Demand Generation Director, Marqeta
$187-275k
Salary dependent on location + Equity + Employee Stock Purchase Program
Modern payment and card issuing solutions
Be an early applicant
Modern payment and card issuing solutions
501-1000 employees
Be an early applicant
$187-275k
Salary dependent on location + Equity + Employee Stock Purchase Program
501-1000 employees
Company mission
To be the global standard for modern card issuing, empowering builders to bring the most innovative products to the world.
Role
Who you are
- 12+ years in B2B demand generation, performance marketing, or growth with at least 5 years in a leadership role
- Extensive experience in fintech, payments, embedded finance, or financial services
- Deep expertise in paid and owned digital channels, especially in SEO/AI visibility optimization
- Demonstrated success owning pipeline targets, with a track record of delivering scalable growth
- Experience managing and developing multi-function, global teams
- Proficiency in mainstream martech, AI, and ABM tools (e.g., Salesforce, Marketo, GA4, Demandbase)
- Exceptional analytical skills with the ability to synthesize performance insights for executives and cross-functional partners
- Strong strategic communication and influencing skills
- You're encouraged to apply even if your experience doesn't precisely match the job description
What the job involves
- As Marqeta’s Director of Demand Generation, you will run our global demand generation function and help us level up how we attract, engage, and convert enterprise and embedded finance prospects
- This role reports to the CMO and leads a team of six demand generation, events, and digital experts
- Partnering closely with sales, marketing, and operations, you’ll architect the strategy and execution model that influences high-quality pipeline
- You’ll bring a strong command of paid media, conversion rate optimization, and an instinct for optimizing the customer journey
- The ideal candidate blends strategic thinking with hands-on execution experience, excels in fast-paced environments, and has a proven track record building high-performing global demand engines
- Own the demand generation strategy across all channels, segments, and regions, aligned with company growth targets
- Serve as the senior partner to Sales to ensure alignment on ICP, messaging, target accounts, and cross-channel programs
- Influence GTM strategy and resourcing decisions through ongoing learning and data-backed recommendations
- Architect an integrated demand engine spanning paid media, web, content distribution, events, and ABM programs
- Own the prospect experience strategy, ensuring personalization, relevance, and frictionless progression at every stage
- Lead initiatives to improve qualification, MQA/MQL conversion, and sales follow-up
- Drive a disciplined experimentation program across channels, optimizing for cost efficiency, signal strength, and pipeline conversion
- Continuously identify opportunities to enhance the web experience, content paths, and account-level engagement
Application process
- Application Submission
- Recruiter phone call
- Hiring manager video call
- Virtual “Onsite” consisting of 4-5, 45 min calls
- Offer!
Our take
Marqeta processes payments quickly, offering businesses a more straightforward way to take customer payments with its physical and virtual card solutions. The company has a string of major companies utilizing its flexible and scalable platform, including Uber, Doordash, and Square.
The company is rapidly expanding in Europe, with strong growth in processing volumes and new partnerships, including major collaborations with firms like Trade Republic. Along with the company's recent partnership with Visa and Affirm which introduces the Visa Flexible Credential, allowing users to access multiple payment methods on one card, adding convenience and flexibility.
With a focus on global growth and delivering innovative financial services, Marqeta is targeting new verticals and supporting underbanked businesses. With this aim, the company is on its way to deepening its impact in the fintech space and driving further innovation in payments.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
May 2020
$150m
LATE VC
May 2019
$250m
SERIES E
Total funding: $541.3m
Company benefits
- Praise: We believe in generously recognizing each other’s talents and contributions, and sharing the goodness we see
- Health and wellness: We cover your premiums for health, dental, and vision. Plus, your pet gets his/her/its own insurance, on us
- Flexible time off: We take time to relax and recharge when needed. We have unlimited time off for most employees and encourage an average of 5 weeks per year
- Marqeta paid family leave: We support all families. We offer 12 weeks of paid leave for all new parents and up to 20 for birthing parents. We also offer 4 weeks of caregiving leave
- 401k match: We invest in your future. We’ll match 50% of your contribution and up to 6% of your salary
- Meaningful equity: As owners of the company, we’re all in this together. Full-time employees will receive equity in Marqeta
- Giving back: We recognize we’re part of a larger community and encourage employees to donate their time and expertise to organizations they support
- Monthly stipend: You’ll get an additional monthly stipend on your paycheck to help fund your daily commute, cell phone, and/or internet connectivity
- Stock discount: The Employee Stock Purchase Program allows employees to buy discounted company stock
Company HQ
Northgate - Waverly, Oakland, CA
Leadership
Jason Gardner
(Founder)Having studied at Arizona State University, they worked in Management for Benettar Marble & Granite, NetManage, and Gartner Group. They founded PropertyBridge and spent 2 years at MoneyGram before founding Marqeta in January 2010.
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