ensuring alignment with overall GTM goals
• Monitor and evaluate performance across digital, field, and partner channels, making recommendations for scaling or sunsetting based on cost-per-lead (CPL), customer acquisition cost (CAC), and customer lifetime value (CLTV)
• Recommend and implement tools or dashboards that enhance visibility into GTM performance and enable faster decision-making